Mobile UX and Speed are Key for SEO Success

Many webmasters have come to understand the importance of link building and content marketing as part of their SEO strategy. However, at NHANCE Digital, we believe that it is also crucial to think of SEO’s technical side. Since the world of SEO is ever-changing and evolving, the only way to achieving the desired results is by getting the basic technical aspects right. Amongst all the other technical elements of SEO, two of the key aspects are mobile user experience and speed. These two stand out as modern Internet users are always on their mobile devices and they lack patience.

Increase the speed of your website

In the business world, time is money. Also, users do not have the patience to wait around for a website to load. At the most, they give a website 3 seconds. If the website fails to load within that time, users simply move on to some other website offering similar products or services. So, if your website has been showing a high bounce rate, it is probably because your website is too heavy and taking a lot of time to load. As Google considers page load speed as an important ranking factor, it is not something that you can ignore.

To Read more:  Mobile UX and Speed are Key for SEO Success

Top Tips for Hiring a Professional SEO Company

When it comes to availing professional SEO services in Sheffield, it can be an overwhelming decision because there are so many agencies to choose from. To make things easier for you, below given are a few helpful tips.

Ensure they have experience

You would want to be sure that the company you are planning to partner with has got relevant years of experience. Preferably, you would want to look for agencies that have had prior experience in your niche or brings to the table a varied portfolio of successful case studies. Do not hesitate to ask for their list of past clients to get an idea.

To Read more:  Top Tips for Hiring a Professional SEO Company

Getting Started with SEO for a New Website

SEO is the next step after you have designed and launched a new company website. If your website is not optimised for the search engines, your target audience will not be able to find you. More than 80% of Internet users rely on search engines like, Google to find information, providers of products or services and so on. Keep reading to get an idea of how to get started with SEO for your new website.

Content and on-page SEO

The content present in the webpages is one of the most important aspects of SEO. Ensure that it is unique, original and informative. Also, it should include relevant keywords that will allow Internet users to find your website quickly.

Once you have crafted the right content, move on to on-page SEO. This is where you will be optimising the meta descriptions, title tags, meta keywords, URL and so on. Also, you need to focus on internal linking and adding alt text to the pictures. If you get stuck, you can avail affordable SEO services in Edinburgh.

Creation and submission of XML sitemap

Once you have fixed the on-page SEO issues, it is time to move on to the creation and submission of XML sitemap for your company website. This sitemap is going to contain the URLs that are present in the different pages of your website. You have to be very careful to make sure that the sitemap does not have any errors, and Google’s bots find it easy to crawl and index.

Off-page optimisation

Off-page optimisation mainly refers to getting high-quality backlinks for your website. It is crucial to build links from websites that are relevant and have a high domain authority. Google lays emphasis on quality than quantity when it comes to backlinks. For more off-page optimisation techniques, leverage the expertise of professionals offering affordable SEO services in Edinburgh.

So, these are a few SEO basics to get you started. For more information, talk to a professional provider of affordable SEO services in Edinburgh. Professionals will provide you with personalised solutions.

What Should a Good SEO Package Have?

As an owner of a business, your main objective is to ensure that you get maximum ROI from the online marketing campaign that you are investing in. This is more true when it comes to SEO or search engine optimisation. For this to happen, you have to be sure that you are getting the services that you actually need to achieve the objectives and needs of your business. Typically, bespoke SEO packages in Manchester is considered to be the best. However, if you are an amateur in this field, below given are some of the basic services that your package should have.

Local SEO

If you operate your business locally or have a physical store, the implementation of local SEO is crucial. Your SEO package must include local SEO tactics like, Google My Business page creation, listing on local online directories and so on. The content written on your website and blog section must be relevant to the local audience. Even keyword research has to be based on the needs of the local market and customer behaviour.

Content marketing

Internet users are constantly on the lookout for information. This is why content is considered to be the most important part of SEO. Well-written, informative content helps to drive traffic to a company website. If your website gets a lot of visitors, it will increase the chances of sales, and eventually, boost your bottom line. So, content marketing is usually a part of SEO packages in Manchester.

Keyword tracking and website reporting

Keyword tracking and website reporting is a key service that should be in your SEO package as it gives an insight into a website’s performance. This will allow you to keep track of the changes implemented by the SEO firm and monitor the progress of the employed strategies. Basically, this will help you to track your ROI.

These are a few basic things that SEO packages in Manchester should have. As for the other services, you can talk to a professional and create a personalised package as per your individualised needs.

Deadly SEO Mistakes to Avoid in 2020

SEO is crucial when it comes to growing your business or brand in 2020. Without optimising your website for the search engines, you cannot hope to connect with your target audience. Over 80% of all consumers rely on search engines when it comes to searching for a particular brand or service provider. So, you would want your website to come up on the first page of the search result. This is only possible if you avoid the following SEO mistakes in 2020.

 

Unknown search intent

Whilst you can invest in hiring professional writers who will craft helpful content for your website, if the content is not targeted properly, it will all be done in vain. It is important that you find out the intent of your potential customers before crafting website content. The content should be on things that your target audience is interested in knowing.

To Read more: Deadly SEO Mistakes to Avoid in 2020

Mistakes to Avoid in Your Business Website to Boost SEO

Has it been months since you launched your website? Are you not getting the results that you had hoped for? If so, it is probably because your business website has one or all of the following mistakes. You need to fix these issues so that your website is able to perform to its optimal potential and bring you the revenue that you hoped it would.

A website that has a poor loading time

It is going to be 2020 in a couple of days and you still cannot have a website that does not load in under 3 seconds. A website with a poor loading time means that visitors are abandoning your website with no intention of returning. You can carry out a thorough audit by hiring the services of an SEO expert in Sheffield.

Absence of a clear call to action

You can have the most aesthetically pleasing website design, but without a clear and concise call to action, your visitors will not know what to do. You need to encourage them to take some kind of action when they visit your website. This action might be purchasing your product, availing your service, signing up for weekly newsletters and so on. Without a proper call to actions, your visitors will simply be lost and not know what to do next.

Not giving importance to mobile users

If you still do not have a responsive website, you are already very late. Google has already stated that it would give more importance to websites that are mobile-friendly and mobile searches have already surpassed desktop searches. So, you need to make your website responsive so that it can load fast and properly across all screen sizes. As handling a desktop-only website and mobile-only website would be difficult, you need to focus on responsive design. This way your website will adjust itself to any device that it is being viewed on.

Poor keyword research

Keyword research is the backbone of SEO. You cannot randomly use keywords as per your whim. You need to conduct proper keyword research including competitive analysis. Then, you have to decide on a list of relevant keywords based on your research. These keywords will help search engine crawlers to understand what your webpages are about and index them.

So, make sure that you are not committing the above-mentioned mistakes.

Improve Your Local SEO Using These Tips

Connecting and interacting with the local audience is important for businesses, especially those who have a physical store. You can boost the visibility of your business in the online marketplace and amongst your local customers by implementing the right local SEO strategies. Below given are a few tactics for local SEO in Glasgow that you can consider.

Ask reviews from the locals

If your business is listed on the online local directories and you have a social media page for your business, you need to get reviews from your local customers. Positive reviews can help to strengthen your reputation and it can show up alongside your business name or website in search results. Potential customers near the geographic location that you are targeting will value the opinions of others regarding your business.

 

Get listed on local directories and GMB

One of the best ways to boost your business in the online landscape is by getting your website listed in GMB and local online directories. When your business website is listed, you can be sure of your name coming up on relevant searches. But, you have to make sure that your GMB profile is completed and updated. You need to hire a professional service to ensure that your profile is always up-to-date and offers potential customers with the latest information.

Make sure if NAP is the same everywhere

A lot of businesses make the mistake of not being consistent with the NAP. If the name of your business, business address or phone number is not the same everywhere that your business is listed, it will create doubts in the mind of your target audience. Also, you would not want your audience to call you and not be able to reach you. This will affect your business negatively and push your customers to your competitors. So, whether your website is listed on the online directories, GMB or you have created a social media account for your business, you have to always check and make sure that the NAP is correct.

These are a few of the tactics that will keep your business in the good books of your target audience. Local customers trust reviews given by actual people who have used the services or products. For more such actionable strategies, you need to speak to a local SEO professional in Glasgow and find the right solution for your business.

What are the Critical Aspects of an SEO Strategy?

Internet users are heavily dependent on search engines, especially Google to find out about new products or services. Also, users rely on search engines to help them make sense of the search results. It is a common trait amongst Internet users to trust the brand or visit the website that appears on the first page of SERPs. But, how exactly does Google or other search engines determine which website answers the query of the users best? To help you understand this, Nhance Digital’s team of SEO professionals have listed below three aspects that play a critical role in SEO – relevance, authority and trust. Continue reading to find out how each of these aspects helps in shaping an effective and powerful SEO strategy.

Website content

If you want to appear relevant to search engines, you need to craft website content that helps the search engine bots and users understand your business model, products or services. Search engine bots are going to thoroughly analyse the content found on each page of your website and determine if it is helpful to Internet users. When the bots are able to understand the content found on your website, they will index your webpages and make sure that they are found easily.

To Read more:  What are the Critical Aspects of an SEO Strategy?

Master Local SEO Strategy with These Effective tactics

If you have a physical store and wish to connect with your local audience, you need NHANCE Digital’s local SEO services in Sheffield. Thanks to our dynamic and experienced team of local SEO experts, you can enhance your online visibility and come up on local searches. Some of the tactics that we implement for our clients are briefly explained below.

Consistent NAP

The first and foremost step to ranking higher in local searches is to ensure that your business information is consistent throughout the digital platforms. Consumers do not like to associate with businesses that have inconsistent information on the Internet. So, it is crucial to ensure that the name of your business, address and phone number are the same wherever your business appears on the Internet.

To Read more:  Master Local SEO Strategy with These Effective tactics

Website Design Predictions for 2020

It is that time of the year again when you have to start thinking of refreshing your business website according to the new design trends. But, there is no need to panic because NHANCE Digital’s web site design services in Liverpool can be availed at an affordable price.

If you want to know the website design trends for 2020, take a look below.

Bold typography

Bold typography or oversized lettering is becoming more and more popular as website owners try to simplify the designs as much as possible. The use of huge typography has several benefits like, drawing instant attention to your business objective or brand name. Also, visitors are much more likely to remember what was written in bold.

To Read more: Website Design Predictions for 2020

Brilliant Ways to Build Links

Google continually updates and adjusts its algorithms so that webmasters are unable to manipulate the search results. Unless you are keeping up with the changes, you will end up generating backlinks in ways that will make the search giant penalise your website. You need to focus on building a natural backlink profile so that your website is protected from being tagged as spam by Google. Some of the techniques that you can use to build links are given below.

Link reclamation

Link reclamation refers to maximising the search ranking and online visibility of your website. It can be divided into three categories:

- Requesting a link for brand mentions that are unlinked

- Fixing broken links to your website

- Finding out the uncredited use of your materials that are copyrighted, such as videos, pictures and so on, and asking for accreditation

To Read more:  Brilliant Ways to Build Links

What are the On-page SEO Factors that Improve Ranking?

Getting the on-page SEO factors to work in your favour to get your website climb up the rankings in the SERPs is not that difficult. In fact, Google’s algorithms are specifically designed to think like your target audience and the search giant will reward you if your website is user-friendly and offers a great user experience. Below given are some of the on-page factors that can help you improve your website ranking in the search results.

Content

You have to craft website content that your potential customers want to read. This means that your content has to be well-written, informative and original. It has to offer some value to the readers. Letting your customers know what they need will not just boost your rankings, but also improve your relationship with your audience. If your content is badly written or poorly formatted, your website will not get any visitors.

Optimisation of content

It is important to optimise your website content for the search engines. For that, you need to research and find the right keywords. Once you have found the keywords, you need to put them in strategic places like, titles and headings, and make use of plenty of variations throughout the content. The keywords will help the search engine crawlers to understand your content and accordingly index it so that it appears on the search results for specific search queries.

Inner linking and navigation

Visitors must not find it difficult to navigate your website. When they come to your website, there should be links connecting one page to the other. Visitors must be able to easily find what they are looking for. This will make sure that they keep coming back and encourage others to do the same.

 

Image optimisation

Your website has to be load faster and your potential customers must be able to view everything on it in less than 3 seconds. One of the reasons why your website is slow is probably because of the images. You can reduce the size of the images by optimising them. You can also add alt text to the pictures so that search engine crawlers know exactly what the picture means. You can even include keywords in the image description.

So, these are a few of the on-page factors that you can work on with the help of an SEO company in Bradford.

How to Optimise Content for Google’s Featured Snippets?

Google’s featured snippets have been trending since 2014, and yet it seems that business owners are not taking advantage of them. The fact that the search giant aims to offer a fantastic user experience by showing Internet users the best and most relevant search results is reason enough to consider ranking for position 0. The best part about featured snippets is that it has nothing to do with your website’s ranking position on the SERPs. Even if you rank on the 2nd or even 5th position, you still have as much chance to be on the featured snippets as your competitors. If you want to jump ahead, follow the simple optimisation tips given below.

Conduct keyword research for question-type queries

When it comes to creating a successful piece of content, keyword research is regarded as an indispensable tool. This is particularly critical if you want your content to rank for a featured snippet. Ensure that your content answers the most commonly asked questions by your target audience. There are various keyword research tools available in the market to help you with this. If you do not have access to those tools, you can avail professional SEO services in Liverpool.

Write content using the inverted pyramid style

The inverse or inverted pyramid style of writing is a concept in journalism. It refers to the structure of the content. You should start off by providing the answer to the most important question or giving information about the most awaited part before proceeding with supporting details. This is a smart technique that is known to grasp the attention of the audience and can grant you a place in Google’s featured snippets.

Lay emphasis on the format of the content

If you want to be on the featured snippet, your content cannot be a big block of words. You need to break up your content and write it in small paragraphs. You can also make use of subheads, bullets and numbers. Featured snippets are shown as a small summary of an entire content or listings, depending on the search query and most relevant search result.

So, remember the above-mentioned tips when writing website content with the intention of ranking in position 0. As your content is shown in featured snippet, it will come with a link to your website. This will help you gain more visibility and visitors.

Know the Crucial Local Ranking Factors

Local SEO is an aspect of SEO that a number of businesses overlook. This is one of the reasons why brick-and-mortar stores are losing out on capturing the market as they do not focus on local SEO. If you have a physical store and not doing anything to boost your local SEO efforts, it means that your potential customers will be unable to find you. Below given are a few of the important ranking factors of local SEO.

Google My Business signals

Google My Business signals is one of the most important ranking factors. So, you need to make sure that your GMB listing is complete. You must make sure to choose the right category, insert relevant keywords and make your website crawlable and functional. Also, the address and phone number of your business should be correct and consistent. Your potential customers will be disappointed if they call a number that is unavailable.

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How Can You Build a Robust SEO Foundation?

If you have a company website and want your business to grow in the digital world, you must have heard of SEO. Search engine optimisation or SEO helps websites rank in the SERPs, drives website traffic and ultimately, enhances conversion rate. But, with the world of SEO changing at such a rapid pace, business owners often find themselves lost when it comes to where to start. Continue reading to get an idea.

Navigation and structure

Make sure that the navigation of your website is clear and users will not have to waste time trying to find the information that they need. It should not take more than two or three clicks for users to get to the desired page. Your website should have clear pages and sub-pages. They should be properly optimised for the search engines.

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On-page SEO Factors - A Brief List

On-page SEO is complicated, especially since there are so many optimisable factors on each page. It can be difficult to know where to focus your efforts. This is why the SEO professionals of a reputed searchengine optimisation firm in Sheffield has listed out the SEO factors that you should concentrate on.

Meta tags

When it comes to on-page SEO, meta tags are an extremely important element. They are used in myriad ways to let the crawlers, as well as, the readers know what accessing the website means. The tags that you have to optimise include title tags, heading tags, meta description and so on. All of these must be written in a manner that not only appeals to the search engines, but also to the readers.

Crawler accessibility

Making sure that the search engines are able to navigate your website properly is important to the success of your on-page SEO. in case the crawlers are not able to find your page, there is no chance of your efforts resulting to anything. When it comes to making your website more accessible to the search engine crawlers, you have to focus on the following:

l  Sitemap of your website

l  Usage of appropriate redirects

Create original content

Your website content must be original and free of plagiarism. You should never use duplicate content as that will create competition for your website content when it comes to ranking in the SERPs. Also, users would not appreciate duplicate content. You need to give them fresh, relevant and interesting content that can offer value to the users. Also, you need to keep your website updated with new content.

Responsive design

Mobile web traffic has been increasing exponentially. It has already surpassed desktop web traffic and continues to show an upward trajectory. Since more and more people are using smartphones and other mobile devices to surf the Internet, it is crucial that your website has a responsive design. Your website should seamlessly and quickly load across different mobile devices and adjust itself to varied screen sizes. Also, having one responsive website will help you save a lot of time and money on website maintenance.

So, these are a few of the on-page SEO elements that you should focus on to achieve success. For more information, you can contact a search engine optimisation agency in Sheffield and let the professionals take care of your on-page SEO needs.

Effective Local SEO Tips for Small Business Owners

Dou have a local business and want more customers? If so, it is important that you implement results-driven local SEO tactics. Local SEO will give your business more exposure, enhance your ranking, attract more customers and drive traffic to your website. Below given are a few local SEO tips to help you get started.

Make use of Google My Business

It is important for your business name to pop up in Google searches because that is where your potential customers are looking for you. One of the easiest ways to be found in local searches is having a listing on Google My Business. If you do not know how to get your business listed on GMB, you can seek help from an online advertising agency in Manchester. The professionals will fill out all the information and complete the verification process by Google. They will make sure that your listing is visible to your target audience.

Read More Original Content at  Effective Local SEO Tips for Small Business Owners

eCommerce SEO Mistakes that You Should Avoid

So, you have successfully designed and launched your eCommerce website, and it looks fantastic. The only thing left for you now is to start driving visitors and making sales. This will only be possible when you have an effective SEO strategy in place as without SEO, your website will not be visible in the popular search engines like, Google.

Unfortunately, when it comes to SEO, a lot of eCommerce business owners tend to make mistakes. Such mistakes can have a negative impact on the overall bottom line of your online business. An eCommerce SEO specialist in Liverpool has outlined below some of the mistakes that you must avoid.

Poor keyword research

Most business and online retailers focus on using keywords that are related to their products. They do not invest any time and resources to conduct proper keyword research to find out what their target audience is actually seeking. If you want to attract your potential customers and be ranked by Google, you need to invest in proper keyword research. Also, the keywords should be analysed against the competition.

Read More Original Content at eCommerce SEO Mistakes that You Should Avoid

Helpful SEO Guideline for Beginners

The world of SEO is both ever-evolving and complex. This is one of the biggest reasons why a lot of information for SERPs is either irrelevant or out-of-date. For a beginner, it can be extremely overwhelming to decide which tactics to implement and which ones to keep for later. Even though you have to keep updating your strategies as per the latest trends, getting success will not be possible without a strong base. Below given is an overview of the SEO basics that you need to apply as a beginner.

Research and use relevant keywords

Keyword research is a very important part of SEO. You need to find relevant keywords or phrases for your business by which your potential customers will be able to find you. When researching keywords, you need to analyse it against your competitors. Also, make sure that the keywords you use are matching with the intent of your target audience. You can make use of a combination of free and paid tools to carry out keyword research. In case you do not have the right resources, seek help from an SEO marketing expert in Bradford.

Optimise the meta title and descriptions

After you have created a list of keywords to be used, the next thing you need to do is optimise your meta descriptions and titles. This is an element of SEO that is not displayed on the webpages, but found on the control panel of your website. These titles and descriptions are shown to the users when they are looking for products or services offered by you. Make sure to come up with catchy titles and easy-to-understand descriptions so that users are tempted to click and visit your website.

Optimise the content on the page

Along with optimising your meta titles and descriptions, you have to optimise the content on your page. Use the keywords that you have found after research and include them into the page headings, subheadings, body content and also the images. The next step would be to create website content that not only informs, but also engages your target audience. The ultimate aim is to drive traffic to your website and convert visitors into actual customers.

Employ the above-mentioned basic SEO tactics and see a marked improvement in your traffic and rankings. For more information or assistance, you can join hands with an expert SEO professional in Bradford.

SEO Trends to Keep in Mind for 2020 and Beyond

As online competition heightens and new websites are constantly being launched, it is time for you to rethink your SEO strategy. Your business website must meet the high standards of requirements set by Google and other search engines. For this, you need to know the SEO trends that are on the horizon and NHANCE Digital’s SEO experts have compiled some of them for you. Take a look below for SEO trends 2020.

Google’s featured snippets

In recent years, Google has evolved to provide better search experience for the users and the most notable change is featured snippet. Featured snippets appear above the organic search results and it is usually known as position ‘0’. You can take advantage of this to drive more clicks to your business website by providing answers to the most commonly asked questions. Featured snippets are analysed and boosted to the top as per their quality. So, if you want more clicks, you need to craft content according to the requirements of featured snippets.

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Onpage SEO – Think Beyond Content

Over the years, SEO ranking factors and guidelines have changed hugely. Today, you cannot expect to see results by simply optimising the landing page, heading tags and meta data of your website. There is a pressing need to provide insightful and relevant information about your products or services to your target audience. For this, it is crucial to have a deep understanding of how a search engine functions and perceives information.

Even though content is not the only need for on-page SEO, NHANCE Digital’s team of SEO professionals in Manchester are certain that content continues to be the most crucial element of a landing page for the search engines. If your goal is to make your website rank higher in the SERPs, your website must show authority, expertise and trust in your niche.

 

Read More Original Content at SEO services company in Manchester

Stay Ahead of the Competition with an SEO Agency

When it comes to promoting your business online, the implementation of the right marketing techniques plays a crucial role. As a leading provider of affordable SEO services in Liverpool, we can assume the responsibility of marketing your products or services in the online landscape so that you can rest in harmony. Regardless of whether you are a new business or have been around for quite some time, our SEO services can guarantee significant results. Below given are some of the reasons why you should join hands with us.

We only employ white hat SEO strategies

Unlike other SEO agencies in Liverpool, NHANCE Digital does not advocate black hat SEO strategies. Our team of SEO professionals always ensure to craft tactics that are compliant with the rules and regulations of Google. This ensures that your website never gets banned or termed ‘spam’ by Google.

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How to Optimise Your Website for 2020?

2019 has been a year of many innovations and technological improvements, and in a few months, it will all change again as you enter 2020. Speaking of changes, you need to adopt the latest SEO trends and optimise your website accordingly. Some of the techniques that you can consider for London website optimization in Edinburgh are as follows.

Loading speed of your webpages

One of Google’s top-ranking factors is the page load speed. It is crucial that your webpages load within 3 seconds as Internet users do not have the patience to wait longer. Also, a slow loading website negatively impacts user experience, which leads to affecting the ranking of the website. Moreover, slow speed means that the crawler will take much longer to crawl the page and negatively impact indexing. So, you have to make sure that your website loads faster so that you are able to attract and retain visitors.

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Simple, Yet Deadly SEO Mistakes to Avoid

As a small or medium business owner, you need to acknowledge the complexity of the marketplace that you are a part of. Indeed, starting and sustaining a business today is tougher than it seems, especially because everyone wants a piece of the online real estate. In your quest for acquiring the top ranking position, it is possible that you would end up making a few simple SEO mistakes along the way. Some of the mistakes that you can avoid are given below.

Wrong use of keywords

As per a professional online marketing agency in Manchester, keywords are always going to be a crucial aspect of SEO. Google’s crawlers are able to easily analyse and understand the content of a website thanks to the presence of relevant keywords.

Failure to use proper keywords results in websites ranking for different key phrases or keywords that do not fetch any profitable results. This mainly happens when businesses skip the keyword research process.

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What is the Significance of Your Website Structure for SEO?

SEO and the design of your website are closely linked, and the better the design of your website, the better it is for your SEO efforts. The overall structure of a company website is crucial to the success of an SEO strategy. Providers of Internet marketing services in Sheffield briefly outlines below the importance of the website structure for SEO.

A good website structure is a guide

A good website structure is important for search engines, especially Google. The structure helps search engines in easily locating the appropriate and relevant content. This also makes it convenient for any search engine to display it, list it and rank it at the top of the SERPs. When the search engine bots crawl a website, a good structure makes sure that the bots are able to figure out what the website is about.

It enhances the user experience for rankings

If you ask any of the providers of Internet marketing services in Sheffield, they will tell you that good user experience is one of the most important ranking factors of Google. You can ensure that your target audience is having a great experience visiting your website by maintaining a good website structure. Internet users, as well as, search engine bots prefer websites that are easy to navigate, displays important information and easy to use. This will ensure that your website ranks well.

Website structure focuses on the content

A good website structure is vital for Google and other popular search engines as without that a search engine will be unable to differentiate between the website and the content. Without a proper structure, a website will simply be a page of information that users will struggle to decipher. You need to have a well-prepared sitemap that informs the search engines of all the important content in the website that deserves attention.

These are only a few of the reasons why website structure is crucial. Hire Internet marketing services in Sheffield to get an in-depth knowledge of how the structure of your website impacts SEO. 

Develop Backlinks for Your Website by Following These Practices

Developing backlinks for your website requires a lot of hard work, effort, dedication and patience. Previously, it was possible to insert links to your website from anywhere online. But, today, Google has made certain changes to its regulations to ensure that websites develop only quality backlinks. The focus is more on quality than on quantity, and if you acquire backlinks through black hat strategies, the search giant will not hesitate to penalise your website. So, some of the good practices that you can consider for developing backlinks are given below.

Write shareable content

Creating interesting, easy to read and shareable content gives any website the chance to show their expertise in their niche. It gives them a chance to link their website with various webpages. The content can be a well-crafted blog post or it can be an infographic. As long as the content is original and worth sharing across different platforms, you will get high-quality backlinks. This will also help to drive traffic to your business website.

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Why Should You Make Your Website HTTPS?

When it is about your business website, security plays a key role in its overall success. Recent studies have revealed that approximately 80% of consumers would not make any kind of purchase if their data is at risk due to unsecured connection. Also, more than 75% of consumers would not browse websites that are unsecured. So, if you still have not made your website HTTPS, you are probably losing a lot of potential customers.

Below given are some more reasons as to why you should immediately make your business website HTTPS.

Improved security

The primary reason is to make your website more secured so that your visitors can enjoy a better user experience. According to statistics, cyber-attack takes place every thirty-nine seconds and most of the attacks are targeted towards small businesses. Even Google has made certain changes to its ranking algorithm to provide better user experience and if your website is not HTTPS, Google sends out a warning to visitors. So, make your website HTTPS and protect the confidential information of your website visitors.

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