Top Things an SEO Consultant Can Do for Your Business

If you are a business owner and are trying to rank your business on search engine result pages, you might have to approach a specialist. While he manages your search engine ranking and online visibility, you can focus on your work.

Take a look at the article to learn what a specialist, offering SEO consultant services can do for you.

Get a grasp of the marketing goals of the client - The consultant tries to understand the goals of the client, his position in the competitive industry and business niche.

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Top Reasons For Unstable Website Ranking

 

Sometimes, SEO becomes too frustrating. Google is unstable and the result varies every day. One day your website appeared on the first pages, whilst the other day, you find your website ranking to fall. So what can go wrong that can hurt your SEO rankings? Take a look below.

Not doing keyword mapping

Keyword mapping is the classification of keywords which are relevant to your website by significance and intent. Then, these key phrases are segmented into groups and subgroups. The goal is to make each keyword associated with each webpage, containing content which has  relevance with the keyword. If you have not performed keyword mapping, your rankings are likely to fall or become unstable. Reconstruct the pages and map the keywords with content to enhance the situation.

To Read more: Top Reasons For Unstable Website Ranking

How Can an SEO Consultant Firm Help Grow Your Business?

When it comes to marketing your services and product, the Internet is a one-stop solution. With the help of SEO consultant services from NHANCE Digital, you can reach out to your audience quickly and effectively. Our SEO professionals carry out a detailed website and SEO audit to find out the strengths and weaknesses of the existing tactics. Then, we get rid of the tactics that are not working and replace them with the latest practices. By leveraging our SEO expertise, you can easily build a strong brand presence across the online landscape and connect with your targeted audience.

When you avail our SEO consultant services, your business is helped in the following ways.

Brand awareness

Is your website flashing on the first page of the SERPs? If so, in the eyes of your visitors, you are developing your brand effectively. Brand building and awareness are crucial as it makes potential customers trust your business. Branding can be done easily by researching keywords and finding the relevant ones to be used strategically throughout your content. Thanks to our SEO professionals and access to the latest tools, we can help you with keyword research.

Read more:  How Can an SEO Consultant Firm Help Grow Your Business?

Tips for 404 Error Page Optimisation

Optimising a 404 error page is about turning a negative experience to a positive one. It is like using this opportunity to strengthen the value proposition and keep visitors engaged in spite of the error. A good 404 page must have a similar design goal like your landing page and should aim at increasing conversation and reducing bounce rate. Take a look at the following tips that will help you to create an engaging 404 error page.

Apply some human touch

Putting a human touch on the page make visitors more forgiving towards the error. There is no better way than to distract the users by placing a picture (your or someone from the company) on the page along with your name and what designation you hold. This will keep the people distracted from the real problem. Research and add different levels of creativity into it with some quirky texts.

To Read more:  Tips for 404 Error Page Optimisation

Things to Do to Make Your Website Faster

Today, website visitors are not at all tolerant of slow-loading websites. Not just the visitors, even Google and other search engines hate slow websites. As a matter of fact, website speed is a ranking factor and if your website fails to load within 3 seconds, you are bound to lose visitors and potential customers. So, if you are struggling to keep the bounce rate low, NHANCE Digital’s best practices for increasing website speed might be of help. Take a look.

Reduce HTTP requests

One of the major factors determining the speed of your website is the number of HTTP requests that need to be sent before your website is loaded fully. Given the complicated layout of a majority of websites today, it is not uncommon to have a lot of images that have to load whenever someone accesses the website.

To Read more visit: Things to Do to Make Your Website Faster

What Can You Learn by Engaging Professional SEO Consultant Services?

Search engines like, Google continually employ an ever-changing set of algorithms and technical parameters when it comes to ranking companies in their search results. To dominate your niche, you need to stay up-to-date with the shifting scenario and also know for sure that your present tactics are working.

The easiest way to track, monitor and improve your SEO efforts is by hiring the services of professional SEO consultant in Leeds. Some of the services that a consultant offers are given below.

●     Website audit: An in-depth website audit allows the consultants to dig into your present state, identify the areas of concerns and offer recommendations for rectifying those issues.

●     Competitive research: Studying your online competitors is one of the best ways to learn about your market standing. A professional SEO consultant service provider will have all the tools and resources needed to carry out deep research. The professionals will provide information regarding your competitor’s keyword usage, websites, content and also their performance. They will even tell you how to make use of the information for the benefit of your business.

●     Technical SEO: Technical SEO is a vital part of today’s search engine optimisation. A consultant will delve deep to assess website speed, redirects, website design and template, mobile friendliness, website architecture, HTTPS, URL structure, structured data markup and such other elements. The professional will make sure that there are no technical issues. In case if there is something amiss, the expert will give you a full report, along with expert suggestions.

●    Local SEO: Local SEO is another important aspect of digital marketing, especially for small businesses who have physical stores. By availing SEO consultant services in Leeds, you will get to know the changes in local SEO, the current state of your efforts and the changes needed to dominate your niche.

●     Website design: If you have spent a lot of money designing a website, but you are not getting the desired results, an SEO consultant can help. The professional can point out the good and bad sides of your design. You may also get redesign recommendations to make your website more SEO-friendly.

SEO is not a quick fix solution, rather an ongoing process. Hiring an SEO consultant in Leeds will give you the opportunity to asses whether you are investing your marketing budget in the right place or there is room for improvement.

What are the Tasks of an Organic SEO Consultant in Birmingham?

A thriving online presence is key to your company’s success. In this realm, search engine optimisation or SEO is the most important marketing activity that you need to consider. SEO offers endless possibilities for Link Building, organic traffic growth and search engine ranking. However, a lot of businesses have trouble attaining objectives on their own. If you are facing the same issue, hiring the services of an organic SEO consultant to further your brand name in the online sphere will be your best solution.

Want to know what an SEO consultant actually does? Take a look below at some of the tasks handled by a professional consultant.

●     Keyword research and analysis: Understanding the phrases and words liked by your audience is the first step to optimising and creating website content. An SEO consultant performs analysis and prioritises the keywords that will make a huge difference to your overall SEO efforts. They even perform competitive analysis.

●     Website audit: A thorough audit of your website helps in determining the strengths and weaknesses of your existing SEO strategies. A consultant will assess, test and diagnose for issues relating to website visibility. You will be offered expert recommendations on the basis of the audit report.

●     Address technical issues: Keywords are definitely important, but that is not all. Overall website performance and function play an equally important role in SEO. When you avail SEO consultant services in Birmingham, the expert will help identify, as well as, address technical problems in your website that might be negatively impacting your website. Elements, such as page redirects, crawl errors, duplicate content, inaccurate website maps and inferior URL structure can all influence SEO.

●     Make up-to-date SEO recommendations: As you must already be aware of, the world of SEO is constantly changing. The only way to stay ahead of your competitors is to embrace and adapt as per the latest trends in SEO. With an experienced SEO consultant on your team, you will be able to be the first one to know the updates to be done. The professional will provide you with expert recommendations that will help you achieve measurable results.

The above-mentioned are only some of the tasks handled by an SEO consultant. If you want more information, get in touch with a Birmingham SEO agency. Discuss your specific business model, needs and objectives to get a tailored solution.

Why is it Important to Hire SEO Consultant Services?

Designing and developing a website is a significant investment. However, it is a complete waste if your website is not bringing you new customers and boosting your bottom line. In case you are not getting the expected ROI, it is probably time for you to hire SEO consultant services. The importance of working with an expert SEO consultant is given below.

# Stand Apart from Your Competition

The online landscape is quickly filling up and today, there are over 1 billion websites offering various products and services. Without implementing a powerful SEO strategy, you will not be able to gain an advantage over your competitors. An experienced SEO consultant will help you in improving your search rankings and getting improved traffic to your website through in-depth market research, analysis of the competition, SEO audit and so on. The consultant will provide you with recommendations, suggestions and strategies that will provide you with a competitive edge over the others.

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Why Should You Hire a Professional SEO Consultant?

For most small businesses, marketing budgets are tight. So, it is not surprising that they tend to wear multiple caps within the company and try to juggle it all. With time, business websites fail to acquire a top ranking position of the search engines and makes business owners wonder if there is a better way. Thankfully, there is. Avail professional SEO consultant services can be a valuable partnership, especially if you find the right agency. Read on to know some of the compelling reasons why you should hire a consultant. 

# Save Precious Time

 
Time is of the essence, especially if you are a small or medium-sized business owner. You need to free up additional time so that you can concentrate on your business’ core operations. By outsourcing the SEO consulting work, you can allow the top talents within your organisation to focus on things that they are skilled in. Hiring an SEO consultant is the best solution when you are thinking of growing your business.

# Prevent Costly Mistakes

 
Running SEO campaigns not only take time, but also money. The strategies that you invest in must be aligned to the specific needs and objectives of your business as otherwise, you are just wasting valuable financial resourcing. Moreover, SEO is not only about organic results. It is also about getting paid results if you want instant success and PPC campaigns can drain your capital if it is not planned and researched properly. By hiring SEO consultant services, you can leverage their experience and expertise to prevent making costly mistakes.

# Get Better Results

 
SEO agencies work with a team of trained and skilled experts. They also have all the resources needed to propel their clients’ websites to the top of the search engine results. To top it all, they have the experience and they constantly keep themselves updated of the latest algorithm and technological changes. So, you know you will get better results with them.
 

So, hire SEO consultant services and be able to beat your competitors. The professionals will provide you with tailored solutions.

A Brief Overview of How You Can Rank Your E-commerce Store in Search Engines

Of all the online marketing channels available at the disposal of new e-commerce stores, nothing leaves them scratching their heads like SEO or search engine optimisation. If you are going through a similar struggle, the below given tips will help get you started. 

# Keyword Research

 
The first step to any SEO strategy is keyword research as it helps to inform search engines and users what the pages mean. You need to determine the monthly search volume of the keywords to decide which ones to use for your web pages and content. Also, you need to map keywords to specific types of content, such as blog posts, product pages, homepage, categories and so on. Every single page on your website can rank for different keywords. You can have a few pages targeting searches for information whilst others may target keywords that indicate an intent to buy.

# Page Optimisations

1. Use only one H1 tag on your web pages, which will act as the main headline and must contain the main keyword for those pages.
2. The page titles must be below 60 characters.
3. Create interesting and compelling meta descriptions, and make sure to keep them under 155 characters
4. The copy written for meta descriptions and page titles must clearly describe what the page is all about and must include important keywords.
5. The page URL must have a keyword.
6. Include filenames and descriptive alt tags for the images used on your web pages as that will make sure that they appear in image results

# Link Building 

 
Search engines, especially Google make use of the quality, number and relevancy of links to a specific website or page as an important ranking factor. You can consider links as ‘citations’ that help to establish trust in search engines. Guest blogs, blog commenting and partnering with an influencer or blogger from your industry are some of the tactics that you can include in your link building strategy.

# Content

 
Having a basic content marketing tactic in place is essential. You can include a blog section in your website to help customers get a clear idea of the value that your product offers them. You can also create content based on the common questions asked by your customers. 

For a more in-depth understanding of SEO for e-commerce stores, seek providers of search engine optimisation services.

What Questions Should You Ask Yourself Before Looking for an SEO Company?

Digital marketing is a thriving field and the market is flooded with an uncountable number of SEO agencies. So, it is obvious to feel overwhelmed and confused when it comes to choosing the right agency for your business requirements and objectives. But, the search is usually harder because businesses are usually not aware of the results that they are looking for. Given below are some questions that you should ask yourself before you start searching for a professional SEO company.

# Are the SEO Goals Defined?

 
If you do not have clearly defined goals and objectives, you will never be satisfied with any SEO agency. Even if you are collaborating with a firm that has a strong portfolio, positive reviews and years of experience, they might still not be good for you as you are unaware of what you are seeking. So, sit with your team and decide what exactly does your business needs. You need to figure out the areas of your online presence that needs to be improved. Also, you have to decide your exact business objectives. Once you know what your needs and goals are, finding a professional SEO agency will become much easier.

# What is Your SEO Budget?

 
Before you waste a lot of effort in shortlisting companies whose services you cannot afford, it is better to plan out your budget. It is a good idea to ask about the price ranges and package deals ahead of time to see if the services are within your price range. Most SEO agencies will provide you with packages and good companies will offer to customise the package to meet your specific needs.

# Do You Only Need SEO or Additional Services?

 
There are full-service SEO agencies that offer much more than just SEO services and their services may cover website design and development, content writing, PPC, social media marketing and so on. You need to decide prior to your search whether you only need search engine optimisation services or it will be better to collaborate with a company that can provide you with additional services that might help in enhancing your website’s online presence.

Before searching for an SEO company, do not forget to carry out your own in-house research and planning. This will make sure that you quickly find an agency worth your time.

What are the Benefits of Hiring the Services of an Expert SEO Consultant?

Have you already invested in an SEO-friendly business website? In order to gain the attention of the Internet users, it is vital that your website features on top of the search engine results pages. However, if you are not getting enough return on investment as expected, you probably need to boost your SEO efforts. Hiring the best SEO consultant is the ideal way to assess your existing SEO strategy and create a brand new plan. If you are still contemplating, given below are some of the key benefits of working with an expert consultant. 

# Opportunity to Rise Above Competition

 
An SEO consultant conducts a thorough website and technical SEO audit to determine the weaknesses and strengths of your current SEO plan. The consultant will also run an in-depth competitor analysis to find out in what ways your strategy is lacking than that of your competition. Based on the result, you will be provided with professional recommendations, suggestions and keyword strategies that will give you a competitive edge over the rest in your industry.

# Be Able to Avoid Troublesome SEO Practices

 
Search engine optimisation comprises of white hat and black hat SEO strategies. A number of businesses employ black hat tactics as that help to fetch instant results. However, the results are temporary and once Google bots realise, the websites are severely penalised. They lose all of their rankings and have to start from the scratch again. With the support of an SEO consultant, you will be able to steer clear of the strategies that could get you into trouble with the search engines, especially Google.

# Stay On Top of Current Trends

 
The world of SEO is constantly transforming thanks to Google rolling out one algorithm change after another. By contacting a consultant, you will be made aware of the best practices and latest trends that you need to implement to get the desired results. As the consultants are a subject matter expert, they will answer all your questions regarding search engine optimisation.

So, are you not getting the number of visitors to your website that you had hoped for? Whether it is sparse visitors or dropping rankings, an SEO consultant can assist you to dominate the online landscape. Get in touch with a reliable and professional consultant today and discuss your specific SEO needs.

What are the Critical Components of a Successful SEO Strategy?

SEO or search engine optimisation is not optional and if you want your website to gain online visibility, you need to make sure it is optimised for the search engines. Google, Bing and Yahoo are the most popular search engines that Internet users rely on to get the information that they are looking for. If your website ranks higher on the SERPs, you will instantly catch the attention of your audience, boost website visitors and enhance sales. 

When crafting an SEO strategy, you need to include certain elements that make a huge difference. Take a look below for few of those elements.

# User-friendly website architecture

 
SEO experts recommend that you should view your website’s composition, such as architecture. Studies have shown that approximately 40% of visitors leave and move onto a competitor’s website if they fail to find the information that they are looking for in 3 seconds. So, you need to make sure that your website’s architecture is easy to understand and user-friendly.

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Questions to Ask Before Hiring a Professional SEO Agency

Asking the appropriate questions prior to hiring an SEO agency is critical for your website’s online success. If you are wondering what type of questions to ask, the following list will get you started.

# How Long Have They Been a Part of the Industry?

 
Knowing the number of years they have been working online will help you to understand their experience and background. This is important as hiring the wrong SEO professional can be catastrophic as it may damage your previously built reputation, rankings and Google trust.

# What Services Do They Provide?

 
SEO alone cannot help you in accomplishing much as search engine ranking algorithm also take into account social media presence, content and so on. 

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Things to Keep in Mind When Selecting an SEO Agency

The search engines like, Google, Yahoo and Bing are getting smarter with every passing day. So, you cannot acquire a top position in search engines simply by repeating the same keywords over and over throughout your web pages. Search engine optimisation has become a lot more than just keywords as search engines give importance to content, page load speed, overall user experience and so on. Partnering with SEO professionals who have years of expertise and knowledge will help you to maintain your dominant web presence and drive traffic to your website. 

Given below are things that you need to consider when choosing an SEO service provider from an overwhelming list of options.

# Your needs and the agency’s abilities

 
The first and foremost requirement is to carry out a thorough assessment of your business’ needs. After you have understood what you exactly need, find out if the agency is capable of meeting your requirements. Irrespective of whether your goal is to build a brand or attract website visitors, the agency must be adept at catering to specific needs. 

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Reasons Why Businesses Should Invest in Local SEO

When it is a matter of long-term business success, most small business owners have realised and agree that SEO or search engine optimisation is important. This is primarily because it is hard to find someone today who does not use Google to search for products or services with the intention of buying. So, it makes perfect sense for businesses to aim for acquiring the top position on Google’s search results. However, businesses are constantly overlooking local SEO and this has to change, especially for local businesses or brick-and-mortar stores with a limited and focused market.

Local SEO is Google’s way of showing search results on the basis of geographical area and here’s why businesses should invest in this strategy.
 

# A large number of consumers search businesses online

 
Local SEO can be thought of as a modern version of the Yellow Pages. Its basic aim is to help consumers instantly find a local business offering the products or services that they need. Since a majority of people turn to Google to search for a business in and around their locality, if you are not investing in local SEO, you are missing the opportunity of connecting with a large audience. Recently, a survey found that over 95% of people search online for local businesses. Therefore, it is important for you to make sure that your business is found easily when your customers are making a purchasing decision.

# Surge in the number of mobile users

 
SEO for local searches has become important than ever before because of the dramatic shift in desktop and laptop usage to mobile device usage. More and more people are utilising their mobile devices to look for businesses that they might want to visit whilst out. Since these consumers are likely seeking out options that are closest to their current location, websites optimised for local search will capture their attention.

# Inexpensive way of marketing

 
In most cases, small businesses fall out of the game because they do not have a huge marketing budget needed to compete with established companies. With local SEO, this scenario changes. This effective and powerful marketing tactic achieves great results without being expensive. Moreover, it significantly maximises your ROI. 

If you are struggling to find customers or failing to stay ahead of competitors, maybe it is time to include local SEO as a part of your marketing mix.

Why is SEO an Important Component of Your Website Strategy?

SEO (search engine optimisation) and website strategy go hand in hand. The primary reason why people consider investing in building a website is so that their targeted audience can search and find them when thinking of related products and services. But, everything is in vain if each webpage of the website is not optimised for search engines. In order for your site to rank higher than your competitors in SERPs, you need to include result-driven SEO tactics into your website strategy. If you need help building effective, ROI-focused SEO tactics, you can always turn to NHANCE Digital’s team of SEO experience.

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Digital Marketing Trends that Cannot Be Ignored Any Longer

Digital platforms are updating more rapidly than ever. The way consumers are digesting advertising is constantly on the rise and they are always looking forward to the next big thing. Currently, digital marketing trends are evolving into the high-tech era and business owners simply cannot miss using the latest technologies anymore. If you want your online business to be a success, you need to stay on top of the trends. 

So, keep reading to find out some of the digital marketing trends that are not just shaping this year, but will continue to play a critical role beyond 2018.

# AI or Artificial Intelligence

 
In all digital marketing processes today, AI plays a critical role. It can analyse search patterns and consumer behaviours, along with utilising data from blog posts and social media platforms in order to help businesses comprehend how customers and users find their products or services. In 2018 and beyond, you simply cannot have a result-driven online marketing strategy without AI.

# Personalisation

 
Personalisation or more specifically, personalised content has emerged as a vital aspect of Internet marketing. It helps to deliver an exclusive experience to online users as per their preferences and choices. As per industry surveys, a majority of online businesses are considering personalisation a much better tactic over one-size-fits-all marketing.
 

As consumer data like, consumer behaviour, purchase history and links clicked are easily available to businesses thanks to above-mentioned AI, customising content is easier than you think. In fact, if reports are to be believed, the open rates for emails containing personalised messages are about 20%.

# Micro-moments

 
On an average, a user spends approximately 4 hours every day on their smartphones. This startling detail is changing the way online businesses or brands are working towards capturing the attention of their audience. At present, micro-moments is being treated as a new consumer behaviour and digital marketers are expected to deliver clear and concise marketing message that will be of value and interest to the audience - but, within a span of only a few seconds. This makes delivering the right message in the right way extremely important and to ensure that you do not fail, you can engage professional digital marketing services.

Besides the aforementioned, voice search and chatbots are other trending digital marketing strategies that you must consider. Speak to a professional to know how best to implement the trends.

4 Amazing Advantages of SEO Consultant Services to boost your Business

When you are running an online business, the importance of SEO can’t be ruled out. A carefully crafted SEO strategy acts as a guarantee to ensure the top position in the search engine results. Therefore, to make your business visible and draw customers – SEO plays a crucial role.

However, there are many technical aspects of SEO, which is only known to the professionals. Hence, hiring SEO consultant services from an agency can help you in the long run. They know the art of using smart keywords which will easily connect the audiences to your business and offer you more visibility.

Below written are some of the important advantages of hiring SEO services:

 

Increased Traffic

A website placed in top position in the search engine drives more traffic to spread your business rapidly all over the world. Search engine optimisation creates effective and informative titles and Meta descriptions that certainly show up in the web results. The optimised descriptions and tags help in boosting the pay-per-click while promoting web traffic. An attractive looking website with relevant keywords can be achieved by the creative SEO service that can be obtained by hiring suitable SEO experts.

Creating Brand Awareness

If your websites show-up in the first page of the search engine – it means you’re effectively forming your brand and generating awareness amongst visitors. Once they become familiar with the websites, they try those to visit your website. Brand building means customers trust your business products and services. But, the smart keyword stuffing is to be credited for that, as it is a great initiative by the SEO service consultants in the aim of rapidly growing your business.

Swift Return on Investment (ROI)

To make your business financially strong, a healthy amount of ROI is rather important. The SEO agencies are always aware of the fluctuations in conversions, rankings and web traffic. This is one of the way, they will track your business, so that you get to know all about the search engine rankings and conversion rates.

Building Online Networks

Clever keyword placement can help to make your business globally visible and it impacts the social media presence of your business. The better the social media visibility – the better is its online popularity. Therefore, to ensure your business is gaining a solid position in the web world, SEO services are a must!