What is mobile-first design?

Seeking a Good SEO Company? Consider These Factors

Selecting an SEO agency to promote your business online is an investment. Therefore, you would want to conduct a thorough and diligent investigation before signing the dotted line.  It is not the kind of choice you can make hastily based on the first search result. Also, many SEO companies in Liverpool like NHANCE Digital are available, and the selection process might seem overwhelming. So, let us tell you a few factors you must consider to make things easier for you. 

1.      Does the company have the expertise and experience to produce the results you want?

The online marketing world continuously evolves, and search engines keep getting smarter. Only experienced agencies are capable of consistently changing and adapting to the times. Therefore, you must associate yourself with an SEO agency with the required experience and expertise. Even our agency has more than 10+ years of experience, and we are always finding ways to stay ahead of the curve. 

2.      Does the company have the required resources?

You need to partner with an agency that can provide you with a complete team. For example, you would not want to hire one company for local SEO and another to take care of your link building and blogging requirements. So, the company must work with writers, link buildings, SEO specialists, social media marketers, and so on. 

3.      Is the company transparent about failures and successes?

Partnering with a company that offer whatever information you need transparently is important. You would not want to collaborate with a company that refuses to tell you the SEO process and tactics. You should know that there are no shortcuts or secret recipes for search engine optimisation. So, the company must be upfront and honest about its successes and failures. 

4.      Does the company offer personalised solutions?

Business types and objectives differ. Therefore, you might not require all the services offered by the SEO company, which should reflect on your billing. However, it is always good to partner with an SEO agency that offers tailored solutions. Bespoke solutions mean the company has understood your goals and crafted a strategy that specifically works for you. 

If you are searching for SEO companies in Liverpool, reach out to NHANCE Digital. We are one of the leading providers of SEO services at competitive rates. Our solutions are customised to suit individual business requirements and you can count on us every step of the way.

Website Design Tips To Stay Relevant In 2022 & Beyond

An appealing and well-designed website is the primary line of defence for businesses. Therefore, it is crucial that you take care of what’s included in your website and work on its overall feel and look. Also, it would help if you remembered that a professional website is not only about aesthetics. It is about accurate planning and conceptualising. If you want your website to be future-proof, NHANCE Digital offers a few tips. We are a renowned web design company in the UK and helped create eye-catching, enticing websites for several clients. The following design tips should help you stay ahead of your competitors. 

 

 Focus on enhanced readability 

Readability must be on top of your list when designing a business website. Your target audience must comprehend the content, and it should be presented in an uncluttered, organised manner. So, you must avoid placing blocks of text on your website and utilise bullets and lists for improved readability. 

Include high-end pictures on your website 

Approximately 65% of people learn via visuals, and about 90% of the information consumed by people are transmitted through visuals to the brain. Therefore, the use of high-quality images is imperative when designing your business website. In addition, the pictures will help convey your message effectively. 

Furthermore, visuals will help your brand connect with the audience and portray credibility. 

Include keywords in website content 

Ensure your website is optimised for the search engines from the very start. You can invest in keyword research and use relevant phrases or words in the headlines, body content and wherever possible. 

Do not forget about the CTAs

Regardless of what industry you belong to, CTA is important, and you must not forget to include it on your website. A CTA tells website visitors the next steps they should take. But do not add CTAs on top of the web pages because not every website visitor is ready to take the next step without learning more about your business. Instead, the best place to put the CTA is at the bottom of the web page. 

Mobile-friendly design is the need of the hour 

Today, most people access the web via their smartphones. Therefore, your website must be mobile-friendly. Google also gives importance to mobile-friendly websites. You can reach out to us to check whether your website is mobile responsive. 

So, these design tips are some of the things you can include in your website design plan. Alternatively, you can contact a web design company in the UK like NHANCE Digital to find out how we can improve your website. 

 

How to choose a search engine marketing agency?

An effective and results-driven search engine marketing strategy can spell out massive gains for your business. But, if you are not sure that you can do it alone, you can reach out to search engine marketing agencies. However, selecting one agency amongst so many can be a challenging task. Here are a few tips to help you in your decision-making process.

Decide what you want before you look for an agency

Before you begin your search for a search engine marketing firm, it is important to decide what you want. Of course, an agency can help you dominate the online landscape, but for that, the agency has to know your specific goals, your business functions and so on. A professional agency can help you improve your business, but they will not be able to do their job if you are unclear about the outcome that you want. So, decide if you wish to invest in search engine marketing for getting more traffic, for ranking in the SERPs, for generating leads or to increase your revenue. 

Find out the tactics implemented by the agency

Typically, agencies offer two types of SEO services – black hat and white hat SEO services. Black hat SEO tactics are those strategies that are not recommended by Google. Also, these tactics are banned by the search giant, but they do help in getting quick results. On the other hand, white hat tactics are recommended by Google, but they take time. 

If an agency is unwilling to share the strategies that they implement, you need to look for another agency. SEO does not have any secrets and every agency has to employ the tactics that have been outlined by Google. So, make sure you know the strategies that the agency plans to implement before you partner with that agency. 

Ask if the agency offers personalised plans

If you get into the hassle of availing a ready-made SEO package, it might be that you are paying more for services that you do not need. Since every business is unique, their needs are also unique. You need to discuss the exact requirements of your business with the agency and find out if they will provide you with a tailor-made plan that takes into consideration your budget and goals. 

So, if you follow the above-mentioned tips, you should be able to easily make a decision regarding a search engine marketing agency.

Effective ways to get quality backlinks

Backlinks refer to incoming hyperlinks from different websites to your website. Top-quality backlinks are regarded as one of the top Google ranking factors. But, it is not enough to get as many backlinks as you can as Google lays more emphasis on backlinks that are of good quality. So, your focus should always be on acquiring quality backlinks. Below given are a few ways by which you can achieve quality backlinks. Alternatively, you can reach out to providers of professional SEO link building service. 

Craft valuable content that piques interest

Creating original and valuable content is one of the best ways to get high-quality backlinks. Good quality content will help you generate links organically from websites that are relevant to your niche. Also, such content will compel the readers to share it with others.

Read more: Effective ways to get quality backlinks

Things you should know about link building

Link building is one of the most important SEO strategies where webpages are made to link to each other by getting hyperlinks from relevant websites. It allows Internet users to easily navigate between various pages and find what they are searching for. Also, quality links help search engine crawlers to crawl a website and index them for ranking purposes. 

There are different ways to build links and some of them are discussed below.

- Crafting original and interesting content that will prompt other websites to link naturally
- Creating infographics
- Guest blogging

Read more: Things you should know about link building

 

 

 

How can digital marketing protect your business during a crisis?

Taking into account the present economic context caused by the Covid-19 pandemic, businesses in the UK and across the world have been seriously affected. Unfortunately, a lot of businesses that solely depended on traditional marketing tactics are starting to feel the pinch of the negative economic effects caused to the pandemic. Owing to the economic unbalance, small businesses and start-ups are most prone to danger. In such a situation, what businesses need to do is rethink their marketing and communication strategies, and seek the help of digital media marketing companies. Here are some of the ways by which an online marketing company can protect your business during this economic crisis. 

Transform your communication tactic

If you previously communicated with your audience through radio and TV ads, newsletters and pamphlets, you are probably at a loss right now since print media companies are not functioning thanks to the lockdown situation. What you can do as an alternative is to create an email marketing campaign with the help of a digital marketing company and stay in touch with your audience. 

Attract new clients/customers through online marketing

Under this lockdown situation, more and more people are surfing the Internet. In fact, they are constantly online and looking for things to learn or read. This is the best time to capitalise on the reach of digital marketing and make your business become a brand name in the online world. For this, you would need to invest in SEO and the implementation of the right strategies will make sure that your website appears on top of the SERPs. 

Be active on social media

During this time, it is crucial to let your audience know that your business is existing and you will be catering to the needs of your target market as soon as the lockdown is over. You need to be more active than ever. You can craft social media blogs that can be shared or infographics. Also, make sure to interact with your audience through comments and so on. 

At this point, digital marketing is the only way for businesses to survive and market themselves. You can speak to a digital marketing agency and see how best you can market your brand in the online landscape. Digital marketers are able to work from anywhere, and therefore, they are always available to serve your needs.