Ways to Reduce Your Website’s Bounce Rate

Are you struggling to improve email signups, enhance search traffic to your website, get more leads and more clients? It is possible that your website’s bounce rate is too high. To put it simply, people visiting the landing page of your website are bouncing off even before you have had the chance to convert them. You would not want a high bounce rate as that kills conversion. You can have more landing pages in order to decrease the bounce rate. But, that is just too basic. Below given are some more effective ways by which you can control and decrease the bounce rate of your website.

Use Videos and High-quality Images

To reduce the bounce rate of your website, you can add attractive videos and images to your website. Usually, users do not have the time to read website content, and therefore, you need to attract their attention with pictures and videos.

Improve Your Website’s Speed

Website speed is critical in decreasing the bounce rate. In fact, research suggests that over 50% of visitors leave a page if it takes more than 3 seconds to load. So, for every extra second that your web pages take to load, the probability of visitors bouncing increases dramatically. So, do not make the mistake of making your visitors wait, especially if they are visiting you, via their smartphones.

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