What Should Your 2018 SEO Marketing Strategy Include?

In digital marketing, few techniques are as competitive as search engine optimisation (SEO). Marked by a series of algorithm updates, new tactics and new technologies to gain real estate at the top of SERPs, SEO is constantly evolving. Businesses, big or small, need to continuously adapt in order to stay relevant and secure their digital futures. Read on to know what aspects must be included in your SEO marketing plan for 2018. 

 

# Optimise for Mobile-first index

 
The rise of the mobile era was inevitable. It all started as mobile searches surpassed desktop searches in 2016 and in 2018, Google officially rolled out its mobile-first index. So, if your website is not optimised for mobile first, Google will not give you importance. Moreover, customers like to browse the Internet on their smartphones today. Missing out on a responsive design means that your customers will go to your competitors.

# Emphasise on Page Speed

 
Waiting is something that web users simply cannot stand. Today, there are so many different websites offering the same products or services that customers do not think twice before moving onto the next website. Your website typically has under 3 seconds to load or you lose your potential customers. Furthermore, website site is considered as an important determinant of user experience. If your website takes a lot of time to load, you can speak to providers of SEO marketing services. The professionals will optimise your website for faster loading speed.

# Get Ready for Voice Search

 
Voice is being driven to the forefront of the digital experience by a number of factors, mainly the increase in devices like, Alexa. These devices offer people a seamless online experience where they do not have to type, but simply use their voice to search what they need. This means that the use of keywords and the way that content are written has to be altered as per the current demands.

# Optimise for Visual Search

 
In content and social marketing, the use and importance of visual elements are skyrocketing. Brands need to significantly invest in videos, images and infographics. By optimising for visual elements, you will be able to attract and retain the attention of your target audience.

The aforementioned are some of the tactics to include in your SEO marketing plan for this year. For a more in-depth idea, speak to an expert.

What are the Common Services You Can Expect from a Digital Marketing Firm?

Today, businesses sell more products online. More and more businesses are transitioning to the online landscape, making the role of digital marketing agencies critical. If you are new to the world of online business and do not have an idea about the basic services offered by Internet marketing agencies, keep reading. 

 

 

# Website Design & Development

 
A professional website is a must if you want to achieve online success. Websites are almost similar to storefronts of a physical store. It is the starting point of the creation of your brand identity and recognition. Typically agencies that offer online marketing services offer help with the design and development of website. In case you already have one, they can help you redesign and upgrade it as per the latest industry standards.

# Search Engine Optimisation

 
Just having a website is not enough. You have to optimise it for the search engines to be able to crawl and index with ease. This is vital as it allows you to lay a solid foundation and secure the most digital real estate. Website audit, keyword research, link building and image optimisation are some of the SEO tactics used by marketers to enhance your online visibility. SEO helps in driving leads to your website and making your website visible on top of the SERPs.

# Social Media Marketing

 
Social media networking sites like, Facebook, Twitter, Google+ and LinkedIn boast of millions of users. This has made social media crucial for the growth of any business. It allows businesses to connect and interact with their target audience. Crafting ROI-focused social media campaigns is one of the most vital responsibilities of digital agency services providers. A dominant presence across social media channels will fetch you loyal followers and drive traffic to your website.

# Content Creation 

 
Web users are constantly on the lookout for information, making content one of the most important aspect of any digital marketing strategy. Understanding the need for a consistent and good supply of well-crafted content, online marketing agencies offer content writing services. They generally have a team of experienced writers proficient in writing for the web.

Digital marketing agencies offer complete services to help clients enhance their digital footprint. Besides the above-mentioned services, firms also offer PPC and other paid solutions. To know more about their services, contact professional agencies.

Website Design Tips for Small Business Owners

A professionally designed website is a must for every business. However, getting started can feel like a draconian task. To ease the website design process, given below are helpful tips. These tips will help your small business website generate the impact that you desire. 

# Simple, Clutter-free Design

 
The website design for your small business must be free of clutter, simple and yet attractive. Viewers tend to feel overwhelmed with complicated design or websites containing too much information. Uncluttered design allows websites to breathe and send across the message of professionalism. If you provide viewers with a pleasurable viewing experience, they will keep coming back to your website and may also recommend others to do the same. 

# Optimised for the Search Engines

 
For a dominant online presence, you need to make sure that search engines like, Google, Bing and Yahoo are able to easily crawl and index your website. Build your website using an SEO-friendly CMS, use relevant keyword in your website’s content and more. Search visibility is critical when it comes to the success of your small business website design.

# Responsive to Mobile

 
Following Google’s mobile-first index, it is suicidal to not to have a business website that is responsive to mobile searches. A responsive website design is the ideal solution as such websites are able to adapt according to the screen size they are being viewed on. Such websites can be accessed from desktops, as well as, mobile devices and you will not have to invest in building different websites for different devices. This way you can guarantee a user-friendly experience across all devices.

# Products or Services Showcased Brilliantly

 
Internet users lack patience and you only have the luxury of a few seconds to grab their attention. When they are visiting your website, you need to beautifully showcase your products or services so that they become interested to know more or see more. You must not clutter your website with too many products, but display your most popular products. For instance, if you are an e-commerce site, you need to put clear pictures of the products that you are selling, along with crisp descriptions.

Besides the above-mentioned, improving page load speed, optimising image size and including information-rich content as part of the website design are other things to consider. Contact professional web design companies to get a bespoke quote.

Why is SEO an Important Component of Your Website Strategy?

SEO (search engine optimisation) and website strategy go hand in hand. The primary reason why people consider investing in building a website is so that their targeted audience can search and find them when thinking of related products and services. But, everything is in vain if each webpage of the website is not optimised for search engines. In order for your site to rank higher than your competitors in SERPs, you need to include result-driven SEO tactics into your website strategy. If you need help building effective, ROI-focused SEO tactics, you can always turn to NHANCE Digital’s team of SEO experience.

Read more at Why is SEO an Important Component of Your Website Strategy?

Social Media: Top Trends That You Must Consider In 2018

 

So, you have an active social media presence like many of your competitors? That is great news, but did you know that things are changing fast in the world of social media? In 2017 alone, there were some major changes:

• Twitter increased its 140-character limit
• Instagram stories successfully hijacked the user base of Snapchat
• Facebook finally laid down the fake news law

Needless to say, last year has been nothing short of a social media whirlwind. We, at NHANCE Digital, strongly believe that if you want to survive 2018, you need to be prepared and as social media consultants, we can help prepare you for the year.

Read more at Social Media: Top Trends That You Must Consider In 2018

Lucrative SEM Strategies in Today’s E-commerce Environment

 

Online sales continue to grow in number, but new e-commerce business owners are struggling to catch sizeable online customer base. As such, search engines prove to be a good survival tool for upcoming e-businesses looking for ways to stay in the radar of online shoppers. At NHANCE Digital, we believe that the only way to better your chances of success is to ensure that your website is optimised to make the most of both natural and paid search.

We have put together a list of strategies that you can implement to make sure that your SEM (search engine marketing) campaign brings you lucrative returns. Here, take a look below. 

# Get indexed with the top search engines

 

We are of the opinion that getting all the pages on your website indexed with search engines like, Google, Yahoo and Bing is vital to get search engine traffic, as well as, orders.

Read more Lucrative SEM Strategies in Today’s E-commerce Environment

Website Optimisation Tactics for Search, Performance and Conversions

Internet marketers and webmasters use the term website optimisation to refer to the modification of a website. Changes are made to enhance the website’s visibility on search engines, the usability of the site by prospects/customers and the ability of the website to convert visitors into actual customers. In the context of website optimisation, there are 3 main areas - search engines, speed & performance and conversions. Keep reading to get a closer look at these three areas of optimisation. 

 

 

Optimisation for Search Engines

 
Optimising websites for search engines allow major search engines to easily index and determine its relevance. There are several ways to optimise the website for search engines, but the most important is to research and find the right keywords. The keywords must be included in the page title, meta tags and descriptions, and the URL. Crafting information-rich, keyword-oriented content is another way to allow search engines to crawl and index your web pages. However, you must not overuse the keywords. 

Optimisation for Speed & Performance

 
Internet users lack patience. If your website takes too long to load, they will simply go to your competitor and they may not give you a second chance. So, you need to ensure that your website is properly optimised for speed and performance. This not only helps to attract visitors, but also offer them with a fantastic user experience and eventually convert them into sales. Providers of website optimization services optimise image size, minifies JavaScript and removes unnecessary elements to increase the page load speed. 

Optimisation for Conversions

 
Content plays an integral role when a website is being optimised for conversions. A website full of compelling and interesting content is much more appealing to Internet users looking for information. To grab the attention of your audience, you need to create a well-crafted ad copy, which must be to the point and concise. Adding a call-to-action as part of your website design is crucial because that will direct your audience to take an action. It will make sure that all of your efforts deliver optimal results. 

So, if your website is not driving enough traffic or bringing you sales as expected, optimise your website. Connect with digital marketing agencies offering website optimisation services and discuss your needs. Make sure to only collaborate with companies that have a stellar reputation and open lines of communication.

What Services Should Your Digital Marketing Agency Offer?

Digital marketing is an ever-changing, complex landscape and choosing an agency to promote your brand can seem overwhelming. This is especially the case if you are unaware of the services to expect from a digital marketing agency. So, keep reading to know the services that an online marketing company must provide. 

 

# SEO or Search Engine Optimisation

 
Assuming that you already have a website, you need to optimise it for the search engines. Search engine optimisation or SEO is critical in gaining online visibility. Since your customers use search engines to find information, products or services, you must acquire a top position on the search engine results pages (SERPs) to attract their attention. Only a competent and expert agency proficient in SEO will be able to drive traffic, generate leads and eventually increase sales and revenue. 

# Social Media Marketing

 
Social media is a powerful platform to promote your brand, products and services. When looking for a digital agency, ensure that they are experienced in crafting ROI-focused social media campaigns that are tailored to your specific needs. Social media networking sites, such as LinkedIn, Facebook, Instagram and Twitter are great engagement tools that will help you to keep in touch with your existing customers whilst acquiring new ones. 

# PPC or Pay-Per-Click Marketing

 
SEO is a way of generating organic traffic, but it takes time. In case you need to see results fast, you have to choose an agency offering PPC and expert in Google AdWords. PPC is a way of making use of search engine advertising in order to generate clicks to your website. In this form of marketing, you are not organically earning those clicks. Your website will appear as sponsored ads on top of the search results page of Google. 

# Content Writing Services

 
Content writing is an important part of any digital marketing strategy. Your customers are looking for information and you can provide them that in the form of well-written articles and blogs. The best digital agencies will provide you with content writing services so that you do not have to engage another company for the same. 

Besides the above-mentioned Internet marketing services, online reputation management is another critical service that will ensure a positive image of your brand across digital and social media channels. Agencies offering you with all the mentioned services will be able to handle all of your digital needs.

Tips for Selecting the Appropriate Website Design Agency

Today, more and more businesses are becoming digital. This is driving the growth of web design agencies, making it an extremely challenging task to choose the right one. However, this is one decision that you must not make lightly as your online success depends on it. Read on for helpful tips in identifying the perfect web design company. 

# Customer-first Approach
It is your business and nobody would understand it better than you. Working with a web design firm that listens to your design ideas and also offers their own is a company that you will enjoy collaborating with. However, you need to be receptive towards listening to what the professional designers have to say, as well.

# Comprehension of How Design and Copy Work Together
Unless you are building a website for your photography business, your website needs to showcase visual aesthetics, powerful copy and persuasive content. The visuals used must complement the copy and vice versa. A good website designer will emphasise on creating a website that not only looks stunning and professional, but provides information quickly and effectively.

# Focus on Responsive Design
Recently, Google rolled out the mobile-first index, which made responsive website design the need of the hour. Previously, having a mobile-responsive website was an option, but as mobile searches are exponentially increasing in number, you cannot afford not to have a website that seamlessly works across desktop and mobile devices. When choosing a website design agency, make sure that they have the technology and capability to design a responsive website. 

# CMS Options
CMS refers to Content Management System, which allows business owners to control and manage the content found on their website. It lets you easily make changes to the text or images. WordPress, Joomla, Magento and Drupal are the popular CMS. Find out if the web design agency lets you choose the CMS of your choice. 

# Strong Portfolio of Live Websites
Reviewing the portfolio of a web design firm will give you a clear idea if the agency has the ability to meet your design expectations. It will also help you to know about the capabilities of the company. Make sure to ask the company for websites that they have worked on and that are currently live.
Keep the above-mentioned tips in mind when talking to a potential website design agency. Also, do not forget to request a quote.

How Can an Online Marketing Agency Help Grow Your Business?

The competition is tough and it is getting even harder to attract new customers more than ever before. However, as you already know, you cannot grow your business without marketing. Conventional marketing methods, such as newspaper ads or billboards are very expensive and there is no way to measure their effectiveness. This is why more and more businesses are leaning on digital marketing tactics to drive traffic and convince visitors to become actual customers. If you want to improve your chances of success, join hands with an online marketing agency. Keep reading to know how a professional digital agency can help you.

 

# Drive Traffic with Search Engine Optimisation (SEO)

 
SEO is a way to optimise a website so that it performs better in search results. Businesses might find it difficult to rank on search engines, such as Google, without SEO. Since Internet users heavily rely on search results, SEO is one of the best ways to grow your website traffic and business. Professional digital agencies carry out competitor analysis, keyword research and optimises website meta tags, titles and content to ensure that search engines are able to crawl and index your website.

# Using PPC Advertisement to Find Customers

 
Pay-per-click or PPC advertising is another great way to attract new website visitors. Displayed along with search results, PPC ads are capable of enticing users to click on them. PPC is considered as an excellent investment because you can control the ad spend and have your website appear above the organic search results. Since PPC campaign management can be time-consuming and complicated, it is best to let PPC experts handle it.

# Enhancing Fanbase with Social Media

 
Social media channels, such as Twitter, Facebook, Instagram and Pinterest are fantastic platforms for growing your business. Experts at digital agencies are aware of how each of the social media platform function and can provide you with a results-driven strategy and campaign plan. From setting up a social media account for your business to handling user interaction, they will take care of every aspect of social media marketing.

Email marketing, content marketing, link building and mobile-first approach are some of the other ways that digital agencies can help your online business grow. These agencies work with flexible professionals who are capable of quickly adapting to the evolving digital landscape. So, contact a reliable digital agency to discuss your needs.

What to Know Before Partnering with a Creative Digital Agency?

Digital agencies are so many in number that it is not that difficult to find one to handle your digital marketing requirements. However, finding a creative digital agency is challenging. Such agencies are aware of the tactics that will give your business massive exposure on the Internet, as well as, social media. In addition to that, they are also responsible for coming up with the foundational strategy before publishing anything on the web. 

The problem with digital agencies is that they are heavily-weighted with individuals from the tech-side, such as data analysts and programmers. Creative digital agencies, on the other hand, boasts of a team of creative geniuses who are committed to push the virtual envelope and make use of all the available technology to reach the target audience through digital and mobile devices.

Digital Agency VS Creative Digital Agency

 
Digital agencies follow a strict checklist to meet their clients’ online marketing efforts, such as implementation of SEO, consistently branding social media landing pages, regular blog posting and so on. For creative digital agencies, the strategy and innovation used hold more prominence over what they have utilised to achieve digital marketing goals. For instance, they use bespoke tactics for B2C and B2B companies, and believes that there is no ‘one-size-fits-all’ solution.

1. B2C digital marketing: For product-based companies, the focus is more on generating and increasing a customers’ online experience, via website and social media interaction.
2. B2B digital marketing: For B2B companies, an online marketing program emphasises on generating leads in order to grow interest in the company. The digital marketing strategy encompasses the entire consumer journey, from being interested in the company to becoming a loyal customer.

Understanding the different needs and implementing unique approaches is where creative digital agencies differ from digital agencies.

How Do Creative Digital Agencies Function?

 
Creative digital agencies gather all the critical data, such as keyword ranking, website ranking and personal identification, and combine it with innovative written and visual content to attract the attention of the target audience. These agencies specialise in crafting and launching campaigns across digital and social media channels. They are even capable of undertaking paid digital marketing strategies. If requested, these agencies may even present you with a report showcasing your ROI.

A creative digital agency can be the difference between your business just having an online presence and achieving huge success. So, choose wisely.

Responsive Website Design Tips for a Mobile-first Approach

In 2017, 52% of the total Internet traffic was from mobile devices and it is growing exponentially. Over a third of the global human population are smartphone users today and the number is only expected to increase. Realising the importance of mobile devices, Google recently rolled out its mobile-first index. So, businesses no longer have a choice, but to transition into the era of mobile-first website design. 

 

If your website is still not ready for a mobile future, here are some helpful responsive web design tips that you may want to consider.
 

# Content-first

 
Designing content around mobile can be a daunting task. Besides the limited space, there is the added difficulty of device compatibility, screen rotation, zooming and other such sundry problems. These factors combine together to make it hard for the content to shine through. You can overcome such hurdles by prioritising and removing all the extraneous elements like, sidebars, tables and hoverable elements. Focusing on content design and content before anything else leads to a better mobile experience, resulting in higher conversions.

# Keep it simple

 
A limited real estate is the first and foremost thing to understand. On an average, mobile devices are hardly larger than a regular-sized palm. For website designers and site managers, this poses a rudimentary problem - how to create a user-friendly, complete website without compromising functionality? The answer lies in minimalism.
 

When designing a mobile website, remove all the page elements. If you have space after removing those elements, slowly add back the elements in order of their importance. Doing this exercise will ensure that you have used the limited space to the fullest.

# AMP

 
Reports suggest that if your page does not load within 3-seconds, you may lose out on a lot of potential customers. You can fix this problem and enhance your UX with AMP or Accelerated Mobile Pages, which is an open-source programming language specifically designed to instantly deliver static content to mobile devices. It is basically a stripped down, lean version of HTML. It is also interesting to note that Google has gone above and beyond to not just identify, but also promote 

AMP pages.
 

Responsive web design is an absolute must to attain online success in today’s mobile era. When looking for website designer near me, remember to implement the above-mentioned tips for a mobile-first approach.

Contemporary SEO Tactics to Improve Your Rankings

The rules of search engine optimization or SEO has changed over the years and the search ranking algorithms are increasingly becoming more sophisticated and smarter. In order to improve your website’s ranking today, you need to have a well-crafted SEO strategy in place. Keep reading to know about some of the tried-and-tested SEO tactics used by the best SEO agency that you can implement for better rankings. 

# Guest Blogging

 
Guest posting has proven to be particularly effective at building high-quality links. You can get social shares and be able to drive up website’s authority by consistently posting in-depth, valuable content. You will also be able to get a lot of website traffic and an opportunity to enhance your search visibility. Make sure to guest blog on websites that already have a high authority so that you can benefit by gaining quality backlinks.

# Optimise for mobile

 
Google rolled out its mobile-first index, which means that mobile-friendly websites will be given preference by the search giant when it comes to ranking. If your website is not responsive to mobile, this is the time to redesign it and optimise it for mobile users. You can no longer hope for higher rankings with only a browser-based website.

# Long-form content

 
As search engines become more and more user-oriented, websites offering the maximum value to its users stand a good chance at ranking high. Search engines prefer long-format content that provides users with all the information that they need to make an informed decision regarding a product or service. So, invest in long-format, information-rich content to keep the users engaged. You can also make use of other kinds of content, such as infographics, videos and so on, to get your message across.

# Schema.org markup

 
The inclusion of Schema.org markup will make it simpler and convenient for Google to identify the important aspects of your website. By including this code, you can tell the search giant where your company reviews are located, where your website logo is, what kind of company you are and so on. all of this information will give Google a clear picture of your identity and the time to index, crawl and rank pages will reduce.

You can make use of the aforementioned SEO strategies to improve your website’s ranking. If you need more information or a bespoke SEO tactic, you can speak to the experts.

What are the Benefits of Digital Marketing Over Traditional Marketing?

Marketing is one of the integral activities that every business has to partake in. Without marketing, businesses cannot hope to survive. Unlike traditional marketing, digital marketing is carried out with the use of electronic media. It is basically Internet-based and today, a lot of companies have shifted over to online marketing on realising the lucrative advantages that come by leveraging online media.

Take a look at some of the benefits that you can gain by promoting your goods or services online.

# Low cost

 
Advertising and marketing is a huge financial burden that a business has to bear. Whilst a well-established, large organisation might not have any issue dolling out millions for advertisement, it is impossible for small businesses. This is where digital marketing comes in. Marketing over online platforms offers an economical alternative to traditional marketing methods. So, if you want big impact in a limited budget, join hands with a digital media agency.

# Easy to measure

 
The success of digital campaigns can be ascertained. Compared to conventional methods where you would have to wait for weeks and sometimes months to evaluate the success of the campaign, digital campaigns provide you results almost instantaneously. For instance, there are email marketing software that allows you to track your emails’ performance. Even Google Analytics helps in measuring the specific goals that you want to achieve on your website.

# Easy to share

 
Digital marketing channels generally feature sharing capabilities. This way your articles and campaigns are shared with numerous followers. Creating the multiplier effect with digital marketing is not difficult at all and you can look forward to tremendously enhancing your sales results.

# Huge ROI

 
For a business, the return on investment that it makes is of utmost importance and digital marketing allows businesses to earn a substantial ROI. Even though email marketing or social media campaigns do not cost a lot, it helps businesses in attracting the attention of the target audience, driving user engagement and boosting revenue.

# Precise targeting

 
Traditional marketing methods, such as radio and TV ads or hoardings are created for all to see. This is one of the reasons why these methods work extremely slowly in bringing results. On the other hand, digital campaigns are targeted precisely towards the targeted market and it helps to bring instant results.
 

If you are thinking of adopting digital marketing, connect with a professional provider of digital marketing services.

Ecommerce Web Design: Here are the Top Trends to Implement in 2018

Ecommerce is increasingly fulfilling assorted roles in the online selling world. The sector has really come a long way since a startup, Amazon started selling books, via the Internet. Now, the sector encompasses a wide range of services and all kinds of physical products that can be imagined - from land to clothes and even automobile – can be purchased from across the world. At first, ecommerce transactions were primarily conducted from desktops or laptops from home, but purchases from mobile devices are taking centre stage today. This is why ecommerce website design is undergoing a massive change. Keep reading to know some of the emerging web design trends that you can adopt in 2018. 

# Mobile-friendly Designs

 
The rising number of mobile users has made it mandatory for ecommerce business owners to design websites with mobile in mind. Responsive ecommerce web design that seamlessly works across all devices is the need of the hour. Apply web design tactics that will enable your web page to load in one configuration on a laptop, desktop and mobile devices.

# Hamburger Menus

 
Hamburger menus are a common sight across different types of websites because they offer a simple and convenient way to reveal and hide a menu. With hamburger menus, users are able to easily navigate websites, especially on smaller screens. These menus feature 3 horizontal lines that the user has to tap or click in order to reveal the underlying menu. Compared to menus that are displayed within a frame, hamburger menus are efficient, simple and save a lot of space.

# More Video Content

 
When it comes to conveying complicated information or telling stories, video is the best interactive medium. Ecommerce companies are increasingly including video elements in their website design to enhance user engagement. In 2018, you can expect to see a lot of ecommerce sites including video on their landing pages, product detail pages and even as homepage background. If you want to attract and retain the attention of your website visitors, embed videos on your site. You can narrate your brand story through video or maybe create a shopping guide.

Adopting innovative trends to your ecommerce website design is the only way to stand apart from your competition. For more information about the trends that can increase your sales and boost ROI, speak to web design agencies.

Web Design: Top Trends Defining 2018

2018 is proving to be a year full of rich experiences thanks to the rise of technologies like, machine learning, virtual reality and voice user interfaces. In order to make way for these immersive technologies, websites are showcasing simple, clean designs. If you are thinking of building or redesigning your designer websites, here are some trends to consider. 

# Flat Design

 
For better mobile performances, web designers began creating simple and clean websites. Image-heavy sites usually have a slow loading speed that frustrates mobile users. Since the trajectory for mobile searches is pointing upwards, a mobile-first design for websites is becoming mandatory. This is why flat designs have become extremely popular in 2018 as they are all about usefulness and minimalism. Furthermore, the fast-loading, data-light design make optimisation easier and the chances of the website ranking well on search engines is enhanced. 

# Expressive Typography

 
Whilst website layouts are kept simple, web designers are seen unleashing their creativity side through typography. Designers are depending on typography to lift the clean, minimal design layout of the website. There is so many diverse and interesting typography to choose from that web designers are usually busy finding the most appropriate one. 

# VR or Virtual Reality Video

 
The rise of video on websites was seen last year and the trend gave way to Virtual Reality videos in 2018. Websites are making use of 360 videos, video mapping, 360 modelling and interactive videos to increase traffic. 

# Voice User Interface (UI)

 
A voice UI, also known as natural language processing refers to the interaction between a human and a computer in the form of a speech. The rapid popularity of digital assistants, such as Cortana, Siri, Google Home and Alexa compelled web designers to include it in the website design. The number of websites being built with their own voice UI is constantly increasing in number. 

# Mobile Prioritisation

 
Google’s mobile-first index means that web designers have to master the technique of building responsive, mobile-friendly websites. Today, mobile-version websites have a much higher chance of ranking over desktop-only versions. More and more websites are going through Google AMP and being designed using SVGs. 

# Chatbots

 
The Internet users’ communication with bots have increased manifold over the last couple of years. When chatbots were initially introduced, they were not adept at solving customer problems or issues. However, thanks to development or AI (Artificial Intelligence) and machine learning, bots are not only used to answer customer query, but it solves issues and assists the users in the transaction process. Bots are a must-have in any web design. 

So, when building or redesigning your website, make sure that you integrate the aforementioned trends into your web design.

Is Your SEO Strategy Prepared for Voice Search? Find Out!

SEO or search engine optimisation best practices are transforming thanks to voice search. The popular digital assistants like, Alexa, Siri, Google Home and Cortana are changing the game forever. As these technologies are advancing, they are completely modifying the way the world searches and making the accuracy of voice search results reach near-human levels of comprehension. 

 The reason for the quick adoption of technologies with a voice-based UI is because voice search is convenient, fast and most importantly, available whilst on the move. Voice search meets all the needs of the end users. In case you are looking to boost your brand, you need to be ready to offer your customers a seamless, enjoyable experience across their devices - desktop, laptop, smartphone, tablet and so on.

Voice search is changing the way consumers communicate with a digital landscape; therefore, brands need to be ready to create content that can be optimised with voice search. A lot of time and effort must be invested in researching the users, the language that needs to be adjusted and also the tactics that require modification. 

The foremost step is to identify the intent of your target audience and the content, which has to be optimised so that it is capable of clearly answering a question. Nowadays the Internet users are very specific about what they want; your content must provide them with that they are looking for. Basically, there are 3 types of searches - navigational, informational and transaction-based. 

Second, you need to focus more on keyword research because most of your consumers prefer to speak their queries out rather than type it. When it comes to voice search, instead of shortening their sentences, users are making use of complete sentences. So, you need to create content that indicate the nuances of everyday language. To put it simply, you need to create more conversational content.

Third, your content must be written in plain, simple language, because during voice search, consumers will not be using any kind of jargon or lingo. It will also be beneficial to use microdata tagging into the content since users are expecting the search engines to show them results near to their physical location even if they do not mention ‘near me’. 

Voice search is here to stay and brands failing to reshape their SEO strategy will feel left out in the coming years. The voice search technology is developing at an exponential rate and beginning to form an integral part of internet marketing services. By being an early adopter of this technology, you can gain a competitive edge and be able to carve out a niche for yourself.

SEO: The Biggest Opportunity for Establishing Brands Online

SEO or search engine optimisation is a process that helps to make websites visible, as well as, interpretable to search engines. It consists of numerous actions, strategies and best practices that have the sole objective of improving a website’s position on search engine results pages. There are 2 main types of SEO techniques:

1. Off-page SEO means any activity done on other sites that might influence the ranking
2. On-page SEO means activities that one can control on their own website in order to boost rankings

The successful implementation of on-page and off-page SEO takes time and knowledge. But, every business owner seeking to establish brands online must significantly invest in the best SEO services. SEO is one of the best ways by which a website can obtain a top ranking position on popular search engines, such as Google, Bing and Yahoo.

The Internet users trust search engines and regard websites that rank high on SERPs as credible sources. So, the higher a website ranks on search engines, the more traffic and clicks that website will generate. Without search engine optimisation, it would become extremely difficult for web users to find websites, information or businesses that they are looking for. Basically, SEO makes sure that the Internet users do not have to search for more than a few seconds to find what they are looking for. In this way, it helps businesses in attracting the attention of their target audience and turning them into actual buyers. 

A majority of businesses heavily invest in getting paid website traffic. Whilst large companies have the financial resources to purchase ad space, small businesses lack the finance and operate on a tight budget. Since SEO is cost-effective, it helps to level the digital marketing playfield and gives all types of businesses the opportunity to make use of it in order to establish a strong brand presence in the online world. 

All online businesses need to pay attention to SEO because that is the only way by which they will be able to make sure that their share of visibility is not compromised. A well-designed SEO strategy is considered critical to the success of any online business. 

Keyword research, social media marketing, content marketing and image optimisation are some of the vital search engine optimisation tactics that are important for all kinds of businesses, irrespective of the industry or domain. The proper implementation of the techniques can influence a website’s ranking, traffic, sales or leads. No business can survive in the web space without optimising its website for the search engines. 

In order for businesses to create a dominant brand presence across digital channels, investing in SEO is a must. This is an ongoing process and outsourcing these activities to a professional search engine optimisation service provider can reap huge returns.

Why Must You Consider Optimising Your Website?

Businesses interested in growing their brand and reaching out to their target audience need a professionally designed website. However, building a website is not enough. The website must be optimised for the search engines so that the Internet users are able to find it. A well-optimised website is one that can be found easily on popular search engines like, Google, Yahoo and Bing. Such websites make use of the right keywords to attract more visitors and convert them into actual customers. 

Website optimisation is critical because it helps site visitors in being more successful during their visit to the site. Every visitor who comes to a site is hoping to find answers to their question, a solution to their problems or to complete a task. By optimising a website, the site owner is making it easier for the site visitors to achieve those tasks. Generally, a website optimization company optimises a site, via conversion rate optimisation that is focused on thoroughly a/b testing various parts of the website in order to enhance the conversion rate. 

The moment a website is optimised, the site becomes much more effective for the business owner. An effective site helps business owners in gaining more revenue through new leads or sales, better conversion rates on existing marketing spend, reducing customer needs through better clarity and information for curious visitors, and reduced costs. 

An optimised website is in a much better position to help site owners accomplish their business objectives. Irrespective of whether the goal of the business owner is to get more sales, leads or to reduce customer service phone calls, optimising the site will help the site owner come one step closer to realising his or her objectives. 

An online business owner can gain the following benefits from website optimisation:

1. Increased search engine accessibility as the search engines will be able to access more pages within the website
2. Attract and get visitor closer to the website pages that are relevant to their search query
3. More visitors from the target audience will visit the website
4. The website will look more professional and be able to grab the attention of the Internet users
5. The website is going to become user-friendly and help in retaining customers’ interest
6. Enhanced website credibility in the eyes of the web visitors

The aforementioned are only some of the advantages that online business owners can enjoy once they have optimised their website. 

In today’s competitive business landscape, it is important that business owners leave no stones unturned when it is about attracting the audience and converting them into actual consumers. Website optimisation is the first step towards fully maximising the revenue opportunity and receiving high ROI.

4 Top Qualities to Consider in Your Web Design Service Provider

With the rapid improvement of technology, most of the companies are now enlisting under the web market to sell their products and services. Hence, if you have planned to launch a new business, then you must concentrate on its marketing strategies. The first and foremost thing that you should do is – building a responsive website. There are loads of web designers available who promise to provide the best services. But, only a few can come up with the ultimate commitment. Hence, it becomes a daunting decision to choose the best one out of the crowd.

Here some top qualities are described below that will guide you towards choosing the best Web Design Services Company –

Experience in the market:

 
This must be the crucial point that you should check out whenever registering with a web designer online. Go through their portfolios and know whether your service provider has attained success in the web market. Their experience will help them develop skills in web designing area as well as it helps you to receive amazing services.

Price for the services:

 
Cheap prices cannot always make you happier while availing web design service online. Of course, you have some budget limitation and you should maintain it throughout the project. But, before you get committed with a web designing company, check the price they are offering for their services. Sometimes, a high priced service can also provide you with the best outcome.

Help and assistance:

 
Well, while you are availing a service, it must be your expectation to get attention from the service provider. A top quality web designing company is ready to assist you 24*7. They will understand your concern and serve you according to that. After you assign your project to them, they immediate engage an experience web designer to take care of your requirements and needs to fulfil them.

What are they offering you?

 
Moreover, you should know what the exact things are that your service provider is offering you under the package. It gives you a clear overview of their offerings.

4 Ways to Implement Social Media Services to Boost Online Business

Social media sites are a substantial part of every online marketing strategy. It is the latest element for marketers who wish to increase their sales and optimise online presence. The online networking sites are quickly becoming a significant part of successful internet marketing strategies. There are several benefits of using social media to help your business grow. 

Social media marketing is one of the key features that make marketers realise the potential of their business growth. However, if you are unsure of which tactics to apply, then you must hire social media services. Below written are some of the major advantages of using online networking to market your business.

Elevated Brand Awareness:

 
Social media is one of the most affordable online marketing methods used to elevate the visibility of your business and syndicate content. Executing a social media strategy will vastly increase brand recognition as you will be engaging with a huge consumer base. This will introduce you to a new network of individuals.

Inbound Traffic:

 
Without online marketing, your business’ traffic on social media will be limited to usual customers. The people familiar with your brand will search for keywords that have already gained rank. Without utilising social media as a part of your marketing strategy, it becomes tough to reach your target audiences.

Improved Search Rankings:

 
Social media might be able to get your business web traffic, but it requires effort for that. However, when you hire social networking services, you get to enjoy significantly higher ranks and gain web traffic for your business. Although social media doesn’t directly elevate search rankings, but with more and more marketers using it, you will be able to grab the top position to generate positive results.

Greater Conversion Rates:

 
With higher visibility, your business gain more opportunities for conversion. Every post might bring the visitors to the company’s website. Social media marketing let your business gain a positive impression for your company. When the brands are interactive, it connects in a better way with people, which helps to develop customer’s loyalty and trust.

Key Factors to Consider While Choosing the Best Link Building Company

Every company wishes to boost up the web presence of their website amongst the potential audiences. It helps them to reach their success within a short timeframe. However, if you are counting your name in the same list, then it is time to get associated with the one of the best link building SEO companies that will offer you to achieve excellent brand promotion.

Today, a large number of business houses rely on the website development. Therefore, the competition in the web market has really touched the zenith. So, it has become daunting for a newbie to get immediate success amongst the potential audiences in the world of web.

Over decades, there are varied companies that have promised to offer the best SEO promotional services to its clients. But, there are very few who have fulfilled their commitment. 

However, do you want to get connected with the best SEO link building company? Then, you must consider the factors as described below –

Well-versed with tools and techniques:
The company you have chosen for promoting your website must have a bunch of experts available to solve your purpose. The expert SEO link builders should have perfect knowledge of all the advanced tools and techniques.

Quality works:
The quality of links is important in determining whether your website is approaching towards its desired goals. Hence, check if your service provider is offering high standard link building services to you.

Check the search engine rank:
While you are selecting your service provider, check their ranks in the popular search engine. Also, go through the ratings and reviews of their prior clients. It will let you ensure that your service provider is able to offer you seamless services equipped with high quality.

Go through their terms and conditions:
After going through their link building packages, it’s time to check the terms and conditions they are currently showcasing you to settle down your work. It will keep you aware of their working procedures as well as help you to get a smooth promotional approach for your website.

SEO Basics: Things You Should Know

The world of SEO or search engine optimisation often feels intimidating to beginners because there are simply too many things to learn. Even professional optimisers who have been part of the industry for more than a decade are constantly learning new things thanks to Google’s updates. However, if you are aware of the basic components, you would not feel too overwhelmed. 

So, take a look below at some of the core fundamentals of SEO.

# Domain and page authority

 
Domain authority and page authority plays a critical role in predicting a website’s search ranking. A website’s domain authority is a proprietary score that determines the trustworthiness of the domain. It is calculated on the basis of the quality and quantity of inbound links to the website. Pages across the domain will rank in organic search results if the domain authority is high. Page authority is also quite similar to domain authority, except that it is page-specific. By engineering a link architecture, you can make sure that some of your pages are favoured over others. 

# Content marketing

 
Even though a lot of marketers view content marketing as a distinct strategy, it is an essential element of the search engine optimisation process. Through the development of good quality content, it is possible to optimise targeted keywords, achieve loyal recurring audience and build website’s authority. Providers of website SEO services can give you an in-depth idea about content marketing. 

# General on-site optimisation

 
On-site optimisation refers to a collection of techniques geared towards making websites more indexable to search engines. These techniques include optimisation of meta description, titles and so on. 

# Link building

 
Link building is one of the necessary tactics of SEO. Businesses invest in link building because it is a great way to create opportunities for external websites to link back to their website. Guest blogging and testimonial writing are some of the popular link building strategies that help businesses in building their personal brand and also get quality links. 

It is not mandatory for online business owners to learn the fundamentals of SEO as they can simply engage the services of an SEO agency. However, gathering knowledge will help to make you feel a little less overwhelmed and intimated with search engine optimisation. Also, you will be able to clearly outline your business needs and objectives to SEO professionals and gain high ROI.

Digital Marketing Trends that You Need to Try Right Away

The digital landscape provides great opportunities for both small and large businesses. It witnesses the entry of new businesses every day. Whilst some of them attain huge success, others fizzle out. If you do not want your brand to be lost in the crowd, you need to keep developing and updating your digital marketing strategies as per the latest trends and technologies. 

To get started, take a look below at some of the most popular digital marketing trends that you need to try out.

# Interactive content

 
Interactive content is the need of the hour thanks to an intense desire for engagement and connection. There is a high demand for content that requires the users to actively participate, such as contests, polls, quizzes and so on. These new form of content is taking user experience to a whole new level and most importantly, allowing users to become a part of the brand. Enhancing user interactivity is proving to be key in driving traffic.

# Visual content

 
The digital world is going through a phase that can be best described as information overload. People require concise and clear dissemination of information, and visuals seem to be providing them with just that. The popularity of visual content can be attributed to the fact that the human brain is able to process visual information a lot faster than text. Well-crafted visuals can increase understanding, as well as, retention. This is why infographics, logos, photographs and animations are being increasingly used by business to boost brand identity. 

# Expiring content

 
Snapchat started the trend of expiring content and today, even Instagram and Facebook is following the same. Such content creates a sense of urgency in the minds of the users, making the content extremely compelling. Expiring content piques users’ interest and attracts them. 

# Live video

 
According to industry reports, online video accounts for more than fifty percent of all mobile usage. Videos are a powerful way to connect with the audience and deliver thoughts, information and response within a few seconds. Brands are heightening the excitement of brands by going live. With live videos, brands are conveying important messages in real-time. 

The aforementioned digital marketing trends are a wonderful way to connect with your audience. If you need assistance, partner with a digital marketing agency in the UK with a stellar repute.

Why Should You Use a Responsive Website Design Now

The stratospheric rise in the popularity and use of mobile devices indicate that you will be doing yourself a disservice if your website is not designed to adjust and respond to mobile and other devices. One of the easiest ways to do this would be to make use of a responsive website design, which will allow your website to seamlessly adapt to the size of any screen like, a desktop, a tablet or phone, it is being viewed on. If you need reasons to convince you to make the transition, keep reading. 

# Escalated Traffic from Mobile Users

 
There was a time when businesses would create 2 versions of 1 website - for desktop users and for mobile users. Some of them still practice this today. But, with the viewership from mobile users showing an upwards trajectory, having 2 separate versions of a website is both high maintenance and time-consuming. You can solve this problem with just 1 responsive website that can be used across devices. This way you can make sure to retain your website, as well as, mobile viewers.

# Exceptional User Experience

 
Unresponsive websites distort the way that your website appears on tablet and mobile, leading to a poor user experience. Since a responsive website design is going to appear uniform across all devices, you can assure your visitors a good time whilst they are visiting your website.

# Low Maintenance Costs

 
This is one of the biggest advantages of a responsive website design. With just one website for different devices, you can significantly lower the website maintenance costs. Besides the cost, it is a lot easier and hassle-free to maintain one website, and you can keep on upgrading it to drive more traffic.

# Boosts SEO Efforts

 
The likelihood of responsive websites ranking high in search engine results pages is higher, especially because Google itself recommends responsive design. Also, such websites are capable of providing visitors a good user experience, which leads to improving SEO efforts across all the different platforms.

A responsive website design is going to save maintenance time, lots of money and also help you in converting and retaining clients or customers for a very long time. If you still do not have a responsive website, get in touch with an experienced and reliable web design company and start working on building one.