Ecommerce is increasingly fulfilling assorted roles in the online selling world. The sector has really come a long way since a startup, Amazon started selling books, via the Internet. Now, the sector encompasses a wide range of services and all kinds of physical products that can be imagined - from land to clothes and even automobile – can be purchased from across the world. At first, ecommerce transactions were primarily conducted from desktops or laptops from home, but purchases from mobile devices are taking centre stage today. This is why ecommerce website design is undergoing a massive change. Keep reading to know some of the emerging web design trends that you can adopt in 2018.
# Mobile-friendly Designs
The rising number of mobile users has made it mandatory for ecommerce business owners to design websites with mobile in mind. Responsive ecommerce web design that seamlessly works across all devices is the need of the hour. Apply web design tactics that will enable your web page to load in one configuration on a laptop, desktop and mobile devices.
# Hamburger Menus
Hamburger menus are a common sight across different types of websites because they offer a simple and convenient way to reveal and hide a menu. With hamburger menus, users are able to easily navigate websites, especially on smaller screens. These menus feature 3 horizontal lines that the user has to tap or click in order to reveal the underlying menu. Compared to menus that are displayed within a frame, hamburger menus are efficient, simple and save a lot of space.
# More Video Content
When it comes to conveying complicated information or telling stories, video is the best interactive medium. Ecommerce companies are increasingly including video elements in their website design to enhance user engagement. In 2018, you can expect to see a lot of ecommerce sites including video on their landing pages, product detail pages and even as homepage background. If you want to attract and retain the attention of your website visitors, embed videos on your site. You can narrate your brand story through video or maybe create a shopping guide.
Adopting innovative trends to your ecommerce website design is the only way to stand apart from your competition. For more information about the trends that can increase your sales and boost ROI, speak to web design agencies.
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