SEO or search engine optimisation best practices are transforming thanks to voice search. The popular digital assistants like, Alexa, Siri, Google Home and Cortana are changing the game forever. As these technologies are advancing, they are completely modifying the way the world searches and making the accuracy of voice search results reach near-human levels of comprehension.
The reason for the quick adoption of technologies with a voice-based UI is because voice search is convenient, fast and most importantly, available whilst on the move. Voice search meets all the needs of the end users. In case you are looking to boost your brand, you need to be ready to offer your customers a seamless, enjoyable experience across their devices - desktop, laptop, smartphone, tablet and so on.
Voice search is changing the way consumers communicate with a digital landscape; therefore, brands need to be ready to create content that can be optimised with voice search. A lot of time and effort must be invested in researching the users, the language that needs to be adjusted and also the tactics that require modification.
The foremost step is to identify the intent of your target audience and the content, which has to be optimised so that it is capable of clearly answering a question. Nowadays the Internet users are very specific about what they want; your content must provide them with that they are looking for. Basically, there are 3 types of searches - navigational, informational and transaction-based.
Second, you need to focus more on keyword research because most of your consumers prefer to speak their queries out rather than type it. When it comes to voice search, instead of shortening their sentences, users are making use of complete sentences. So, you need to create content that indicate the nuances of everyday language. To put it simply, you need to create more conversational content.
Third, your content must be written in plain, simple language, because during voice search, consumers will not be using any kind of jargon or lingo. It will also be beneficial to use microdata tagging into the content since users are expecting the search engines to show them results near to their physical location even if they do not mention ‘near me’.
Voice search is here to stay and brands failing to reshape their SEO strategy will feel left out in the coming years. The voice search technology is developing at an exponential rate and beginning to form an integral part of internet marketing services. By being an early adopter of this technology, you can gain a competitive edge and be able to carve out a niche for yourself.
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