In digital marketing, few techniques are as competitive as search engine optimisation (SEO). Marked by a series of algorithm updates, new tactics and new technologies to gain real estate at the top of SERPs, SEO is constantly evolving. Businesses, big or small, need to continuously adapt in order to stay relevant and secure their digital futures. Read on to know what aspects must be included in your SEO marketing plan for 2018.
# Optimise for Mobile-first index
The rise of the mobile era was inevitable. It all started as mobile searches surpassed desktop searches in 2016 and in 2018, Google officially rolled out its mobile-first index. So, if your website is not optimised for mobile first, Google will not give you importance. Moreover, customers like to browse the Internet on their smartphones today. Missing out on a responsive design means that your customers will go to your competitors.
# Emphasise on Page Speed
Waiting is something that web users simply cannot stand. Today, there are so many different websites offering the same products or services that customers do not think twice before moving onto the next website. Your website typically has under 3 seconds to load or you lose your potential customers. Furthermore, website site is considered as an important determinant of user experience. If your website takes a lot of time to load, you can speak to providers of SEO marketing services. The professionals will optimise your website for faster loading speed.
# Get Ready for Voice Search
Voice is being driven to the forefront of the digital experience by a number of factors, mainly the increase in devices like, Alexa. These devices offer people a seamless online experience where they do not have to type, but simply use their voice to search what they need. This means that the use of keywords and the way that content are written has to be altered as per the current demands.
# Optimise for Visual Search
In content and social marketing, the use and importance of visual elements are skyrocketing. Brands need to significantly invest in videos, images and infographics. By optimising for visual elements, you will be able to attract and retain the attention of your target audience.
The aforementioned are some of the tactics to include in your SEO marketing plan for this year. For a more in-depth idea, speak to an expert.
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