Helpful Guide to Find the Best SEO Company for Your Business

Is it time to step up your digital marketing efforts? If you want to achieve real results, it would be better to avail the services of the best SEO marketing companies. A partnership with a professional agency will help to promote your business better and you will obtain more leads, as well as, customers. However, finding the company that is perfect for your business is tough and the following guide will help you to weed out the best from the crowd. 

# Cheapest Company is Not Always the Best

 
Search engine optimisation is not a very easy, simple process. It takes a lot of time and precision to come up with result-driven strategies. Companies that promise to be the ‘cheapest’ are probably not aiming for the long haul. You can definitely collaborate with a company offering affordable services, but not the cheapest. You must never base your decision on the pricing package provided to you by an SEO agency.

Read more at Helpful Guide to Find the Best SEO Company for Your Business

Smart Manual Link Building Techniques to Consider

For most search engines, organic traffic and backlinks are amongst the most important ranking factors. As website traffic is related directly to the quality of the backlinks that your website has, it is crucial that you only get authoritative websites to link to you. Google, in particular, pays attention to the backlinks earned by a website when it crawls the web. So, you cannot ignore manual link building even though there are several other SEO metrics. Now, as you must already know, backlinks are quite hard to acquire, but there are some smart ways applied by manual link building services providers to obtain quality links. Some of them are explained below.

# Infographics

 
The use of infographics is one of the most preferred methods of gaining valuable backlinks and bringing website traffic. They are also popular because they are easy to understand and shareable. You must ensure that each of the infographics used by you is unique, interesting and offers value to the users.

# Broken Link Building

 
The broken link building method works wonderfully to create a one-way backlink. This technique involves getting in touch with webmasters to report broken links on their websites and requesting the broken link to be replaced by a link of your website. Since you are helping out a webmaster, the chances of getting a backlink to your website are very high. However, it is time-consuming to search for websites with broken links and if you do not have that much time, let a professional link building company handle the task.

# Guest Articles

 
Guest posting is one of the most popular ways to reaching out to new audiences. By publishing your articles on well-read websites, you will get the exposure that you desire. This will not only help you get website traffic, but also enhance your online reputation. But, you must make sure that your articles are well-written and published on websites that belong to your niche or related industry.

If you want to know more manual link building techniques, you need to contact an expert link building agencies. They will patiently listen to your business needs and objectives, and recommend strategies that are crafted for your business specifically. Since there is a high chance of your website getting penalised by search engines if the backlinks are of poor quality, it is suggested that you join hands with a good company.

Key Factors to Consider When Looking for a Website Design Company

So, your website is looking outdated and you need to revamp its design? Or do you want to design a new website? Either way, you would need the support of a professional agency. With so many website design companies, the decision of choosing one can seem overwhelming. Unless you know the factors that you must consider, it can be hard to judge which company will deliver the maximum value for your investment. Below given is a quick list to assist you in your decision-making process. 

# Knack for Bespoke Website Design

 
The whole point of redesigning or building a new website is to be able to stand out from the crowd and pre-designed templates are definitely not the answer. For this, you need to find the best web design company that genuinely listens to your needs and wants, and designs a website that suits your preferences, as well as, your users. If the company can deliver designs for your business specifically, you can consider a collaboration.

# A Robust Portfolio

 
The portfolio of a website design company can give you a deeper insight into their capabilities and the industries that they have worked for. By taking a look at the websites that the agency has built for other companies, you will get an idea of their creativity, attention to user experience and functionality. All of this is a great indicator if the company will be able to provide you with a high-quality product.

# In-house Designers and Developers

 
You would want to work with an agency that has their own team of designers and developers. Directly working with professionals who will actually design and build your website is preferable as you can give your input along the way. This also minimises the risks of miscommunication. Moreover, it will make you feel more confident that your project is being handled by professionals who you can contact anytime for requests or questions.

In addition to the above-mentioned, the agency that you choose must have a strong understanding of responsive website designs, seamless navigation and experience in different CMS. The company must also provide ongoing website maintenance service, along with extended solutions like, website content writing, SEO, Social Media Marketing and so on. All of these factors together make for a good website design company that will deliver the results desired by you.

White Hat SEO: Boost Rankings Without Breaking the Rules

Do you want higher search engine rankings and more website traffic? It is possible to achieve your objectives by implementing the right white hat SEO techniques. These tactics adhere to the terms and conditions of Google and the other search engines. Some of those techniques are explained below. 

# Keyword-rich Meta Tags

 
Meta titles and descriptions of pages are one of the most ignored on-page SEO factors. When crawling a website, these tags are one of the first things that Google notices. By adding keywords in the meta descriptions and titles, you will be making it easier for the search engines, as well as, the users to discover your content.

# Speed Up Your Website

 
Speeding up your website will not only enhance its ranking, but also boost UX (user experience). For increasing website speed, you can compress the images so that they load faster, upgrade your hosting, decrease the number of pictures on a single page, use a CDN, minify CSS and JavaScript, and so on.

# Craft Long Form Content

 
Both users and search engines love high-quality content. If you are aiming to dominate the search engine rankings, consider creating blogs that provide a deep insight into topics. With lengthy blogs and articles, you will be able to capture the attention of the visitors for a long time and reduce bounce rate. However, ensure that the content is interesting and is of value to the readers.

# Improve Website Navigation

 
When organising your website’s architecture, you must be mindful so that it does not become too complicated for the visitors to navigate. A website that offers smooth navigation fares well in organic search results. This also provides visitors with a better user experience.

# Optimise for Mobile Search

 
As you must already be aware, mobile searches have surpassed desktop searches. This means that you can no longer postpone optimising your website for the mobile users. However, you cannot ignore desktop users, as well. The best option is to have a responsive website that works brilliantly across all devices including smartphones, desktops, laptops and tablets.

The bottom line is that you do not need to resort to black hat techniques to rank well or get traffic. Just focus on implementing the white hat SEO strategies in the right manner. It is definitely better to hire a professional agency for the best results.

Skills You Need to Look Out for in a Link Building Expert

In a lot of ways, link building is both a science and an art. Whilst it may seem technical and straightforward, there is a surprising amount of creative skill involved in the identification and solicitation of potential link building opportunities as a part of the online marketing strategy. With this in mind, it is obvious that not everyone who is a part of search engine optimisation is suited to link building. If you are looking to collaborate with a link building expert, look for the following criteria.

# Well-informed about SEO

 
Link building is a part of SEO; therefore, it is crucial that link builders comprehend how link building fits into the overall strategy. They must invest in educating themselves about the changes in the world of SEO so that they are able to actively take part in tactical SEO planning.

# Skilled with HTML

 
Essentially, links are pieces of codes that connect 2 websites. This makes it mandatory for link builders to have an in-depth knowledge of HTML. Even though the referring website hosts the link in a majority of cases, link building specialists might be called to analyse the value of the links that have been placed previously. The professionals will have to identify nofollow tags and such other coded elements when called to assess.

# Analytical Skills

 
Analytical skills are an essential requirement as link building experts should have the ability to measure the impact of their efforts. They should also be able to draw conclusions of the efficiency of the overall SEO techniques so that the online performance of the website can be improved.

# Social Media Knowledge

 

It is a known fact that social media plays a significant role in link building as it helps websites to earn referral traffic and backlinks. The backlinks earned through social media sends messages to Google that your content is shared actively on the social media platforms. This leads to influencing your search engine rankings.

# Understanding of Quality

 
Every good link builder knows that quality links matter over quantity. They never waste their time pursuing backlinks that have no value. Furthermore, they do not make use of resources to get links from poor quality websites that will not help them with the desired results.

So, watch out for the above-mentioned skills when looking to partner with a link building agency.

Popular Manual Link Building Strategies that Work

Manual link building goes hand in hand with SEO. Links are considered as one of the most critical ranking signals. If you want your digital marketing campaign to be a success, you must invest in manual link building service. Some of the strategies that have proven to work are given below.

# Blog Commenting

 
Comments continue to harness a lot of value and power as a means of gaining links. However, they need to be placed on websites that have a very high authority and relevant to your niche or industry. It is of utmost importance that your comment is pertinent to the content of that specific blog. If you are simply going to comment on any content and fill up the comment box with the link pointing to random websites, it is not going to fetch you any results. Also, you would not want to get poor quality links from websites that have a low domain authority.

Read more at Popular Manual Link Building Strategies that Work

What are the Benefits of Hiring the Services of an Expert SEO Consultant?

Have you already invested in an SEO-friendly business website? In order to gain the attention of the Internet users, it is vital that your website features on top of the search engine results pages. However, if you are not getting enough return on investment as expected, you probably need to boost your SEO efforts. Hiring the best SEO consultant is the ideal way to assess your existing SEO strategy and create a brand new plan. If you are still contemplating, given below are some of the key benefits of working with an expert consultant. 

# Opportunity to Rise Above Competition

 
An SEO consultant conducts a thorough website and technical SEO audit to determine the weaknesses and strengths of your current SEO plan. The consultant will also run an in-depth competitor analysis to find out in what ways your strategy is lacking than that of your competition. Based on the result, you will be provided with professional recommendations, suggestions and keyword strategies that will give you a competitive edge over the rest in your industry.

# Be Able to Avoid Troublesome SEO Practices

 
Search engine optimisation comprises of white hat and black hat SEO strategies. A number of businesses employ black hat tactics as that help to fetch instant results. However, the results are temporary and once Google bots realise, the websites are severely penalised. They lose all of their rankings and have to start from the scratch again. With the support of an SEO consultant, you will be able to steer clear of the strategies that could get you into trouble with the search engines, especially Google.

# Stay On Top of Current Trends

 
The world of SEO is constantly transforming thanks to Google rolling out one algorithm change after another. By contacting a consultant, you will be made aware of the best practices and latest trends that you need to implement to get the desired results. As the consultants are a subject matter expert, they will answer all your questions regarding search engine optimisation.

So, are you not getting the number of visitors to your website that you had hoped for? Whether it is sparse visitors or dropping rankings, an SEO consultant can assist you to dominate the online landscape. Get in touch with a reliable and professional consultant today and discuss your specific SEO needs.

The Following Tips Will Help You Select the Right Website Design and Development Company

The decision to hire a website design and development company for building your business website can be overwhelming. You need to absolutely make sure that the company is qualified, reliable and capable of meeting your expectations. Unless you want your investment to turn into a huge mistake, keep in mind the following tips whilst choosing an agency.

 # Case Studies and Portfolio

 
Case studies and portfolio can reveal so much about the company’s quality of work, as well as, the results and diversity of the projects that they work on. Browsing through an agency’s past work will also let you know about the experience and expertise of the website designers and developers. It is one of the best ways to know if the agency is the right one for your business needs and objectives.

# Referrals and Reviews

 
Referrals from trusted colleagues and friends is a great way to locate the perfect web design and development company for your website needs. You can even go through reviews of the company on various online platforms to get a better insight into the agency’s capabilities, process and delivery of projects.

# Professional Team of Designers and Developers

 
Enquire the agency about the qualifications and certifications of its professional website designers and developers. At the end of the day, it is the team that makes an agency and they will be the one handling your project. So, gather all the information and make sure that you are fully satisfied before you give the go ahead. You can also discuss your specific design preferences and listen to what the professionals have to say.

# Additional Services

 
A website is not just about its design layout, but it is also about the text. You will not have the need for a content writer towards the start of your design and development project, but sooner or later, you will need someone to write the content for your website. It will be better to partner with an agency offering content writing services as that will save you a lot of money compared to finding someone to specifically write the content.

In addition to the aforementioned factors, the cost is also something that you need to take into consideration. Find out if the agency offers any kind of website design and development package or they provide bespoke pricing.

Tips to Boost Website Conversions and Get More Sales

One of the primary goals of a website is to drive visitors to perform an action like, schedule an appointment, make a purchase, subscribe for newsletters or download a whitepaper. These conversions result in generating leads that turn website visitors into actual customers. Keep reading for helpful tips that will help improve your website conversion rates. 

# Declutter Your Website

 
A clean, simple website design provides improved user experience and leads to higher rates of conversion. You need to make sure that the elements on your website like, images, texts and so on, are not too much. You must use them judiciously to send across your business message to your audience.

Read more at Tips to Boost Website Conversions and Get More Sales

Why Should You Invest in White Hat Link Building Techniques?

White hat link building involves building relationships with people in your niche or related industry. Business owners make use of these tactics to create strong connections that fetch long-term results. Even though you might have to patiently wait for sometime to see any measurable results, white hat link building has immense benefits. Keep reading to know. 

 

# Protects Your Brand or Business Reputation

 
Building and growing a business takes a lot of money, time and passion. So, it is important that you only implement genuine tactics to build or expand your brand. By investing in white hat link building strategies, you will be adding value and longevity to your website as these techniques are approved by the search engines, especially Google. Black hat link building is basically a shortcut that might fetch you quick results, but once caught, Google will penalise you and all of your efforts in making your website visible to your target audience will be gone. You will have to start building your brand from the start.

# Numerous Revenue Stream

 
Organic and natural listings from the white hate tactics will help to increase genuine traffic from various online channels. This will enable you to share content across multiple platforms. People will be willing to market your business on your behalf on social media channels. With a steady flow of organic and quality content, your clients and audience will recommend your brand to their connections.

# Organic Visibility

 
As aforementioned, the grey and black hat link building will definitely get you results, but the results will not be sustainable. On the other hand, white hat link building will get you results in a slow and steady manner, but the results will be long-lasting. Since your visibility is organic and earned, you will notice fewer fluctuations in the visibility or ranking of your website.

Making use of white hat link building strategies basically mean that you are adhering to the rules and not making use of any kind of tricks or manipulative means to get ranking. Businesses looking for stability, success and growth, invest in white hat tactics as they do not want to penalised or blacklisted by Google and other search engines. If you need more information, get in touch with a professional agency offering link building services. The experts will give you an in-depth understanding.

What are the Factors that Affect the Cost of Website Design?

A lot of entrepreneurs are relying on social media platforms, such as Facebook to promote their business. They are wary of building a website due to the financial costs. But, they need to understand that for truly occupying a market share in the online landscape, they need to have a website. A website is a lot like a physical shop’s storefront as it helps to lure potential consumers and turn them into loyal customers. The website is what gives a business credibility in the eyes of the customers. Also, designing and building a website will not put a dent on your capital if you know the factors that affect the price of website design. 

Size of the Website

 
When it comes to designing a business website, bigger is not always the best options. As long as the design is appealing and interesting, a single-page website will also suffice your purpose of attracting visitors and turning them into customers. You need to properly plan the size of your website with a professional designer. Clearly discuss your business, goals and budget, and allow the professional to recommend the ideal size of your website.

Types of Graphics

 

Graphics are needed by all types of websites so that it looks interesting and impresses the audience or viewers. However, the types of graphics that you choose to use might have an impact on the cost of your bespoke website design. For instance, using stock graphics or graphics that you already have will reduce the cost of the overall website design whilst moveable, Flash or .gifs graphics will obviously increase the price.

Content Management System (CMS)

 
In addition to graphics, the website that you are creating should also be able to effectively provide the audience with the information that they seek. There are different types of content management systems that you can implement for the design of your website, and the cost will vary as per your choice. Before you decide to commit to any CMS, it is better to have a detailed discussion with an expert website design company. The professionals will be able to tell you the solution for your budget and needs.

Designing a website from the scratch and as per your individualised preferences will make you eligible for bespoke website design packages. So, contact a professional website design company today and discuss your specific requirements.

Creating a New Website? Here are a Few Modern Website Design Must-Haves

Are you thinking of designing a new business website? You must be wondering what features and elements to include in your modern website design. If you need a little help, NHANCE Digital’s team of professional designers have compiled a list of must-have design features. Take a look below.

# Minimal Design

 

If there is one thing that we have learnt in our years of designing websites is that less is always more. You can apply minimal design to flat, elegant, bold, boutique or classy styles. By practising minimalism, you will be creating clarity and focus for your website users, easier navigation and professional visual appeal.

Read more at Creating a New Website? Here are a Few Modern Website Design Must-Haves

Biggest Benefits of Partnering with an SEO Management Company

Today, whether you are developing applications for smartphones or running a clothing retail store, you need a dominant online presence. At the minimum, it means that you need a well-designed website to help you convert visitors into customers and for that, you need SEO or search engine optimisation. With billions of websites already present, SEO is the only way to get noticed. Unless you are a digital marketing genius, there are a number of good reasons to collaborate with an SEO management company like, NHANCE Digital.

Partnering with us will fetch you the following benefits:

• Time to focus on core business operations: SEO is a demanding task. If you are already struggling to find enough hours, the best decision is to outsource the task to our professional team. From keywords to content creation and link building, our team focused on every aspect of SEO. We are also constantly adapting our strategies to the latest search engine algorithm changes.

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What to Expect from a Good Link Building Agency?

Link building is considered as an important SEO tool when it is about getting more website visitors, online visibility and higher ranks on search engines. Owing to the change in consumer demands and search engine algorithms, the link building procedures keep transforming. It helps to collaborate with the link building services company like, NHANCE Digital to stay ahead of your competitors. Being in the industry for over 10 years, we understand that as a client you are entitled to certain expectations from a link building agency. Read on to know the things that you can expect from us.

# Complete Transparency

 

We are amongst the few link building agencies in the UK who would not hesitate to answer all of your questions regarding our link building process. Our team will ensure that you fully understand the link building strategies prior to their implementation.

Read more at What to Expect from a Good Link Building Agency?

Evergreen Link Building Strategies that Will Never Go Out of Trend

The process of earning or collecting links for your website from external websites or web pages is known as link building. This is an important part of SEO and is one of the most crucial ranking factors. The more the number of external links, the better your position will be on Google. Given below are some of the evergreen link building tactics implemented by professional link building services company as they will never go out of style. 

# Focus on Quality Content

 
You cannot attempt to get backlinks for your website without giving people a good reason to share your links. So, effective link building strategies always start with a focus on high-quality content. Professionals at link building services company engaged experienced content writers to craft industry-oriented, informative and intuitive content that offers great value to the audience. 

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Steps to Optimise Your Website for Local Search

Implementing a local strategy is a great way for businesses to engage and connect with their immediate community and target audience. Local search optimization plays a crucial role in the way businesses are discovered on the Internet and the way consumers research brands on both search engines and social media websites. Local search strategies not only benefit local businesses, but also global companies and bring the brand straight into contact with the audience. Keep reading to discover the steps to an effective local search strategy programme.

 

Search and Define Keywords

 
Keywords are important as it one of the first ways that consumers will look for your company on the search engines. By finding out the number of times a keyword has been searched, you can organise your website accordingly.

Information-rich landing pages

 
When people click on your website, they must be directed towards a landing page that is informative and interesting. The page must answer the questions that the audience is looking for or direct them towards another page that has all the answers.

Online Local Directories

 
Local search optimization includes making use of the various online local directories, such as Google Places. These directories help to boost brand awareness. But, one must be sure of providing accurate business information. The directories need to be routinely updated and maintained.

Social Media

 
Social networking websites have become such an integral part of people’s lives that you simply have to include them in your local search strategy. In fact, Google considers social media engagement as a ranking factor. So, you can leverage the skills of an expert to market your business across the popular social media platforms like, Facebook, Twitter, Instagram, LinkedIn and so on.

Customer Reviews

 
Customer reviews form a crucial part of local search optimization as they help to build a community around a brand or business. Positive reviews show potential consumers that the brand is worth their time.

Local search gives consumers a solution to their pressing needs when they need them the most and right where they need them. Join hands with local SEO professionals for the best results.

Find Out the Key Elements of a Good Website Design

Are you an online business owner? Your website is the most crucial tool that you have in your arsenal to attract more customers and drive brand awareness. Since there are over 600 million websites and the number is only increasing every single day, you have to make sure that your website stands out from the rest. Take a low below at some of the elements make for a great website design.

# Visually Appealing Design

 
An aesthetically appealing website helps to make a long-lasting first impression. Make use of high-quality graphics to make your website design more appealing. You can even incorporate trendy fonts, scrolling text, pictures, videos, infographics, vibrant colours and so on. However, make sure to not go overboard and only make use of visually appealing elements in places where you want to highlight information for maximum effect.

# Easy Navigation

 
If a website is complicated to navigate, users will abandon it. So, once you have decided upon the design and colour of your website, it is time to focus on tits navigation. The design of the website should be very simple to navigate and the items on the menu should be accessible to the website visitors from any page. You can think of adding a website map as that can make navigating your website even more convenient for the users.

# Compelling Content

 
Content is the backbone of any great website content. It plays an important role in search engine placement and gives website visitors the information that they are looking for. You must make sure that the text included in your website is relevant, informative, concise and easy to read. To make things interesting, you can combine text with a complimentary image or video.

No two businesses are alike, and therefore, every website is unique. If you have not created a website yet, it is time to talk to a designer. The professionals will help you with a great website design that is responsive across desktops and mobile devices, and is fascinating to look at.