Improving Web Page Speed in 2019

The ideal page load speed is 3 seconds and anything beyond that results in a higher bounce rate. Unfortunately, even in 2019, most websites are nowhere near that benchmark. If your website is that category, you seriously have to fix that or risk losing potential customers.

But, how can you improve your web page load speed? Here’s how.

Minimise HTTP requests

Typically, the load time of a web page is spent downloading different parts of the page, such as stylesheets, scripts and images. For each of these elements, an HTTP request is made. So, the more components within your page, the longer will it take for the page to load.

The first step to reducing HTTP requests is to find out how many requests your website currently makes. You can use that as a benchmark. Then, you have to reduce that number in order to speed up your website. For an in-depth explanation of the technicalities involved in minimising HTTP requests, you can avail professional Birmingham affordable SEO services.

Combine and Minify Files

Once you know how many requests your website makes, you can work towards reducing that number. The ideal place to get started is with your CSS, HTML and JavaScript files. These files are extremely crucial as they determine the appearance of your website. They even add to the number of requests that your website makes every time someone visits. You can combine and minify the files to reduce the requests, as well as, remove unnecessary whitespace, formatting and code.

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