Actionable White Hat SEO Techniques

When it comes to determining where websites rank for a search, Google algorithm incorporates a number of signals. The difference between failure and success is knowing which factors carry the most weight and accordingly optimising the website. Below given are some of the actional white hat SEO strategies that deliver a big return on investment.

Mobile first

Google rolled out its mobile-first index and made it clear that mobile-friendly websites will be preferred when it comes to ranking in the SERPs. So, if your website is not easily accessible to mobile users, you are likely to take a hit in the SERPs. You need to take the necessary steps to make sure that your website has a responsive design and can be viewed perfectly across all devices including desktops, laptops, smartphones and tablets.

Keyword research

Keyword research is still an important part of the SEO process. In order to optimise your website for the search engines, you have to make sure that your website content has the right words or phrases that the users are searching for. However, avoid the temptation of stuffing keywords.

Focus on user experience

Providing a good user experience has always been the focus of Google. As Google algorithm gets smarter, a good user experience goes a lot deeper than just writing clean code. You need to enhance customer loyalty and satisfaction through the ease of use, utility and pleasure provided in the interaction with your product or service. You have to first determine the intent of the users and then, craft a methodology for seamless navigation. If you need help incorporating best practices for user experience, you can talk to the best SEO company in Birmingham.

Link building

Links are one of the most crucial ranking factors and you must ensure that the links are relevant to your website. It is also vital that you only acquire links from authoritative and reputable websites. Some of the popular tactics of getting links include guest blogs and testimonials.

The bottom line is that you do not have to do a hundred different things to increase your organic rankings, but you have to focus on a few areas that are relevant to your business. You can hire the services of a professional SEO provider in Birmingham to get tailored SEO solutions that cater to the needs, budget and objectives of your business.