• Digital Marketing

    Digital Marketing services, Search Engine Optimisation (SEO), Social media optimization (SMO) in London, UK.

  • Social Media

    Social media services in London, UK.

  • Search Engine Optimization

    Search Engine Optimisation (SEO), Link Building, Social media optimization (SMO) and internet marketing solutions in London, UK.

  • Website Design

    Affordable Website Design Services London, Web Design Company, Website Design UK.

Thursday 30 August 2018

Posted by NHANCE Digital
No comments | 23:12
Tech-savvy market users, at each individual stage of their purchasing, are increasingly using visual and voice search with the outer world. The fundamental parts of SEO may have remained mostly the same throughout the years, but in recent times, the purpose and definition are changing. You have the facility to expand your online business by resorting to trends like visual search and voice search. The main target of an affordable SEO company is to go for an interactive and appealing experience and to give you the best accessible method for gaining information and knowledge.

# Visual search


Most of the search engines give the chance to upload an image URL to generate a SERP within the images section. Visuals are an integral part of your company’s online portal. Search engines are indexing videos and images frequently which give an edge to your ranking score. The best advantage of visual search is that the user does not have to make the effort to remember the item’s name.

Posted by NHANCE Digital
No comments | 23:09
Do you face the struggle to improve rankings for your website pages in Google and other search engines? With the knowledge about the right SEO trends, you can influence search engines to give your business a standing ground on the online portal. For this, you have to consider domain strength, user-data analysis, keyword usage, inbound linking and quality content and this will help to upgrade to the latest optimisation strategies for your company.

# Voice Search


This is mostly adopted by smartphone users when wanting for information and products online. A time-saving and thoroughly effortless search option, voice search comes with entertainment, personal assistance and, of course, the required general information. This is highly expected to bring a change to local search that includes online shopping experiences as well.

Posted by NHANCE Digital
5 comments | 23:00
Are you considering creating a new website? You might be in a dilemma when it comes to choosing between a custom-built website or website templates. To ease the decision-making process, given below are key differences between the two options. 

# Uniqueness in Design

Custom-built websites are tailor-made to your exact requirements. The design is solely based on the needs and objectives of your business. Since you have complete control over the look and feel of your website, you can make your website stand out in the crowd. Your approach to website design can be as simple or as ostentatious as you desire. On the other hand, design templates tend to look all the same and they severely lack distinctiveness and options for customisation. Even if you try to give it an individualised look, the layout will still be similar to those of other online businesses. Failing to modify the design will result in your website being a replica, resulting in dampening your business in the competitive market.

# Design Flexibility 
 
Personalised websites can grow according to the growth of your business. When the time arrives to make significant changes to your website for a better aesthetic appeal, you can easily update the custom website design with the help of a professional designer. But, when it comes to website templates, they are limited in the graphic design and navigation capability, which might be a major setback for your business.

# Mobile-responsiveness
 
Bespoke websites are typically designed to be responsive across devices including desktop, laptop, tablet and smartphone. You can even optimise the images, content and videos used on the website for seamless viewing in mobile devices. On the contrary, all website design templates are not responsive and they do not always adapt to mobile screens. Since the time Google rolled out its mobile-first index, mobile-friendliness is seen as a crucial ranking factor and you simply cannot ignore this feature when designing your website.

To sum up, settling for website templates is a grave mistake as they all look alike and will not serve to make your brand stand out from the rest. There is so much competition in the online space that the only way to beat your competitors and compel your target audience to take notice is through the creation of a customised website. Discuss your plans with a professional designer to get more idea.

Thursday 23 August 2018

Posted by NHANCE Digital
No comments | 22:47
Gain momentum whilst marketing your offerings in the web space by availing the services of a professional SEO company. SEO agencies have the experience and expertise that you need to create a strong brand presence in the digital space. Read on to know the different ways that hiring an SEO company benefits your business. 

# Saves You Time and Money
 
The foremost benefit of availing the services of a professional SEO company is that they can save you both time and money. If you lack the knowledge and resources needed for SEO, it can take you a really long time to get results. Furthermore, getting together an in-house team and purchasing various software and tools can be expensive. When hiring an SEO company, you are getting the support of an experienced team, along with the opportunity to leverage the company’s tools, software and resources.

Posted by NHANCE Digital
6 comments | 22:37
A website is the face of online businesses and the first point of contact with the target audience. The success of businesses in the digital space entirely depends on the web pages and how well they are optimised for the search engines like, Google, Yahoo and Bing. If you want to stay ahead in the competition, it is imperative that your web pages rank on the top of the search results pages. In case you have not opted for the professional services offered by SEO companies, it might be a big mistake. Read on to know the services that such agencies provide.
  1. Off-page SEO: The optimisation of external signals that affect search rankings is referred to as off-page SEO. Even though the focus of off-page SEO is link building, social media marketing may also be a part of a company’s off-page offerings.

  2. On-page SEO: On-page SEO focused on optimising your website, the web pages and the content for search. Metadata optimisation, enhancing page load speeds and mobile usability are some of the technical SEO tasks that also come under off-page SEO services. It also covers media, content and optimisation of internal navigation.

  3. Keyword research: The process of collecting a list of keywords and determining their relevance, competition and user intent is referred to as keyword research. Using the information gathered, SEO experts create a keyword list that a website should be optimised for.

  4. Content planning and development: Typically, keyword research and content planning go hand-in-hand. The agency who you have chosen will recommend or create landing pages, blog posts and other types of content that are specifically designed to drive high-quality traffic to your website.

  5. PPC or Pay-per-Click: Good SEO agencies offer services that are focused on both organic and paid traffic. They will optimise your website through AdWords or other PPC advertising platforms. By running PPC ads, they will ensure that your website appears before the top organic search result.

  6. Local SEO: Local SEO is a special type of service that serves the needs of businesses whose customers are located in a confined and specified geographical area. This type of SEO has a different approach and generally includes optimisation of Google Maps and online directory listings.
By availing professional SEO service online, you will get all the above-mentioned services, along with the support of an experienced and highly-skilled team of professionals.
Posted by NHANCE Digital
No comments | 22:32
Want to create a new business website, but running out of brilliant ideas? Today, the digital space is overflowing with online businesses. If you are thinking of joining the crowd, you must create an incomparable website that will compel the Internet users to take a second life. Impressions are everything in the online world and it is the design of your website that will make your target audience sit up and take notice. 

Given below are some of the latest web design trends that you can incorporate in your website’s design for adding a little punch to the overall design. 
 

# Single-page design

 
Single-page websites are a sought-after design trend. It is away from the information overload and features minimalistic, simple presentation of content for the impatient online visitor. You can deploy innovative design techniques to generate user interaction and retain interest, such as high-quality background picture, sticky or fixed navigation, interactive navigation like, parallax scrolling and so on. You can even integrate social media so that website visitors can share your content with others.

# Bold and bright minimalism

 
Simple will not go out of style. But, minimalism does not have to mean boring. Thanks to advances in color saturation, monitors and brightness, minimalism can be as bright and bold as you desire. Go ahead and use vibrant colours, large fonts and unique geometric patterns. Have fun with the different design elements, but make sure to use it sparingly with lots of white spaces so that every element stands out.

# Full screen background images

 
The need of the hour is to create statement-worthy websites. Your target audience must notice you from amongst the crowd of so many other websites offering the same or related products or services. You can make use of a big, bold background image covering the entire screen. Make sure that the image compliments your brand and is optimised for the various mobile devices.

Websites are important for any business hoping to succeed in the online space. The website design is the ice breaker and invites the Internet users to take a look around and find what they are looking for. To create an impactful website, it is recommended that you seek professional help. Expert website designers will work with you and help you out with ingenious web design ideas based on your specific requirements and objectives.

Saturday 18 August 2018

Posted by NHANCE Digital
1 comment | 02:15
Businesses must be on top of the latest marketing strategies and tactics to survive in today’s competitive digital marketplace. In order to rank well on the top search engine pages of Google, Bing or Yahoo, you need to have an effective and powerful SEO strategy in place. Unless you are an expert in SEO, you must avail the services of a professional SEO company to get that coveted spot on Google’s 1st page. Read on to know how hiring an SEO professional benefits your business. 

# Saves Time and Allows You to Focus on Your Core Business 

 
Attempting to develop and run your own SEO campaign can be time-consuming, especially if do not have enough knowledge. If you collaborate with a professional agency, you will be able to concentrate on your core business expertise. Most of the successful companies outsource their SEO needs to spend considerable time handling other business issues, such as the expansion of the company.

Posted by NHANCE Digital
1 comment | 02:02
An effective and strong website marketing strategy is indispensable to any small business. The advent of the Internet has dramatically transformed the way most businesses build and market their brands as more consumers today prefer to connect with brands online before making a purchase. Surveys reveal that over 40% of consumers rely on search engines to get information as they make their purchasing decisions. Since Google alone gets more than 100 billion searches every month, this does not come as a surprise. 

If you are struggling with the promotion of your website, here are simple, yet effective strategies for you to consider. 
 

# SEO-optimised website

 
Search engine optimisation or SEO helps the Internet users in finding you through online searches. This process involves keyword research to know what the consumers are looking for and incorporating keywords into your website’s content including the pictures. For an SEO-optimised website, you also need to link to other websites that are relevant and have a high authority. You may also want to run paid campaigns to attract the attention of your target audience. If all this is too much for you to fathom, avail professional website marketing services and let them optimise your website for the search engines.

# Active social media presence

 
A quick way to access billions of potential customers is social media. Best of all, social media users are always willing to share information with their friends and followers. So, an active presence in social networking websites will help in building your brand and creating a follower or fan base of your own. However, you must remember to portray a genuine brand image and do not actively try to sell anything. You need to craft content that is authentic and engaging, which will drive social media users to your website, where the selling will occur.

# Pay-per-click (PPC) campaign

 
If you want quick results, run PPC campaigns. PPC is a paid service whereby you have to pay Google AdWords to place your content at the top of search results. The costs of placement are typically dependent on the popularity of a keyword. You need a professional to prevent you from making costly mistakes.

Implementing a website marketing strategy takes time, patience and resources. If you lack in all or any of three requisites, the best solution is to engage a professional company to take care of your unique business needs.
Posted by NHANCE Digital
3 comments | 01:58
Clean, minimal website design is considered by webmasters as the best website strategy. Creating a streamlined, organised and simple business website not only takes less time, but it also leads to maximising conversions. A simple design is characterised by the strategic use of graphics and colours, attractive typography and obstruction-free aesthetics. You need to hire an experienced website design agency who can help you communicate as much as possible through as few elements as possible. 

Unsure of having a simple business website design? Given below are compelling reasons in favour of simple website design.
 

# More conversions

 
Numerous studies have proved that minimal website design leads to increased conversions than elaborate websites with too much ornamentation. It can be quite tempting to promote your sales by using everything that you have, but trying too hard can sometimes have the opposite impact. A lot of potential consumers do not enjoy it when someone is trying to sell them something or compelling them to buy something. Minimalistic websites allow visitors to find information or make purchases without feeling forced or coerced. So, sparingly use videos and images to highlight main conversion points like, lead forms, contact us and so on.

# Simple design is timeless

 
In the digital world, time moves at a rapid pace, making new website design styles and trends outdated extremely quickly. One trend in website design that has remained relevant since the appearance of the Internet is simple website design. By using a simple design, you can forget having to frequently update your website as it will not become old-fashioned.

# Websites load quickly

 
Fast load times are imperative for high SEO rankings and great user experience. Generally, users abandon websites that take more than 3 seconds to load. So, a slow loading web page is not an option. Moreover, website speed is a part of Google’s search ranking algorithm.

# Minimalistic design looks professional 

 
Simple and clean website design will make your business appear professional and legitimate. Such websites are trusted by users and make them return to the website at a later date. Studies show that a website’s presentation directly impacts how much users trust a business.

Simple website design works beautifully for all types of businesses, irrespective of the industry. Speak to a professional website design agency to know more about website designs.

Thursday 9 August 2018

Posted by NHANCE Digital
No comments | 05:34
SEO or search engine optimisation is not optional and if you want your website to gain online visibility, you need to make sure it is optimised for the search engines. Google, Bing and Yahoo are the most popular search engines that Internet users rely on to get the information that they are looking for. If your website ranks higher on the SERPs, you will instantly catch the attention of your audience, boost website visitors and enhance sales. 

When crafting an SEO strategy, you need to include certain elements that make a huge difference. Take a look below for few of those elements.

# User-friendly website architecture

 
SEO experts recommend that you should view your website’s composition, such as architecture. Studies have shown that approximately 40% of visitors leave and move onto a competitor’s website if they fail to find the information that they are looking for in 3 seconds. So, you need to make sure that your website’s architecture is easy to understand and user-friendly.

Posted by NHANCE Digital
2 comments | 05:23
Search engine optimisation or SEO forms an integral part of any digital marketing strategy. Internet users are constantly relying on search engines like, Yahoo, Google and Bing to search for businesses and information. If your website does not feature on top of the search results, the Internet users will probably not even notice you. So, in order to come to their focus, you need to have a powerful SEO strategy in place. 

The only problem with developing an effective SEO strategy is the fact that the field of SEO is constantly evolving. If you do not have the resources and in-depth knowledge about SEO, you might not be able to get the desired results. In such cases, the best option would be to contact a professional SEO service provider. Some more reasons in favour of professional SEO services is given below.

# Unrivalled Expertise

 
SEO professionals have the expertise required for crafting a successful and scalable strategy. Whilst you might be aware of the basic, the professionals are aware of every nook and cranny of search engine optimisation.  They are equipped with the experience of working with clients across industries to provide you with a tailored marketing plan.

# Complete Professional Team of SEO Experts

 
Handling in-house SEO is a bit of a problem, especially for small businesses and startups. In-house team means overhead expenses in the form of employee salary, training, insurance, perks and so on. With a professional SEO agency, you are already getting an expert SEO team to handle your SEO-related requirements. Whether you are seeking on-page or off-page SEO, a professional team is capable of handling everything. They generally stay on top of the latest trends and industry changes to tackle challenges better.

# Tools and Resources

 
A professional SEO agency is equipped with all the resources and tools that are required to drive website traffic, boost conversions and enhance sales. From keyword research to Google Analytics and everything in between, a professional agency will be able to manage all the tasks without any hassle. They can fetch you both organic and paid traffic, as per your needs.

Outsourcing your SEO needs to a professional company will save you considerable time and money. You can also expect to get better results and the support of a strong, knowledgeable team. Contact an SEO agency, today!
Posted by NHANCE Digital
No comments | 05:20
The Internet has made it easier for brand new businesses to get started. Startups and companies do not need to establish a physical location anymore for their business. They can operate online with the website as their place of business. If this is your first time creating a website, the first question that you are likely to ask is - how much will a website cost? This answer depends on a number of factors and some of them are discussed below. 

# Content Management Tools

 
Content management tools, such as Joomla!, Drupal and WordPress have their own set of challenges. Sometimes, integrating them into a website takes a lot of time than building a website from the scratch using CSS and HTML. You can speak to a professional website designer to ascertain whether you need these tools. However, most designers will tell you that they are important as with CMS, you will be able to edit and maintain your website better.

# Graphics

 
Your website must be appealing and impressive in order to stand out from the rest. You can either choose to create the graphics or purchase stock images for your website. The overall cost of your website design depends on your decision. However, you need to make sure to use only high-quality graphics so that it instantly attracts the attention of your target audience. In case you are in a position to supply all the images to the designer, you might be able to slightly reduce the web design prices.

# Responsive Design

 
At present, mobile visitors are surpassing desktop visitors and account for more than half of a website’s traffic. This means that your website needs to seamlessly work across all devices. Responsive designs are the best when it comes to viewing a page on any device and that type of design will cost you more than a simple website for a desktop browser. You need to take this factor into consideration when making a budget for your website design. 

In addition to the above-mentioned factors, the overall cost of designing a new website is also affected by content creation, SEO, Social Media, video, number of pages, hosting, maintenance and so on. To get a fair idea about the cost, it is recommended that you contact a professional website design agency, discuss your specific requirements and request a quote.

Saturday 4 August 2018

Posted by NHANCE Digital
No comments | 04:59
The world of SEO is constantly evolving. However, the basics that form an integral part of any SEO campaign remain the same, such as link building. The process of getting links from other websites to your own is known as link building and this is a way to show Google that your website is popular and useful. At NHANCE Digital, we implement white hat link building techniques to help our clients’ website acquire higher search engine rankings and traffic. Read on to know some of the most popular strategies employed by us.

# Guest Blog Entries
 
Guest blogging is considered one of the most efficient white hat techniques for building links. There are a number of websites that allow guests to make blog entries. This is not only a way of getting a link, but also building a relationship with different website owners. We have a team of writers who excel in crafting informative and interesting guest blogs. Once they finish writing, we choose the best guest blogging platform from our list and publish the post. We make sure that our clients’ brand gets maximum exposure from it.

Posted by NHANCE Digital
No comments | 04:57
Link building is a critical aspect of an SEO campaign. If you want your domain to rank high in organic search, NHANCE Digital’s experts suggest that you need to earn high-quality links from other websites. As an experienced and expert SEO link building agency, we believe that the benefits of link building are beyond SEO. Read on to know how you can benefit from our link building services.

# Referral Traffic

 
The links acquired as a part of link building efforts exist indefinitely and web users can click on them anytime that they want. If any user has come across your content and wishes to learn more, they will click on the link and be directed to your website. If you work with us to establish an in-depth link building strategy, you will find that the referral traffic that you get is far exceeding what you earn from top rankings.

Posted by NHANCE Digital
No comments | 04:56
Link building is not dead and it will continue to remain a key part of SEO campaigns in the foreseeable future. If you want your website to occupy a top position in the search engine rankings and drive traffic to your website, you need to integrate link building as a part of your SEO effort. At NHANCE Digital, our team has got together to provide you with some advanced tips on how to get inbound links. Take a look below.

# Know Your Competition

 
We believe that the first step to building a link building for SEO strategy is to understand who your competition is. Once you have an idea about the strengths and weaknesses of your competitor, it will become easier for you to build a strategy that can help you stand apart. As we have access to high-end tools, we can help you figure out the backlinks that your competitors all have in common. This way you will be able to find out the most respected and trustworthy source for your niche. Alternatively, we maintain a list of authoritative websites that we will be happy to share with you.

Posted by NHANCE Digital
No comments | 04:55
Are you thinking of outsourcing your link building requirements? It is probably a good idea considering the huge investment it takes to build an in-house team proficient in link building. At NHANCE Digital, we offer affordable link building services that are customised to suit individualised business needs and goals. Thanks to our years of experience and expertise in this field, we can assure you measurable results and high return on your investment.

Here, take a look below at some of the factors that make us the perfect link building company to partner with.
  • Trustworthiness: Honest is an important factor to look for in a link building company that you are hoping to collaborate with and we happen to enjoy a stellar reputation in terms of reliability. We do not make big promises to our clients about loads of traffic, thousands of links and a huge boost in rankings instantly. Our strategies are marked with realistic goals that take into account our clients’ exact requirements.
Read more at Factors to Consider When Teaming Up with a Link Building Company
Posted by NHANCE Digital
No comments | 04:53
Link building plays an integral role in promoting websites on search engines like, Google, Yahoo and Bing. Over the years, the procedures and techniques of link building have changed and it has become quite challenging for websites to rank without high-quality backlinks. If you are facing the same problem, NHANCE Digital’s team of link builders are here to help.

Below, our team has discussed some of the link building tactics that deserve special attention in 2018. 
 

# Article Submission

 
It may sound a bit outdated, but this strategy still works. All you have to do is send well-crafted, interesting articles regarding your niche to article websites of a higher authority. The trick here is to make sure the article being submitted is of the highest quality and offers great value to the readers. If you need help in that area, we have a qualified team of content writers who can develop information-rich, grammatically correct articles.

Friday 3 August 2018

Posted by NHANCE Digital
No comments | 02:28
Are you considering a partnership with an SEO firm? It may be a smart decision considering that these agencies provide a wide range of SEO services at competitive rates. You will be able to save your precious time and money whilst running a cohesive SEO campaign. Read on to know the top SEO services that you can expect from professional SEO companies.

# SEO Audit

 
Well-established SEO agencies provide a thorough SEO audit to ascertain the strengths and weaknesses of your website and present SEO strategy. The professional company will identify the issues and opportunities that might lay within your website’s search engine profile including its technical infrastructure and both off-page and on-page elements.

Posted by NHANCE Digital
2 comments | 02:20
If you are thinking of designing a website, the best solution would be to work with a website design and hosting company. This way you can save precious time and money from having to search for a hosting company once your website is designed and ready. However, there are so many companies offering web design and hosting services that choosing one can be overwhelming. Below are some of the factors that you must consider before making your final decision. 

# Pricing and Payment Structure

 
Pricing and payment plans differ from one company to the other. Since you need to make sure that you are not surpassing your budget, make sure to discuss your website design requirements with the company and request a quote. You must also ask them their website hosting charges. In case you have any confusion, ask the company to provide you with a detailed breakdown of their pricing structure so that you can understand how much you are paying for the website design and hosting

# Ask for Referrals

 
One of the easiest ways to ascertain if the company will be able to handle your website needs is by going through their past works. So, do not hesitate to ask for references. Check out those references to get an idea if they will be able to design and develop a website according to your business’ unique needs and objectives. 

# Find Out the Technologies and Resources Used

 
Building a website needs a wide range of skills and each of them is important for the creation of a user-friendly, responsive, robust and scalable website. So, find out if the website design and hosting company is proficient in graphic design, copywriting, frontend development (JS/CSS/HTML), implementation of Content Management Systems (WordPress/Drupal/Magento) and DevOps/Hosting. 

A website is the first point of contact between you and your audience in the online world. You need to make sure that it is absolutely perfect. Do your due diligence, keep the aforementioned factors in mind and take your time to make the right decision.
Posted by NHANCE Digital
No comments | 02:16
Link building is a very important and powerful SEO tool. If done correctly, it can help increase visitors to your website, improve your search rankings and rate of conversion. However, when browsing through link building packages, you must keep in mind that your business is unique; therefore, it would require a custom-made strategy tailored to your specific business needs and objectives. You cannot settle for a singular package as that may not be as effective for your business as it has been for someone else’s business. So, before making your decision, you must ask the following questions to the link building agency. 

# Do They Carry Out a Website Analysis?

 
Steer clear from agencies who provide you with link building packages without even carrying out a proper website assessment. The package must be transparent and it must mention the services that it includes like, guest posting, social bookmarking links, blogs writing and so on. Also, the services must be something that your website needs, which cannot be ascertained without an in-depth analysis.

# How Many Links Will They Build?

 
If the agency answers hundreds, move on to the next company on your list. Since Google’s algorithms are becoming stricter than ever before, you need to be very careful with the link building strategies that are being employed. Building hundreds of links will not fetch you any results, unless the links are of high quality. Google prefers quality over quantity and so, you need to ensure that the company you are choosing is providing you only valuable and relevant links.

# Do They Have Any References?

 
By asking the company to provide references, you can have a clear idea regarding the industries that they have worked for. Even if they have worked for a sector that is related to yours, you can have the confidence that they will meet your expectations.

Link building packages are available in abundance, but if you want full value for your money, look for agencies offering bespoke packages that are personalised to your specific business requirements and objectives.

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