Search engine optimisation or SEO is a process of optimising or improving a website so that it can be easily found online. Primarily, SEO focuses on enhancing a website’s rankings on popular search engines like, Google, Bing and Yahoo. The highest a website appears on SERPs, the greater are the chances of driving visitors. Different types of web SEO services are offered by SEO companies. Read on to get a detailed idea.
# Technical SEO
An assessment of a website’s technical factors, such as mobile responsiveness, website speed, code efficiency and SSL/HTTPS is critical. These factors impact ranking. This is why most professional SEO agencies begin by conducting a technical audit.
# On-page SEO
On-page SEO refers to the optimisation of all those page elements that are visible. Page title, meta descriptions, headings and on-page content are some of the elements that affect the position of your website on search engines. SEO professionals utilise and optimise these elements to affect Google rankings.
# Off-page SEO
Off-page SEO is just as important as on-page SEO. Even though in off-page SEO, the elements that are optimised may not be directly related to the page itself, it helps in boosting the website’s domain authority. Backlinks and Social Media are some of the off-page tactics used by SEO experts.
# Local SEO
Businesses relying on local or regional customers greatly benefit from local SEO services. Creating an account on Google My Business and getting your business listed across various online business directories are some of the techniques used by professionals. In local SEO, the focus is solely on helping you connect with customers who are in and around your business area.
# Organic SEO
Organic SEO emphasises on increasing rankings within organic search results. This is particularly beneficial for businesses with a national or international focus. Techniques employed within this service are on-page and off-page optimisation.
# Online reputation management
ORM or online reputation management is an integral part of SEO services. Whilst the Internet is a fantastic platform for you to promote your business, it is also a platform that makes your business vulnerable to criticisms. Today, web users trust reviews of actual customers before making a purchase. Without an impeccable reputation, you cannot hope to achieve huge success online.
When selecting a professional SEO company, make sure that the agency offers the above-mentioned services.
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