Elements that Your Small Business SEO Strategy Must Include

In Nhance Digital’s 10 years of experience in the field of digital marketing, we have come across small business owners who are utterly scared of SEO or search engine optimisation. Undoubtedly, SEO is a complex process and has different interconnected parts. So, we agree that business owners can feel a bit overwhelmed and confused as to which strategies to consider. To help you out, we have outlined below a few of the must-have elements of...

Latest Trends Influencing SEO in 2020

Each year fetches new SEO trends and standardizations that affect the business potential and rankings of several brands in Birmingham and nearby areas. The emergence of new techniques and tools and the changes in search engine algorithms influence how SEO evolves. To get an upper hand in the rankings, businesses have to keep an eye on the newest trends. Include voice search on websites This year is going to witness a rising preference...

Benefits of Paid Ads for Small Businesses

If you want relevant traffic back to your small business website from the search engines, paid search ads can come to your help. Read on to satisfy your curiosity on the benefits of paid ads in the United Kingdom. Generate more qualified leads PPC assists small businesses to get more relevant leads to their website. These types of ads make it easy for you to strategically target the consumers who may be interested in your...

Build High-quality Backlinks When No One Knows You

Have you just started your business and want to opt for back linking to drive traffic to your website? If your answer is yes, turn to the following tips for high-quality link building. Make the most of public relations Building public relations is the fastest way to build backlinks. As a first step, establish yourself as an industry expert by commenting and posting on related matters on social media sites. Keepyour language interesting...

How to Select the Right SEO Marketing Company?

Choosing an SEO agency is a difficult task. It is not easy to find an agency that you can trust with something as valuable as the online presence of your brand or business. Go through the below given tips to know the things to look out for when you are searching for SEO marketing companies in Edinburgh. Check the knowledge of the company and its processes Before making any decision, it is crucial to check the knowledge and...

Ways to Optimise Your Content for Maximum Traffic

If you want to drive organic traffic to your articles or blogs, you need to implement results-driven search engine optimisation techniques. As you know, SEO has become trickier, more time-consuming and technical than before thanks to the ever-changing algorithms. However, it is not entirely impossible to make your content rank high in the SERPs if you employ the right SEO tactics. Take a look below at some of the most effective optimisation...

Effective Link Building Strategies that Work in 2020

When it comes to link building, there are endless opportunities for your websites to get quality links and dominate the online landscape. However, not all the opportunities matter. Below given are a few of the link building tactics that are important and work in 2020. Take a look. Link roundups Link roundups refer to curated blog updates that link to their favoured content during a certain period of time. It is your job to find...

Effective Tactics to Include in Your eCommerce SEO Plan

Most eCommerce store owners have little or no consideration for search engine optimisation tactics, even though SEO has the highest ROI compared to other eCommerce marketing campaign. Online shop owners heavily rely on paid ads or social media, which is great, but requires a lot of money and effort. On the other hand, SEO demands a lot of effort upfront, but once your online shop ranks, you will be making sales on autopilot without any recurring...

Here’s How Meta Descriptions Influence SEO Results

Meta description tags are important in SEO, but not in the way that you might think. Previously, meta keywords and meta descriptions used to carry direct and huge algorithmic weight in search engine rankings. As such, they started being used as tools for spamming. This resulted in Google devaluing these tags as direct ranking signals, but their use in the descriptions as short snippets continued. We, at NHANCE Digital, often come across...

Canonical Tags and How to Use Them

Canonical tags often stir up anxiety and confusion amongst non-technical webmasters and website owners. There is a lot of apprehension around the use of these tags. At NHANCE Digital, we have realised that a lot of people steer clear of these tags for fear of messing up the existing link systems. We want to help you understand the true benefits of canonical tags and how you can use them. Let us start by telling you what are canonical tags....

Know about the SEO Trends that are Dominating 2020

Each new year brings with it new technologies, strategies and techniques when it comes to search engine optimisation. In 2020, you cannot continue to rely on the SEO tactics that you implemented in 2019. If you want to stay ahead of your competitors in Birmingham or anywhere in the UK, you have to consider adopting the latest strategies that will give you an edge over the others. Take a look below at the SEO trends that are dominating...

Link Building Strategies that Should Be a Part of Your SEO

Link building campaigns are one of the most effective and successful ways to drive traffic to your website. This will enhance the ranking of your website on the SERPs. However, there are SEO practitioners who have abused this opportunity and engaged in fraudulent link building tactics, which harm rankings. Take a look below at some of the link building techniques that should be a part of your SEO strategy. Guest blogging Guest...

What are the Essential Search Engine Ranking Factors?

Search engine optimisation’s tactics and rules keep changing every year. Even though the fundamental aspects of SEO remain the same, you will find significant changes that cannot be ignored. If you want your website to rank higher in the SERPs, you have to pay attention to the below given search engine ranking factors. Backlinks Backlinks continue to remain one of the most crucial ranking factors. Backlinks give search...

How Blogging Helps in Website Performance?

Without a doubt, anyone can say that blogging is a crucial ranking factor. It not only helps in better performance of a website but also helps the audience to stay longer. Take a look below and know what more blogging can do. It keeps your website updated If you have not refurbished your website for years, start with the content. An old website loses its visitors because the information it is providing is outdated or lack the...

Advanced SEO Trends for 2020

With the start of New Year, you should focus on the success of your website. The old tactics are no longer used, it is time to pay attention to some advanced methods to obtain more and more leads to your website. So, what should you do? Read on. Give importance to mobile-first ranking Now, everyone is aware of Google’s new update about mobile-first indexing. The number of mobiles and tablets users are increasing. Hence, business...

Factors that Affect SEO Pricing

Maximum entrepreneurs want to get featured on the first page of Google and for this, they need the help of SEO providers. As SEO has become one of the crucial components to optimise your business website, it is a good idea if you understand how the cost is determined. Number of pages A website contains different sections like, Home, About us, Blogs, Contacts and more. The professionals charge you as per your business requirements....

Must-have Features of a Web Page

Want to upgrade the web pages of your website? Do not know what to include and what not to? Read on to know about the basic aspects that must be included in a webpage to draw more attention of your audiences. Proper usage of keywords Forget that your website will be successful if there is no good usage of keywords. Using the right key phrases is an important element if you want Google to recognise your business. Keywords...

Factors to Consider Before Choosing SEO Packages

The biggest challenge that you are going to face whilst choosing an SEO provider is the packages they deliver. The best package must be affordable and should positively affect the digital presence of the firm. Some of the factors which you must keep in your mind are listed below: Make sure that the SEO provider understands your business and the audience Before selecting a provider, ask the experts to suggest keywords which...

Simple Ways to Improve Search Engine Rankings of Your Website

Not getting enough leads? It is time that you boost the rankings of your keywords because this will not only help your business to thrive but also fetch new leads. To know what you must do, read on. Link building should be your priority Links are vital in improving rankings on Google, Yahoo and Bing. You must attract links from trustworthy and genuine sites and this can be only when you expand your outreach. Try connecting...