How to choose a search engine marketing agency?

An effective and results-driven search engine marketing strategy can spell out massive gains for your business. But, if you are not sure that you can do it alone, you can reach out to search engine marketing agencies. However, selecting one agency amongst so many can be a challenging task. Here are a few tips to help you in your decision-making process.

Decide what you want before you look for an agency

Before you begin your search for a search engine marketing firm, it is important to decide what you want. Of course, an agency can help you dominate the online landscape, but for that, the agency has to know your specific goals, your business functions and so on. A professional agency can help you improve your business, but they will not be able to do their job if you are unclear about the outcome that you want. So, decide if you wish to invest in search engine marketing for getting more traffic, for ranking in the SERPs, for generating leads or to increase your revenue. 

Find out the tactics implemented by the agency

Typically, agencies offer two types of SEO services – black hat and white hat SEO services. Black hat SEO tactics are those strategies that are not recommended by Google. Also, these tactics are banned by the search giant, but they do help in getting quick results. On the other hand, white hat tactics are recommended by Google, but they take time. 

If an agency is unwilling to share the strategies that they implement, you need to look for another agency. SEO does not have any secrets and every agency has to employ the tactics that have been outlined by Google. So, make sure you know the strategies that the agency plans to implement before you partner with that agency. 

Ask if the agency offers personalised plans

If you get into the hassle of availing a ready-made SEO package, it might be that you are paying more for services that you do not need. Since every business is unique, their needs are also unique. You need to discuss the exact requirements of your business with the agency and find out if they will provide you with a tailor-made plan that takes into consideration your budget and goals. 

So, if you follow the above-mentioned tips, you should be able to easily make a decision regarding a search engine marketing agency.

Effective ways to get quality backlinks

Backlinks refer to incoming hyperlinks from different websites to your website. Top-quality backlinks are regarded as one of the top Google ranking factors. But, it is not enough to get as many backlinks as you can as Google lays more emphasis on backlinks that are of good quality. So, your focus should always be on acquiring quality backlinks. Below given are a few ways by which you can achieve quality backlinks. Alternatively, you can reach out to providers of professional SEO link building service. 

Craft valuable content that piques interest

Creating original and valuable content is one of the best ways to get high-quality backlinks. Good quality content will help you generate links organically from websites that are relevant to your niche. Also, such content will compel the readers to share it with others.

Read more: Effective ways to get quality backlinks

Things you should know about link building

Link building is one of the most important SEO strategies where webpages are made to link to each other by getting hyperlinks from relevant websites. It allows Internet users to easily navigate between various pages and find what they are searching for. Also, quality links help search engine crawlers to crawl a website and index them for ranking purposes. 

There are different ways to build links and some of them are discussed below.

- Crafting original and interesting content that will prompt other websites to link naturally
- Creating infographics
- Guest blogging

Read more: Things you should know about link building

 

 

 

How can digital marketing protect your business during a crisis?

Taking into account the present economic context caused by the Covid-19 pandemic, businesses in the UK and across the world have been seriously affected. Unfortunately, a lot of businesses that solely depended on traditional marketing tactics are starting to feel the pinch of the negative economic effects caused to the pandemic. Owing to the economic unbalance, small businesses and start-ups are most prone to danger. In such a situation, what businesses need to do is rethink their marketing and communication strategies, and seek the help of digital media marketing companies. Here are some of the ways by which an online marketing company can protect your business during this economic crisis. 

Transform your communication tactic

If you previously communicated with your audience through radio and TV ads, newsletters and pamphlets, you are probably at a loss right now since print media companies are not functioning thanks to the lockdown situation. What you can do as an alternative is to create an email marketing campaign with the help of a digital marketing company and stay in touch with your audience. 

Attract new clients/customers through online marketing

Under this lockdown situation, more and more people are surfing the Internet. In fact, they are constantly online and looking for things to learn or read. This is the best time to capitalise on the reach of digital marketing and make your business become a brand name in the online world. For this, you would need to invest in SEO and the implementation of the right strategies will make sure that your website appears on top of the SERPs. 

Be active on social media

During this time, it is crucial to let your audience know that your business is existing and you will be catering to the needs of your target market as soon as the lockdown is over. You need to be more active than ever. You can craft social media blogs that can be shared or infographics. Also, make sure to interact with your audience through comments and so on. 

At this point, digital marketing is the only way for businesses to survive and market themselves. You can speak to a digital marketing agency and see how best you can market your brand in the online landscape. Digital marketers are able to work from anywhere, and therefore, they are always available to serve your needs.

Basic link building techniques for you to implement

Link building is not very easy, which is why a lot of people struggle to build a good link profile for their website. But, it is not entirely impossible. There are a few basic link building tactics that NHANCE Digital implements to help clients get their desired results. Read on to find out those tactics.

Guest blogging

Guest blogging is a very popular and one of the oldest link building strategies. For this strategy to work, it is important to write a blog post or article for another website. The website that you are writing for must be in your niche and have high domain authority. Also, the blog post or article should be unique, original and informative. It should also adhere to the rules set by the website where you are going to publish it. You can link your website to the post by mentioning your brand name or placing a link in the author bio or somewhere in the post. It is that simple. But, if you do not have good content writing experience, our expert writers will be willing to help.

Read more: Basic link building techniques for you to implement

Common SEO services for all types of business

Hiring the services of SEO Marketing Companies Sheffield will help your business rank in Google. But, how would you know the company you have chosen is providing you with the right services? Keep reading to know the most common types of SEO services that any good SEO agency will provide you to help your business thrive in the web space.

Keyword research

Keyword research is the most crucial element of an SEO project. Before a plan to boost a website’s Google ranking and drive traffic is put together, it is vital to know the targeted keywords. In general, each webpage should target certain unique keywords, which cover the important aspects of your business.

When it comes to picking the right keywords, SEO firms take into consideration user intent since the customer is always right. Also, they check the competitiveness of the keyword and conduct a thorough analysis before coming up with the final list of keywords.

Content creation

Once the keyword list has been finalised, the next step is to make use of those keywords to create unique, interesting and compelling website content, articles and blog posts that promote a brand or its products and services. When creating content, SEO professionals make sure to optimise every part of the content, from the header to meta descriptions. Keywords are also included in the title, subheads and meta descriptions. However, keyword stuffing is strictly against the rules of Google and if your firm is using that tactic, you need to look for another SEO agency to represent your website.

Link building

The importance of link building continues to grow as search engines get evolved with time. Today, not just getting backlinks is crucial, but you also need to focus on internal linking. Customers want information fast and they do not wish to waste their time having to explore your entire website to find what they are looking for. This is where internal linking helps. 

You can use links to link the pages within your website to make it easier for your customers. Also, it is crucial to build a good link profile and receive backlinks from websites that have high domain authority and is relevant to your niche. Backlinks enhance the credibility of a website, but the emphasis is more on quality than the quantity of backlinks.

So, make sure your SEO firm offers these services.

Know the different types of SEO services

SEO is a process of optimising or improving a website so that it can be easily found online. The process mainly focuses on enhancing the rankings of a website on popular search engines like, Yahoo, Google and Bing. The higher a website appears in the SERPs, the greater is the likelihood of people visiting the website. When a website receives a lot of traffic, the chances of getting more business increases.

If you have a business website and on the lookout for professional SEO services, it is crucial to gain an understanding of the different types of services available. Take a look below....

Read more: Know the different types of SEO services

Gain the most engagement using these link building techniques

If you want to increase your website’s rankings and visibility, link building is extremely important. Keep reading to know some of the practical link building techniques that you can implement.

Internal links

Internal links are those links that connect one page with another within a website. This is one of the most ignored tactics, but a highly important one as it helps you dig deeper into your website. For internal links, you need to look for relevant keyword phrases on any of your webpages and link it to your homepage or an inner page with more information. This will make sure that your visitors stay longer and further explores your website.

Local business citations

Do you have a local business? If so, you can benefit from local business citations. You can get a lot of traffic and links from the local searches that users perform routinely to find businesses that are near them. With local business citations, you can boost your position in the local search results. For local citations to work in your favour, you must keep the NAP of your business updated. If you can manage to get links from Yellow Pages, Yelp and such other online directories, you can build credibility for your business.

Build links from trusted websites

The internet is filled with spam websites and Google has committed itself to weeding them out. They make sure to only show trusted websites in the SERPs. So, if you want to establish your authority in the search engines, you need to get links from websites already trusted by Google. The websites need to have high domain authority and should be relevant to your brand or niche. When you get links from such websites, it tells Google that you are an authority on that particular subject and that immediately raises your credibility.

Guest blogging

By writing quality guest blogs and posting it on high authority websites, you can get quality links to your website and be able to drive traffic. But, for good results, you have to craft original guest blogs that contain a lot of information and is written interestingly. You can include a link to your website in the author bio section.

So, take note of the aforementioned link building tactics if you want your business to grow in the online world. You can also leverage link building service.