Benefits of Paid Ads for Small Businesses

If you want relevant traffic back to your small business website from the search engines, paid search ads can come to your help. Read on to satisfy your curiosity on the benefits of paid ads in the United Kingdom.

Generate more qualified leads

PPC assists small businesses to get more relevant leads to their website. These types of ads make it easy for you to strategically target the consumers who may be interested in your brand and offerings. This means that you get qualified traffic to your site as a result.

Acquire fast results

PPC ads fetch your website immediate traffic from search engines. It is thus a great way to support your SEO endeavours as well. You might wonder how it is better than organic search engine optimisation. The answer is, in the case of organic SEO, you will not get results right away, irrespective of how well optimised your content is for the search engine.

Enjoy better brand recognition

PPC ads on search engines can aid in improving the knowledge about your brand with time. But, you cannot expect everyone looking for products or services in your industry to click on your ad the first time it appears on the result page. Fortunately, the more they search for related keywords, the more they will get to see your site link and brand name. As a result, at a later stage, your small business achieves brand recognition.

Get measurable results

Paid search advertising gives you measurable results as you can measure every aspect of the PPC ad campaign. This includes the cost per click, the number of clicks and how many sales you are getting from these clicks. As a result, you learn to utilise your ad budget in a better way, and come across ways to make your results better over time.

Access to local traffic

In the event that you want to target local traffic, paid search advertising is just the thing you need. When consumers try to search for stores nearby with their mobile devices, they find your PPC ads. Then, they can click on the ads for directions to your store. Mobile ads also feature a call option, allowing the user to call your location from the ad itself.

Collaborate with a search engine marketing agency UK to help you create and maintain paid search engine campaigns so that you can enjoy high conversion.

Things to Fix to Be in Google’s Good Books

SEO (search engine optimisation) is an integral part of digital marketing. In fact, without a well-designed SEO campaign, your website will not be visible online and you will not get visitors. Working for more than 10 years in the field of SEO, NHANCE Digital has gathered immense knowledge and expertise to help you stay in the good books of Google, the search giant. Our team of professionals have compiled a few things for you to consider. Take a look.

Speed: Google loves it when things get done quickly. When it comes to ranking websites, the search giant considers website speed as a ranking factor. So, you need to make sure that your website does not take a lot of time to load. If your website pages take forever to load, you will lose visitors and the hope of improving your ranking.

URL: URL or uniform resource locator is the name of your web page address. For better SEO results, you must include words in the URL related to the content on your web page. This will help you in receiving a much better position in the rankings. You can also include keywords, but have to make sure that they are relevant.

Read More Original Content at Things to Fix to Be in Google’s Good Books

Reasons Why Search Engine Marketing is Crucial in Modern Day Marketing

Search engine marketing (SEM) or paid advertising is an important marketing channel to generate online traffic. It compliments content marketing and SEO, and gets brands at the top of all the major search engines. As a leading search engine marketing agency in the UK, NHANCE Digital specialises in crafting and running paid advertising campaigns for small and large businesses. If you are still in a dilemma whether to invest in SEM, the following reasons compiled by our SEM team will help you in making the right decision.

# SEM is Focused on Conversion

Newsletter signups, new subscribers, contest entries, new customers and sales are some of the typical objectives of marketing campaigns. These are all different types of conversions that a marketer tries to achieve. SEM is a vital conversion driver for various types of marketing campaigns and this is mainly because paid ads are linked to conversion-focused sales pages or landing pages that move traffic quickly through the sales funnel.

Read More Original Content at Reasons Why Search Engine Marketing is Crucial in Modern Day Marketing

SEM Trends that Will Stay Beyond 2018

Do you know that Google makes a minimum of 500 to 600 updates to its search engine algorithm? Every little adjustment and tweak impacts where your website or brand shows up on SERP.  The search giant is also constantly making enhancements and changes to how you re-engage consumers, how you bid, call conversion enhancements and so much more. As you can see, technology is changing rapidly and SEM (search engine marketing) is not an exception. If you want to stay on top, consider joining hands with search engine marketing agencies like, NHANCE Digital. Our team of SEM expert have rounded up some trends that are most likely going to stay relevant beyond 2018. Take a look.

 

# Visual Search

We, at NHANCE Digital, have noticed a growing trend of searches becoming more visually focused. This is why we strongly suggest that your search strategy must focus on visual content, as well as, text. The visual content can be in the form of videos or images. With visual content, consumers tend to connect on a much deeper level and the recall value is much higher. This is driven by the fact that smartphone users spend a lot of time on video consumption than text-based content.

Read More Original Content at SEM Trends that Will Stay Beyond 2018

SEM (Search Engine Marketing): A Beginner’s Guide

 

SEM or search engine marketing is an effective and proven way to grow your business in an increasingly competitive online marketplace. With millions of businesses vying for the same eyeballs, SEM has become more important than ever. 

SEM - What is It?

 
SEM is an umbrella term involving various processes that help to drive traffic and gain visibility from search engines like, Yahoo, Google and Bing. Simply put, it refers to processes and activities that ensure your website appears in SERPs when someone searches for information, products or services related to your business.

Read more at SEM (Search Engine Marketing): A Beginner’s Guide

Ways to Optimise Your Website for Optimal Results

Search engines are used by almost everyone to find companies, products or services. About sixty per cent of all customers make use of Google to search businesses and approximately eighty per cent of online searches result in in-store visits or direct sales. If you want to stay on top of these searches, you need to optimise your website. As a business owner, this must be your top priority. Read on to know some of the popular ways of optimising your website. 

# Emphasis on Brand Awareness

 
Enhancing brand awareness plays a critical role in improving the popularity of your website. For your website to be popular amongst your target audience, your content assets must be appealing. Creating a powerful brand awareness is one of the best ways to achieve a higher placement on the search engine results. You can do this through strategic domain choice, keyword placement, effective marketing and such other SEO fundamentals.

# Produce Valuable and Interesting Content

 
A host of factors is taken into consideration by search engines when it comes to determining the relevance of your website and content. The relevancy of your content topic is definitely important, along with how closely both your website and content match with popular searches. Since search engines are able to produce better search results when they are able to figure out what the website offers, producing relevant and quality content is critical.

# Include Video Content

 
Your website will be lacking if you do not prioritise video as a vital content medium. More and more businesses are incorporating video into their content marketing tactic. Since it enjoys a major popularity, you cannot treat video as simply an option anymore. Moreover, Google is continuously changing its factors for ranking websites and has made video content an invaluable part of any Digital Marketing tactic.

# Easily Accessible Website

 
If your website is difficult for your audience and search engine to find and navigate, your website’s rank will automatically become lower in terms of popularity amongst users. Your audience or search engines will not take the effort to go through numerous pages, have distracting popups or deal with slow load times. You can boost conversion by making sure that your website is easily accessible and navigable.

If you want to find out more such ways to optimise your website, collaborate with a professional website SEO company.

Website Optimisation Tactics for Search, Performance and Conversions

Internet marketers and webmasters use the term website optimisation to refer to the modification of a website. Changes are made to enhance the website’s visibility on search engines, the usability of the site by prospects/customers and the ability of the website to convert visitors into actual customers. In the context of website optimisation, there are 3 main areas - search engines, speed & performance and conversions. Keep reading to get a closer look at these three areas of optimisation. 

 

 

Optimisation for Search Engines

 
Optimising websites for search engines allow major search engines to easily index and determine its relevance. There are several ways to optimise the website for search engines, but the most important is to research and find the right keywords. The keywords must be included in the page title, meta tags and descriptions, and the URL. Crafting information-rich, keyword-oriented content is another way to allow search engines to crawl and index your web pages. However, you must not overuse the keywords. 

Optimisation for Speed & Performance

 
Internet users lack patience. If your website takes too long to load, they will simply go to your competitor and they may not give you a second chance. So, you need to ensure that your website is properly optimised for speed and performance. This not only helps to attract visitors, but also offer them with a fantastic user experience and eventually convert them into sales. Providers of website optimization services optimise image size, minifies JavaScript and removes unnecessary elements to increase the page load speed. 

Optimisation for Conversions

 
Content plays an integral role when a website is being optimised for conversions. A website full of compelling and interesting content is much more appealing to Internet users looking for information. To grab the attention of your audience, you need to create a well-crafted ad copy, which must be to the point and concise. Adding a call-to-action as part of your website design is crucial because that will direct your audience to take an action. It will make sure that all of your efforts deliver optimal results. 

So, if your website is not driving enough traffic or bringing you sales as expected, optimise your website. Connect with digital marketing agencies offering website optimisation services and discuss your needs. Make sure to only collaborate with companies that have a stellar reputation and open lines of communication.

4 reasons to avail Search Engine marketing for your Business

Search engine marketing will let the advertisement of your business appear on top of the search results. This is also one of the most cost-effective methods that will help you to reach your desired goal. 

Sometimes, to get the best outcome, you should hire professionals to do this job, as the concept of do-it-yourself may not work always. Also, promoting brand amongst the UK audience can be little daunting for the startups. That’s where the importance of search engine marketing agency in UK comes. 

Proper search engine marketing can help your business to cater more target audiences than ever before. Gaining the top rank in the search will help your business to generate more sales.

Now let’s understand the benefits of using search engine marketing for your business.

Enhance your brand’s exposure:

The advancement of technology has changed the marketing strategies. Every day, millions of users browse internet to search their required products or services. Therefore, the advertisements for your business are put in front of the targeted market so that it can drive more potential customers to your website. This marketing strategy enhances your business as well.

It is Quick & Easy:

Campaigns for search engine marketing are really an easy and quick way to gain traffic. Though, at a glance, you won’t realize the impact of this method, but the flexibility of search engine marketing in undeniably excessive.

Search Engine Marketing can be measured:

While running SEO campaigns, you can easily measure the amount of success. You can continuously keep a track on your brand visibility. Also, the SEO experts can help you optimizing the keyword mix. You can always get to know how much value your campaigns are carrying towards the target.

Enhances Brand Awareness and Loyalty:

It helps you to appear in the first page of search results. You will be more likely to enhance the awareness for your brand in the market. The more clicks your website will receive, the more recommendations you will get. The popularity of your brand will positively increase your reputation as well.

However, search engine marketing will definitely help you to increase the profit for your business. It is somewhat the most premium method to drive more and more generic traffic towards your website. And with hiring professional digital marketing agencies the consequence will stand in the test of time.

Why is it Lucrative to Prioritise SEM in Your Overall Online Marketing Strategy?

The acceleration of online activity over the past 5 years has been phenomenal. Unprecedented growth has been witnessed by the global society in the area of online activity, from shopping to gathering information and everything in between. This growth has spanned not just desktop, but also mobile technologies. However, some industries or businesses still have not made SEM (search engine marketing) a priority. One of the reasons may be the lack of understanding of SEM and how it works. The SEM experts at NHANCE Digital decided to offer basic information regarding SEM so that it is adopted and given the precedence that it deserves. Read on to know more.

More detail visit: Why is it Lucrative to Prioritise SEM in Your Overall Online Marketing Strategy?