What Should Your 2018 SEO Marketing Strategy Include?

In digital marketing, few techniques are as competitive as search engine optimisation (SEO). Marked by a series of algorithm updates, new tactics and new technologies to gain real estate at the top of SERPs, SEO is constantly evolving. Businesses, big or small, need to continuously adapt in order to stay relevant and secure their digital futures. Read on to know what aspects must be included in your SEO marketing plan for 2018.   ...

What are the Common Services You Can Expect from a Digital Marketing Firm?

Today, businesses sell more products online. More and more businesses are transitioning to the online landscape, making the role of digital marketing agencies critical. If you are new to the world of online business and do not have an idea about the basic services offered by Internet marketing agencies, keep reading.    # Website Design & Development  A professional website is a must if you want to achieve...

Website Design Tips for Small Business Owners

A professionally designed website is a must for every business. However, getting started can feel like a draconian task. To ease the website design process, given below are helpful tips. These tips will help your small business website generate the impact that you desire.  # Simple, Clutter-free Design  The website design for your small business must be free of clutter, simple and yet attractive. Viewers tend to feel overwhelmed...

Why is SEO an Important Component of Your Website Strategy?

SEO (search engine optimisation) and website strategy go hand in hand. The primary reason why people consider investing in building a website is so that their targeted audience can search and find them when thinking of related products and services. But, everything is in vain if each webpage of the website is not optimised for search engines. In order for your site to rank higher than your competitors in SERPs, you need to include...

Social Media: Top Trends That You Must Consider In 2018

 So, you have an active social media presence like many of your competitors? That is great news, but did you know that things are changing fast in the world of social media? In 2017 alone, there were some major changes: Twitter increased its 140-character limit Instagram stories successfully hijacked the user base of Snapchat Facebook finally laid down the fake news law Needless to say, last year has been nothing short of a social...

Lucrative SEM Strategies in Today’s E-commerce Environment

 Online sales continue to grow in number, but new e-commerce business owners are struggling to catch sizeable online customer base. As such, search engines prove to be a good survival tool for upcoming e-businesses looking for ways to stay in the radar of online shoppers. At NHANCE Digital, we believe that the only way to better your chances of success is to ensure that your website is optimised to make the most of both natural...

Website Optimisation Tactics for Search, Performance and Conversions

Internet marketers and webmasters use the term website optimisation to refer to the modification of a website. Changes are made to enhance the website’s visibility on search engines, the usability of the site by prospects/customers and the ability of the website to convert visitors into actual customers. In the context of website optimisation, there are 3 main areas - search engines, speed & performance and conversions. Keep reading to...

What Services Should Your Digital Marketing Agency Offer?

Digital marketing is an ever-changing, complex landscape and choosing an agency to promote your brand can seem overwhelming. This is especially the case if you are unaware of the services to expect from a digital marketing agency. So, keep reading to know the services that an online marketing company must provide.   # SEO or Search Engine Optimisation  Assuming that you already have a website, you need to optimise...

Tips for Selecting the Appropriate Website Design Agency

Today, more and more businesses are becoming digital. This is driving the growth of web design agencies, making it an extremely challenging task to choose the right one. However, this is one decision that you must not make lightly as your online success depends on it. Read on for helpful tips in identifying the perfect web design company.  # Customer-first Approach It is your business and nobody would understand it better than...

How Can an Online Marketing Agency Help Grow Your Business?

The competition is tough and it is getting even harder to attract new customers more than ever before. However, as you already know, you cannot grow your business without marketing. Conventional marketing methods, such as newspaper ads or billboards are very expensive and there is no way to measure their effectiveness. This is why more and more businesses are leaning on digital marketing tactics to drive traffic and convince visitors to become...

What to Know Before Partnering with a Creative Digital Agency?

Digital agencies are so many in number that it is not that difficult to find one to handle your digital marketing requirements. However, finding a creative digital agency is challenging. Such agencies are aware of the tactics that will give your business massive exposure on the Internet, as well as, social media. In addition to that, they are also responsible for coming up with the foundational strategy before publishing anything on the web.  The...

Responsive Website Design Tips for a Mobile-first Approach

In 2017, 52% of the total Internet traffic was from mobile devices and it is growing exponentially. Over a third of the global human population are smartphone users today and the number is only expected to increase. Realising the importance of mobile devices, Google recently rolled out its mobile-first index. So, businesses no longer have a choice, but to transition into the era of mobile-first website design.    If your...

Contemporary SEO Tactics to Improve Your Rankings

The rules of search engine optimization or SEO has changed over the years and the search ranking algorithms are increasingly becoming more sophisticated and smarter. In order to improve your website’s ranking today, you need to have a well-crafted SEO strategy in place. Keep reading to know about some of the tried-and-tested SEO tactics used by the best SEO agency that you can implement for better rankings.  # Guest Blogging  ...

What are the Benefits of Digital Marketing Over Traditional Marketing?

Marketing is one of the integral activities that every business has to partake in. Without marketing, businesses cannot hope to survive. Unlike traditional marketing, digital marketing is carried out with the use of electronic media. It is basically Internet-based and today, a lot of companies have shifted over to online marketing on realising the lucrative advantages that come by leveraging online media. Take a look at some of the...

Ecommerce Web Design: Here are the Top Trends to Implement in 2018

Ecommerce is increasingly fulfilling assorted roles in the online selling world. The sector has really come a long way since a startup, Amazon started selling books, via the Internet. Now, the sector encompasses a wide range of services and all kinds of physical products that can be imagined - from land to clothes and even automobile – can be purchased from across the world. At first, ecommerce transactions were primarily conducted from desktops...

Web Design: Top Trends Defining 2018

2018 is proving to be a year full of rich experiences thanks to the rise of technologies like, machine learning, virtual reality and voice user interfaces. In order to make way for these immersive technologies, websites are showcasing simple, clean designs. If you are thinking of building or redesigning your designer websites, here are some trends to consider.  # Flat Design  For better mobile performances, web designers...

Is Your SEO Strategy Prepared for Voice Search? Find Out!

SEO or search engine optimisation best practices are transforming thanks to voice search. The popular digital assistants like, Alexa, Siri, Google Home and Cortana are changing the game forever. As these technologies are advancing, they are completely modifying the way the world searches and making the accuracy of voice search results reach near-human levels of comprehension.   The reason for the quick adoption of technologies...

SEO: The Biggest Opportunity for Establishing Brands Online

SEO or search engine optimisation is a process that helps to make websites visible, as well as, interpretable to search engines. It consists of numerous actions, strategies and best practices that have the sole objective of improving a website’s position on search engine results pages. There are 2 main types of SEO techniques: Off-page SEO means any activity done on other sites that might influence the ranking On-page SEO means activities...

Why Must You Consider Optimising Your Website?

Businesses interested in growing their brand and reaching out to their target audience need a professionally designed website. However, building a website is not enough. The website must be optimised for the search engines so that the Internet users are able to find it. A well-optimised website is one that can be found easily on popular search engines like, Google, Yahoo and Bing. Such websites make use of the right keywords to attract more...

4 Top Qualities to Consider in Your Web Design Service Provider

With the rapid improvement of technology, most of the companies are now enlisting under the web market to sell their products and services. Hence, if you have planned to launch a new business, then you must concentrate on its marketing strategies. The first and foremost thing that you should do is – building a responsive website. There are loads of web designers available who promise to provide the best services. But, only a few can come...

4 Ways to Implement Social Media Services to Boost Online Business

Social media sites are a substantial part of every online marketing strategy. It is the latest element for marketers who wish to increase their sales and optimise online presence. The online networking sites are quickly becoming a significant part of successful internet marketing strategies. There are several benefits of using social media to help your business grow.  Social media marketing is one of the key features that make...

Key Factors to Consider While Choosing the Best Link Building Company

Every company wishes to boost up the web presence of their website amongst the potential audiences. It helps them to reach their success within a short timeframe. However, if you are counting your name in the same list, then it is time to get associated with the one of the best link building SEO companies that will offer you to achieve excellent brand promotion. Today, a large number of business houses rely on the website development....

SEO Basics: Things You Should Know

The world of SEO or search engine optimisation often feels intimidating to beginners because there are simply too many things to learn. Even professional optimisers who have been part of the industry for more than a decade are constantly learning new things thanks to Google’s updates. However, if you are aware of the basic components, you would not feel too overwhelmed.  So, take a look below at some of the core fundamentals of SEO....

Digital Marketing Trends that You Need to Try Right Away

The digital landscape provides great opportunities for both small and large businesses. It witnesses the entry of new businesses every day. Whilst some of them attain huge success, others fizzle out. If you do not want your brand to be lost in the crowd, you need to keep developing and updating your digital marketing strategies as per the latest trends and technologies.  To get started, take a look below at some of the most popular...

Why Should You Use a Responsive Website Design Now

The stratospheric rise in the popularity and use of mobile devices indicate that you will be doing yourself a disservice if your website is not designed to adjust and respond to mobile and other devices. One of the easiest ways to do this would be to make use of a responsive website design, which will allow your website to seamlessly adapt to the size of any screen like, a desktop, a tablet or phone, it is being viewed on. If you need reasons...