The goal of SEO or search engine optimisation is to not just allow the search engine spiders to easily find your website, but also rank the pages in order of relevance so that it appears at the top of the SERPs. You must remember that the optimisation process is not a one-time process, but it required tuning, maintenance and continuous testing. When you are optimising your website, below given are some of the things that you need to check.
Content Quality
Do you publish useful and helpful articles and blogs on a regular basis? Is your content written only for the search engines or for actual human beings? If you are not doing either of the two, it is high time that you start. Latest research suggests that the content found on your website should not only be optimised for the search engines, but also for the users. Also, your website should contain relevant and useful content that will attract the attention of the users and make them stay longer. So, start making an effort to produce quality content. Simply inserting keywords will not help you.
Website Speed
How quickly your website loads is becoming a key differentiator for search engines. If your web pages take more than 3 seconds to load, you can expect a high bounce rate. After all, users do not have the patience to wait around and they will simply jump to your competitors’ website. Website speed is an important consideration when you are optimising your website.
User Experience
By providing the best possible user experience, you can gain a number of SEO benefits including better visibility, more traffic and a higher rate of conversion. In order to make your website user-friendly, you need to ensure that it can be easily navigated. Also, your website must appear easily when users are searching for your products or services. Fill up your web pages with relevant content and internal linking so that your visitors will be tempted to explore further.
Cross-device compatibility
Google has already rolled out its mobile-first index. According to that, the search engine is going to give more preference to websites that have cross-device compatibility. So, if your website and content are not optimised for any screen size and device, there is a chance that you will fall behind your competitors. You need to have a responsive website.
For more information on London website optimisation, speak to a professional company.
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