Latest Trends Influencing SEO in 2020

Each year fetches new SEO trends and standardizations that affect the business potential and rankings of several brands in Birmingham and nearby areas. The emergence of new techniques and tools and the changes in search engine algorithms influence how SEO evolves. To get an upper hand in the rankings, businesses have to keep an eye on the newest trends.

Include voice search on websites

This year is going to witness a rising preference for voice search. As most target audiences access business through hand-held devices, using voice-search optimised keywords can heighten the search engine ranking results of your business.

Improve your website security

For key search engines, the level of website security is a major priority and users too trust you. Since Google has taken a strong stand on security and warns unsecure sites, performing SEO on such a  site is useless. Safe websites can get improved SEO results for offering a better user experience. Your website should be HTTPs enabled to make it secure for users.

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What are the Qualities of a Good SEO Agency?

Regardless of whether you are a small or large business, partnership with a good and reliable SEO company can help take your business to new heights. When selecting an agency, look for the following qualities and you can be assured of results.

Latest techniques

The field of online marketing is evolving day by day and so are the SEO techniques. A good agency is one that consistently keeps an eye for the new and latest updates in the techniques of SEO. They must be able to quickly learn and apply the updated SEO tactics to meet the needs of the clients. So, an expert and skilled firm in Birmingham will be able to do a much better job of identifying and placing keywords to achieve the best results.

 

Strategies and plans

A good search engine optimisation agency will treat every client differently and provide them with tailor-made solutions to meet their business needs and objectives. They take time to understand the expectations and goals of their clients before providing a personalised plan. They also analyse and examine the strategy of the competitors to make sure that the tactic formulated is powerful and results-driven.

Complete transparency

A reputed SEO agency always shares details about their SEO strategies and tactics with their clients. Such an agency has plenty of experience and they never hesitate to share past work details and portfolio with potential clients. Also, they readily provide references if their new clients ask for them.

Good reputation

SEO is an ongoing process and since the field is constantly transforming, you would want to partner with an SEO company near Birmingham that can take care of your long-term goals. For this, you must engage with a company that has a solid track record of success and a good reputation in the industry. You can go through reviews or speak to past clients to determine the trustworthiness of the company that you are trying to partner with.

Seasoned, professional team

A professional, expert team is one of the most important qualities of an SEO agency. You can always trust a company that has a strong, dynamic team. The professionals will always be ahead of the curve and can deliver effective, ROI-focused strategies to propel your business.

So, these are a few qualities of a good SEO company that you should watch out for.

Guidelines to Follow When It Comes to Outbound Linking

When it comes to search engine optimisation, website owners are so focused on generating inbound links that they forget about outbound links. Yes, inbound links help search engines instil trust in a website, but search engines also crawl outbound links. These links tell the story of a website and are just as necessary. NHANCE Digital’s SEO specialists in Birmingham have created guidelines to follow for outbound linking. Take a look below.

Consider who you are linking to

The objective of every business website should be to provide a good experience to the visitors. You want them to come back again and again. Linking out to other websites is a part of providing visitors with a good experience. After all, the purpose of links is to attract people from one page to another. However, you cannot simply link out to any website. You must first establish the credibility and authority of that website. Also, the website must be relevant to your industry or niche. Remember that you will only benefit if you link to external websites that are of high-quality. If you lack the time and resources to put into research, reach out to a premier SEO optimization company in Birmingham like NHANCE Digital.

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Actionable White Hat SEO Techniques

When it comes to determining where websites rank for a search, Google algorithm incorporates a number of signals. The difference between failure and success is knowing which factors carry the most weight and accordingly optimising the website. Below given are some of the actional white hat SEO strategies that deliver a big return on investment.

Mobile first

Google rolled out its mobile-first index and made it clear that mobile-friendly websites will be preferred when it comes to ranking in the SERPs. So, if your website is not easily accessible to mobile users, you are likely to take a hit in the SERPs. You need to take the necessary steps to make sure that your website has a responsive design and can be viewed perfectly across all devices including desktops, laptops, smartphones and tablets.

Keyword research

Keyword research is still an important part of the SEO process. In order to optimise your website for the search engines, you have to make sure that your website content has the right words or phrases that the users are searching for. However, avoid the temptation of stuffing keywords.

Focus on user experience

Providing a good user experience has always been the focus of Google. As Google algorithm gets smarter, a good user experience goes a lot deeper than just writing clean code. You need to enhance customer loyalty and satisfaction through the ease of use, utility and pleasure provided in the interaction with your product or service. You have to first determine the intent of the users and then, craft a methodology for seamless navigation. If you need help incorporating best practices for user experience, you can talk to the best SEO company in Birmingham.

Link building

Links are one of the most crucial ranking factors and you must ensure that the links are relevant to your website. It is also vital that you only acquire links from authoritative and reputable websites. Some of the popular tactics of getting links include guest blogs and testimonials.

The bottom line is that you do not have to do a hundred different things to increase your organic rankings, but you have to focus on a few areas that are relevant to your business. You can hire the services of a professional SEO provider in Birmingham to get tailored SEO solutions that cater to the needs, budget and objectives of your business. 

How to Rank Higher in 2019? Take a Look at the Dominating Trends

Search engine optimisation or SEO is an integral and indivisible part of digital marketing. You have to be observant, innovative and really competitive to make your mark in the online landscape. Only the best ones survive. Fortunately, NHANCE Digital in Birmingham can help you smoothly navigate the intricacies of search engine algorithms and rules so that you do not fade away.

In the quest for providing Internet users with the best experience, popular search engines like, Google and Yahoo are constantly refining their strategies at periodic intervals. You can join hands with us to stay at the top of the game. Our SEO specialists are constantly acquainting themselves with the latest trends.

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SEO Company: What Services Do They Actually Offer?

NHANCE Digital helps small, as well as, large businesses create an effective and powerful online presence. Our team of SEO professionals consistently strive to deliver measurable results to our clients. We ensure that our clients are able to gain maximum online real estate in popular search engines like, Google, Bing and Yahoo and attract consumers. Some of the services that we offer our clients are as follows.

SEO audit: Before we craft an SEO strategy or offer our recommendations, we run a thorough audit to find out the present SEO issues with the website both offsite and onsite. This is the first task that we carry out and the rest is based on what we find.

Keyword research: Keywords are an important SEO element and crucial for the type of presence that our clients are hoping to create in the online world. We carry out keyword research for all of our clients in order to determine the specific search terms that the targeted audience is looking for and accordingly optimise the website. This helps our clients to connect with their prospective customers.

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Which Services Should You Consider When Choosing an SEO Package For Your Website?

Buying an SEO package is usually a time-saving and a cost-effective method of website optimisation. With the emergence of several SEO companies, which are offering packages at various price ranges in the UK, it can become overwhelming to understand which agency to use. Whilst a few SEO services company in Birmingham offer customised and tailored applications, others may provide out of the box solutions. Here are a few services you should consider whilst choosing an SEO package:

# Technical Audit

The content management system, the present site architecture you are using and the technical infrastructure is critical for your SEO campaign to succeed. Before an experienced SEO consultant starts working on your website, their primary task is to run a technical inspection of it. This audit includes analysis of the off-page and on-page elements, in order to make sure no technical hindrances deter your online success.

# Citation Building and Link Building

Your Search Engine sees a web reference or backlink from standard websites as validation or vote for your website. Your page will receive a better rating if being referenced or linked to quality websites. A professional SEO services company in Birmingham might provide link building as a component of standard SEO packages.

# SEO Copywriting

When an SEO expert deduces that your website may need rewritten pages or the addition of more pages, SEO copywriting might be included in the package. The injection of keywords should be strategic, natural and seamless throughout the copy. The copywriters will make sure that there is a balance between telling your Search Engine what your copy is all about, as well as, making the copy engrossing for the readers.

# Devoted SEO Consultants

Usually, availing an SEO package will also allocate a committed SEO consultant to you, with whom, you will work directly to optimise your website. Their primary role is to be your contact, devising your campaigns and keeping you updated with the progress. Whether you have 24/7 real-time contact, video conferencing, contact during business hours or contact via phone or email will depend on the SEO company.

Whether you are managing a million dollar business or you have just started a small online business, there are different packages to match all websites. Consult with the best SEO services company in Birmingham to ensure availing the best SEO packages.

What Questions Should You Ask Yourself Before Looking for an SEO Company?

Digital marketing is a thriving field and the market is flooded with an uncountable number of SEO agencies. So, it is obvious to feel overwhelmed and confused when it comes to choosing the right agency for your business requirements and objectives. But, the search is usually harder because businesses are usually not aware of the results that they are looking for. Given below are some questions that you should ask yourself before you start searching for a professional SEO company.

# Are the SEO Goals Defined?

 
If you do not have clearly defined goals and objectives, you will never be satisfied with any SEO agency. Even if you are collaborating with a firm that has a strong portfolio, positive reviews and years of experience, they might still not be good for you as you are unaware of what you are seeking. So, sit with your team and decide what exactly does your business needs. You need to figure out the areas of your online presence that needs to be improved. Also, you have to decide your exact business objectives. Once you know what your needs and goals are, finding a professional SEO agency will become much easier.

# What is Your SEO Budget?

 
Before you waste a lot of effort in shortlisting companies whose services you cannot afford, it is better to plan out your budget. It is a good idea to ask about the price ranges and package deals ahead of time to see if the services are within your price range. Most SEO agencies will provide you with packages and good companies will offer to customise the package to meet your specific needs.

# Do You Only Need SEO or Additional Services?

 
There are full-service SEO agencies that offer much more than just SEO services and their services may cover website design and development, content writing, PPC, social media marketing and so on. You need to decide prior to your search whether you only need search engine optimisation services or it will be better to collaborate with a company that can provide you with additional services that might help in enhancing your website’s online presence.

Before searching for an SEO company, do not forget to carry out your own in-house research and planning. This will make sure that you quickly find an agency worth your time.

Actionable SEO Techniques to Enhance Your Website’s Ranking

Do you want to drive more traffic to your website? In that case, you cannot ignore SEO or search engine optimisation because as per surveys, over 51% of traffic online comes from search engines. Moreover, organic traffic is far more targeted than referral or social traffic. So, to help your website rank better on Google, Bing, Yahoo and other search engines, given below are a few actionable tactics to consider. 

# Publish Meaningful and Relevant Content

 
The number one driver of your search engine rankings is high-quality content and there is no alternative. You need to create content that is specifically tailored towards your target audience in order to boost website traffic, resulting in the improvement of your website’s relevance and authority. You can engage an SEO expert to identify, as well as, target a keyword phrase for each page. Also, remember to highlight the keyword phrases.

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