When it comes to SEO, one of the terms that you are sure to come across is backlinks. As you may already know, backlinks are basically the links, present on other sites, which point to your own site. As any SEO link building company knows, backlinks are one of the most important factors used by Google for ranking sites. As a result, it is a good idea to learn as much as you can about them.
Basics of Backlinks
A backlink is created whenever someone posts a link to your site somewhere else. This can also be a comments box. Earlier, all links were considered for ranking purposes including those that originated from spam sites. However, this is no longer the case. Now, Google only considers links of a good quality. The quality of backlinks is determined by the authority of the site it comes from. More importantly, Google imposes a penalty if there are backlinks from spam websites among other things. Relevancy of the origin site is also a must.
A backlink is created whenever someone posts a link to your site somewhere else. This can also be a comments box. Earlier, all links were considered for ranking purposes including those that originated from spam sites. However, this is no longer the case. Now, Google only considers links of a good quality. The quality of backlinks is determined by the authority of the site it comes from. More importantly, Google imposes a penalty if there are backlinks from spam websites among other things. Relevancy of the origin site is also a must.
As long as these points are maintained, you can derive a number of benefits with backlinks. Here are a few of them.
Organic Ranking Improvement
For successful organic ranking, good links are a must. When you start getting backlinks from relevant sites, you will notice that the content starts appearing at higher ranks naturally.
For successful organic ranking, good links are a must. When you start getting backlinks from relevant sites, you will notice that the content starts appearing at higher ranks naturally.
Rapid Indexing
Backlinks provide a path for the search engine bots to follow. As a result, they are able to discover your site and content faster. As a result, backlinks are particularly beneficial for new sites. Those sites get discovered and crawled by bots faster. This leads to your site being indexed quickly, making it easier for you to be ranked
Backlinks provide a path for the search engine bots to follow. As a result, they are able to discover your site and content faster. As a result, backlinks are particularly beneficial for new sites. Those sites get discovered and crawled by bots faster. This leads to your site being indexed quickly, making it easier for you to be ranked
Earning Backlinks
There are several ways to earn quality backlinks. Here are a few of them.
There are several ways to earn quality backlinks. Here are a few of them.
- Start writing articles and blogs of a high quality as people love sharing them.
- Commenting is another good idea but you need to post on relevant sites.
- Web directories can also work but make sure that they are of a good quality.
Due to the complications of maintaining a good backlink profile, it is often recommended to work with a SEO company. Nonetheless, the above details can be useful for you.
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