How to choose a search engine marketing agency?

An effective and results-driven search engine marketing strategy can spell out massive gains for your business. But, if you are not sure that you can do it alone, you can reach out to search engine marketing agencies. However, selecting one agency amongst so many can be a challenging task. Here are a few tips to help you in your decision-making process.

Decide what you want before you look for an agency

Before you begin your search for a search engine marketing firm, it is important to decide what you want. Of course, an agency can help you dominate the online landscape, but for that, the agency has to know your specific goals, your business functions and so on. A professional agency can help you improve your business, but they will not be able to do their job if you are unclear about the outcome that you want. So, decide if you wish to invest in search engine marketing for getting more traffic, for ranking in the SERPs, for generating leads or to increase your revenue. 

Find out the tactics implemented by the agency

Typically, agencies offer two types of SEO services – black hat and white hat SEO services. Black hat SEO tactics are those strategies that are not recommended by Google. Also, these tactics are banned by the search giant, but they do help in getting quick results. On the other hand, white hat tactics are recommended by Google, but they take time. 

If an agency is unwilling to share the strategies that they implement, you need to look for another agency. SEO does not have any secrets and every agency has to employ the tactics that have been outlined by Google. So, make sure you know the strategies that the agency plans to implement before you partner with that agency. 

Ask if the agency offers personalised plans

If you get into the hassle of availing a ready-made SEO package, it might be that you are paying more for services that you do not need. Since every business is unique, their needs are also unique. You need to discuss the exact requirements of your business with the agency and find out if they will provide you with a tailor-made plan that takes into consideration your budget and goals. 

So, if you follow the above-mentioned tips, you should be able to easily make a decision regarding a search engine marketing agency.

Critical Components of Search Engine Marketing

Search engines are undoubtedly the most used online tools for finding resources and information. So, without a doubt, having your website appear on top of search engine results is one of the best ways to market your business. However, SEO or search engine optimisation is not the only way that search engines can help your business. At NHANCE Digital, we implement SEM or search engine marketing tactics to advertise websites through major search engines. SEM might consist one or more of the components given below.

Local search: Does your business cater to individuals who work or live in your area? If so, you need to get listed by city in directories and search engines. This way the local residents will be able to readily find your business online. The most crucial aspect of this process is to make sure that the name, phone number and address of your business is accurate and consistent across the different channels.

Organic Search Engine Optimisation: SEO involves the use of various strategies to help search engines find, as well as, rank websites in organic search results. Organic search results refer to the ranking of websites on the basis of the right keyword or phrase. Sometimes, our SEO team might even include link building as a part of SEO tactic.

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SEM Trends that Will Stay Beyond 2018

Do you know that Google makes a minimum of 500 to 600 updates to its search engine algorithm? Every little adjustment and tweak impacts where your website or brand shows up on SERP.  The search giant is also constantly making enhancements and changes to how you re-engage consumers, how you bid, call conversion enhancements and so much more. As you can see, technology is changing rapidly and SEM (search engine marketing) is not an exception. If you want to stay on top, consider joining hands with search engine marketing agencies like, NHANCE Digital. Our team of SEM expert have rounded up some trends that are most likely going to stay relevant beyond 2018. Take a look.

 

# Visual Search

We, at NHANCE Digital, have noticed a growing trend of searches becoming more visually focused. This is why we strongly suggest that your search strategy must focus on visual content, as well as, text. The visual content can be in the form of videos or images. With visual content, consumers tend to connect on a much deeper level and the recall value is much higher. This is driven by the fact that smartphone users spend a lot of time on video consumption than text-based content.

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SEM (Search Engine Marketing): A Beginner’s Guide

 

SEM or search engine marketing is an effective and proven way to grow your business in an increasingly competitive online marketplace. With millions of businesses vying for the same eyeballs, SEM has become more important than ever. 

SEM - What is It?

 
SEM is an umbrella term involving various processes that help to drive traffic and gain visibility from search engines like, Yahoo, Google and Bing. Simply put, it refers to processes and activities that ensure your website appears in SERPs when someone searches for information, products or services related to your business.

Read more at SEM (Search Engine Marketing): A Beginner’s Guide