Actionable Local SEO 2019 Tips to Outsmart Competition

Are you a local business who want to get noticed in search engines and get more customers? You need to invest in local SEO and being experts in that field, NHANCE Digital’s team of dynamic SEO professionals can help. We have over 10 years’ experience in crafting bespoke local SEO campaigns for our clients in the UK and across North America and Europe.

If you are a newbie, the following tips from our experienced professionals might help you get started on your local SEO plan.

# Google My Business optimisation

Google My Business or GMB is one of the most important elements of local search optimization. By claiming your free listing on GMB, you will be able to enhance your search visibility. You have to remember that Google local listings operate on distance, relevance and prominence. To claim your listing, you have to begin by optimising every segment of your local listing; verifying your phone number, address and email; updating your NAP; including your website URL to monitor real-time traffic and so on. You can contact our team to help you through the GMB optimisation steps.

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Website Design 2019: Design Trends You Should Consider for Better UX

The digital landscape is constantly changing and that is the reason why website design trends come and go. What worked for you the last year or even the last month will not necessarily work today. Being a website design agency, we, at NHANCE Digital, constantly keep ourselves updated and accustomed to the transforming design landscape to help our clients get the desired results. After closely following the trends, our designers have deduced that 2019 is the year of user experience or UX. To ensure that your users have the best possible experience, you need to consider the following adjustments.

# Mobile-first Website

Great website design has become synonymous with responsive design thanks to Google’s mobile-first indexing. Not only was mobile-first websites a priority in 2018, they still are in 2019 and even more so because over 50% of all searches are done on mobile devices today. Moreover, due to the mobile-first initiative, Google’s bots make use of the mobile version to crawl, index and even rank websites. If your focus has only been on the desktop version, our website design team can fix that for you. We are experienced in responsive website design and will help you in designing a website that adapts easily to all screen sizes. This way you will have only one website to worry about when the next wave of design trends come in.

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Find Out Why Outsourcing SEO Needs to Agencies is the Best Decision

SEO is extremely demanding and time-consuming. If you want your website to maintain a top ranking position, you have to continually invest both money and time into ensuring that your strategies are always updated to meet the latest industry trends. In case you lack the expertise and skill needed to run successful SEO campaigns, turn to NHANCE Digital. We are a digital marketing company with over 10 years’ experience and work with qualified search engine optimisers. Leveraging our knowledge for the advancement of your business is one of the many benefits of outsourcing your SEO needs to us. Take a look below for more.

# Ample Free Time and Resources to Grow Your Business

By letting us handle your SEO needs, you are actually freeing up your time and resources to expand your business exponentially. You can concentrate on driving sales and reaching out to new customers or clients. Not having to worry about rankings, changing SEO trends and latest online technologies will leave you with a lot of energy and also free staff to help you grow your operations.

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Businesses Cannot Do Away with SEO – Here’s Why

Today, SEO or search engine optimisation has become a ubiquitous term. In fact, a majority of businesses in London cannot even think of putting together a marketing plan without SEO. But, the problem is that most businesses or brands are simply investing in SEO because it is the trend. We, at NHANCE Digital, serve clients across the UK, North America and Europe, and have come across clients asking us ‘Why SEO’. So, our dynamic team of professionals decided to put together the real value that SEO offers, which makes it so important. Take a look below.

Organic Search is the Primary Source of Website Traffic

Organic search is an integral part of a business’s website performance, along with a crucial component of the buyer funnel. This is what eventually compels users to complete an engagement or conversion. So, your website or brand simply have to be highly visible on search engines results pages, or else you will not get enough website traffic.

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A Beginner’s Guide to Search Engine Optimisation

Search engine optimisation (SEO) is a practice of increasing visibility in non-paid (organic) search engine results pages (SERPs). It includes the creative and technical factors needed to improve rankings, acquire traffic, and build awareness in search engines. In simple terms, SEO is a method of ensuring that your website is organised and optimised in a way that is understood by search engines.

If you have started a business in Leeds, your website is going to need optimisation. SEO is not only about improving your website for the search engines but also for the visitors. In order to understand why you should avail SEO optimization services in Leeds, have a look below.

Why Does Your Website Need SEO?

Most of the traffic a website acquires is driven by the biggest search engines. Social media can generate visits to your pages, but it is not the core navigation method for the majority of Internet users. Search engines provide you with traffic/people looking for the services or products you offer. If a search engine fails to find your website, you will miss out on beneficial openings to drive visitors to your pages.

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How can Internet Marketing Help Your Business?

Customers rely on the Internet when making the decision to purchase a product. With the utilisation of frequent and inexpensive personalised communication, Internet marketing can help you develop relationships with clients and prospects all over London. You require online marketing for your business in the present world. If you are unsure whether you need Internet marketing services in London or not, these crucial benefits can give you a clear idea:

1.         It is Affordable

Physical product marketing using a retail outlet is costlier than using the Internet for marketing. The costs incurred in rental and property maintenance are things you do not have to worry about in Internet marketing. Additionally, you will not have to fill your windows and shelves with stock, as a result of which, you do not need to order stock anticipating demand. You can order stock in accordance with demand and reduce your inventory cost.

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Key Benefits of SEO for Your Small Business

Search engine optimisation helps a small business owner with a user-friendly, robust and fast website that ranks higher in search engine results. This helps in drawing potential customers to a website and increases the rate of conversion. SEO also aids in building a business’ brand awareness as search engine users trust websites that appear on the search engine results pages’ (SERPs) first page. If you own a small business, you need to utilise small business SEO in Leeds to gain new customers, create a strong Internet presence and get a competitive edge over other businesses.

Here are the key benefits of small business SEO:

User-Friendly Website

Search engine optimisation helps in creating a smoother and faster website for increased user experience. Well-organised, neat and simple websites captivate the attention of casual visitors for long, increasing page views and decreasing bounce rate. SEO experts will deliver high-quality content that makes a visitor happy. Google considers user experience over everything else. If the visitors of your website are happy, the search engine will consider it to be valid and relevant.

Increased Conversion

Optimised websites offer faster load times, are easy to navigate, and displays properly in all kinds of devices. Small business SEO in Leeds will provide you with a website that is easy to browse and read, which in turn will grab and hold the attention of your visitors; significantly increasing their chances of turning into loyal subscribers, customers, and returning visitors.

Create Brand Awareness

Another benefit of acquiring better rankings on search engines is establishing brand awareness. The websites and pages that are shown on the SERPs’ first page are noticed by potential customers as compared to the ones that follow on the next pages. Either locally or nationally, a small business needs to invest in search engine optimisation and start attaining top rankings.

These are only a few of the important benefits that you can attain by availing small business SEO in Leeds. By having your website optimised, you are not only improving it but your business as a whole.