Are you launching a new website in the UK or thinking of refreshing the existing one? It is crucial that you ensure an appealing and contemporary look for your website. As web design styles, trends and technologies rapidly change, you need to always stay one step ahead to have a competitive edge. Undoubtedly, all websites are created for varying purposes and so, designs are bound to differ. However, there are certain common features or elements without which a website will fail to make an impression and attract traffic. Here, given below are some of the web design elements for you to consider.
Responsive and Impactful Images
When you are designing or redesigning a website, visual impact is one of the integral aspects to keep in mind. The success of your online business depends on the effect that your website produces on the visitors. The use of striking images is a great way to attract the attention of your target audience and encourage them to scroll further. Make sure to insert images that are of the highest quality and sizeable so that they are hard to miss. Additionally, the images must be responsive and capable of adjusting to different types of screen size.
Attractive Typography
Typography is another element that reinforces visual impact on your visitors. First, fonts help to direct visitors’ attention to a specific text. Second, they emphasise the overall design of your website. When it comes to web design in the UK, there are a large number of contemporary fonts available. Choose fonts carefully and ensure that it is in sync with the overall design of your website.
Videos
Videos are becoming more popular than ever as a part of a website. You can make use of videos to deliver information regarding your company, products, services or any offer. You will be saving a lot of space on your web page as describing a product or service is much easier in a view than through texts. Furthermore, Internet users are more interested in watching an interesting video than reading lines of text.
Call to action buttons and social media integration are other integral features of a web design that you cannot ignore. If you want more information or ideas on how you can improve your website, speak to experts at a professional web design agency.
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