How Can You Build a Robust SEO Foundation?

If you have a company website and want your business to grow in the digital world, you must have heard of SEO. Search engine optimisation or SEO helps websites rank in the SERPs, drives website traffic and ultimately, enhances conversion rate. But, with the world of SEO changing at such a rapid pace, business owners often find themselves lost when it comes to where to start. Continue reading to get an idea.

Navigation and structure

Make sure that the navigation of your website is clear and users will not have to waste time trying to find the information that they need. It should not take more than two or three clicks for users to get to the desired page. Your website should have clear pages and sub-pages. They should be properly optimised for the search engines.

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