When it comes to backlinks, quality is considered to be far more important than quantity. However, too many websites fall for black hat or spammy link building strategies. But, how do SEO marketing companies in Edinburgh for example identify spammy links and what do they do to combat them? Keep reading to know the answer.
For those who are unaware of what spammy links mean, they are low quality backlinks. These links are pointed to your website from poor authority or spam websites. Such links can be identified by a sudden spike in traffic to your website, especially from countries outside of those which form your target audience. Spammy links typically take the following forms:
Link directories
There was a time when directories were a popular link building tactic. But, in the wake of the Penguin algorithm update, directories are used occasionally. However, submitting to any directory can result in doing more harm than good. It is crucial to avoid those link directories that allow you to add your website without making any editorial checks. If you gain links from such directories, it is recommended that you remove those links.
To Read more: Identifying and Combating Spammy Links
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