A Guide to 301 Redirects

301 redirects are a convenient way to direct one page to another page without affecting the SEO rankings. These redirects are also used to drive organic traffic by optimising a website and consolidating content. However, you require the help of SEO experts in this process. Read on to know what 301 redirect is and how they impact SEO.

What are 301 redirects?

301 redirect enables one to make alterations in a website’s URL without affecting the rankings. This is an HTTP status code, which indicates that a webpage has moved to another location. A 301 redirect lets a browser know that a page is using a new URL and it will not come back to its previous location. However, for a temporary change, it will not be wise to use 301 redirects. For this, you can opt for a 302 redirect.

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