SEO Trends that Matter Most in 2020

2020 is proving to be a crucial year for SEO. With the constant changes in search engine algorithms and forever evolving consumer behaviour, it is vital to take charge of things before the changes become too overwhelming. This is why you must make the most of the new trends with the help of professional SEO marketing companies in Liverpool like NHANCE Digital and craft an effective SEO strategy.

Content based on search intent

Today, it is no longer enough to simply throw a few keywords into an article or a blog post and expect it to show up in the SERPs. The main reason for this is that Google does not just show results on the basis of keywords, but the results also take into consideration the search intent of the users. This basically means that Google and other search engines are showing exactly what users are looking for.

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Identifying and Combating Spammy Links

 

When it comes to backlinks, quality is considered to be far more important than quantity. However, too many websites fall for black hat or spammy link building strategies. But, how do SEO marketing companies in Edinburgh for example identify spammy links and what do they do to combat them? Keep reading to know the answer.

For those who are unaware of what spammy links mean, they are low quality backlinks. These links are pointed to your website from poor authority or spam websites. Such links can be identified by a sudden spike in traffic to your website, especially from countries outside of those which form your target audience. Spammy links typically take the following forms:

Link directories

There was a time when directories were a popular link building tactic. But, in the wake of the Penguin algorithm update, directories are used occasionally. However, submitting to any directory can result in doing more harm than good. It is crucial to avoid those link directories that allow you to add your website without making any editorial checks. If you gain links from such directories, it is recommended that you remove those links.

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Find Out the Important Elements of a Successful SEO Strategy

When it comes to creating a dominant presence across the web, companies in the UK, Europe and North America turn to NHANCE Digital. We are hailed among the highly revered and reliable SEO marketing companies and offer competitively priced services that deliver measurable results. Our dynamic team of qualified professionals have the resources and experience to craft a winning SEO strategy. According to them, an effective strategy must include the following elements.

# Right Keywords

Keywords are basically phrases and words that users use to search for a product or service online. By incorporating keywords into website content and SEO strategies, it is made easier for the search engines to find websites. This information is then delivered to the searcher. When selecting keywords, we base our choice on demand, relevance and competition. We make use of a combination of both short and long tail keywords.

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SEO: How to Drive Traffic in 2019?

All types of business, irrespective of their size, want to rake in more website traffic. As a business owner, you also must have tried various tactics to get traffic like, optimising keywords, gaining backlinks and so on. But, despite all your efforts, you failed to see the traffic increase. This is not entirely your fault and is no way an indicator that you are doing something wrong. The thing with SEO is that it is constantly changing and to what worked last year may not work now. You have to be on your toes and stay alert to really make a difference.

Let go of the standard practices and try something new. Given below are a few helpful SEO tips that you can implement to get website traffic in 2019.

# Create Engaging, Interesting and Informative Content

When it comes to content, the trend is to produce extended content. The longer your content, the higher are your chances of driving traffic. The beauty of long-form content is that it is filled with information and receive a lot of backlinks. Even the ranking is high since searchers today are always looking for the best and detailed answer to their query. Another benefit is that you can add your desired keywords without entering the ‘keyword stuffing’ territory.

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How Does SEO and Content Work Together?

Content marketing and SEO are two different elements that work well together. They rely on each other for successful implementation. Whilst both the processes tend to work separately on the exterior, it is critical to understand that they are indivisible and are equally required to increase your website’s traffic. In order to learn about the combined might of SEO and content marketing, you need to understand how they are connected.

Understanding the Relation Between SEO and Content Marketing

You know the common internet marketing phrase “content is king”, which is true. You will not rank well if you do not have quality content. But, in order for internet users to find your good content, it needs to be supported with a sound SEO strategy.

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Helpful Guide to Find the Best SEO Company for Your Business

Is it time to step up your digital marketing efforts? If you want to achieve real results, it would be better to avail the services of the best SEO marketing companies. A partnership with a professional agency will help to promote your business better and you will obtain more leads, as well as, customers. However, finding the company that is perfect for your business is tough and the following guide will help you to weed out the best from the crowd. 

# Cheapest Company is Not Always the Best

 
Search engine optimisation is not a very easy, simple process. It takes a lot of time and precision to come up with result-driven strategies. Companies that promise to be the ‘cheapest’ are probably not aiming for the long haul. You can definitely collaborate with a company offering affordable services, but not the cheapest. You must never base your decision on the pricing package provided to you by an SEO agency.

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Compelling Reasons to Hire the Services of a Professional SEO Agency

Search engine optimisation or SEO forms an integral part of any digital marketing strategy. Internet users are constantly relying on search engines like, Yahoo, Google and Bing to search for businesses and information. If your website does not feature on top of the search results, the Internet users will probably not even notice you. So, in order to come to their focus, you need to have a powerful SEO strategy in place. 

The only problem with developing an effective SEO strategy is the fact that the field of SEO is constantly evolving. If you do not have the resources and in-depth knowledge about SEO, you might not be able to get the desired results. In such cases, the best option would be to contact a professional SEO service provider. Some more reasons in favour of professional SEO services is given below.

# Unrivalled Expertise

 
SEO professionals have the expertise required for crafting a successful and scalable strategy. Whilst you might be aware of the basic, the professionals are aware of every nook and cranny of search engine optimisation.  They are equipped with the experience of working with clients across industries to provide you with a tailored marketing plan.

# Complete Professional Team of SEO Experts

 
Handling in-house SEO is a bit of a problem, especially for small businesses and startups. In-house team means overhead expenses in the form of employee salary, training, insurance, perks and so on. With a professional SEO agency, you are already getting an expert SEO team to handle your SEO-related requirements. Whether you are seeking on-page or off-page SEO, a professional team is capable of handling everything. They generally stay on top of the latest trends and industry changes to tackle challenges better.

# Tools and Resources

 
A professional SEO agency is equipped with all the resources and tools that are required to drive website traffic, boost conversions and enhance sales. From keyword research to Google Analytics and everything in between, a professional agency will be able to manage all the tasks without any hassle. They can fetch you both organic and paid traffic, as per your needs.

Outsourcing your SEO needs to a professional company will save you considerable time and money. You can also expect to get better results and the support of a strong, knowledgeable team. Contact an SEO agency, today!

Find Out Why Website Marketing is Vital for Online Success

The online business scenario is increasingly becoming competitive as more and more offline businesses are turning their attention towards the digital landscape. A professionally designed website is a must for anybody trying to establish a dominant online presence. It is a representation of one’s business or brand. In order to stay ahead of millions of existing websites, you need to invest in website marketing services. Read on to know the importance of promoting your website. 

# Enhancement of Brand Value and Recognition

 
Website promotion plays a crucial role in increasing the recognition and value of your brand. As your brand awareness improves, your business will automatically gain more value. You will be able to create your own niche in the marketplace and your customers will be able to find you easily. 

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What Should Your 2018 SEO Marketing Strategy Include?

In digital marketing, few techniques are as competitive as search engine optimisation (SEO). Marked by a series of algorithm updates, new tactics and new technologies to gain real estate at the top of SERPs, SEO is constantly evolving. Businesses, big or small, need to continuously adapt in order to stay relevant and secure their digital futures. Read on to know what aspects must be included in your SEO marketing plan for 2018. 

 

# Optimise for Mobile-first index

 
The rise of the mobile era was inevitable. It all started as mobile searches surpassed desktop searches in 2016 and in 2018, Google officially rolled out its mobile-first index. So, if your website is not optimised for mobile first, Google will not give you importance. Moreover, customers like to browse the Internet on their smartphones today. Missing out on a responsive design means that your customers will go to your competitors.

# Emphasise on Page Speed

 
Waiting is something that web users simply cannot stand. Today, there are so many different websites offering the same products or services that customers do not think twice before moving onto the next website. Your website typically has under 3 seconds to load or you lose your potential customers. Furthermore, website site is considered as an important determinant of user experience. If your website takes a lot of time to load, you can speak to providers of SEO marketing services. The professionals will optimise your website for faster loading speed.

# Get Ready for Voice Search

 
Voice is being driven to the forefront of the digital experience by a number of factors, mainly the increase in devices like, Alexa. These devices offer people a seamless online experience where they do not have to type, but simply use their voice to search what they need. This means that the use of keywords and the way that content are written has to be altered as per the current demands.

# Optimise for Visual Search

 
In content and social marketing, the use and importance of visual elements are skyrocketing. Brands need to significantly invest in videos, images and infographics. By optimising for visual elements, you will be able to attract and retain the attention of your target audience.

The aforementioned are some of the tactics to include in your SEO marketing plan for this year. For a more in-depth idea, speak to an expert.