Basics of SEO-friendly Website Design and Development

Search engines are quite restricted in how they crawl the website and understand the content. A website does not always look the same to you as it looks to a search engine. We, at NHANCE Digital, believe that it is important to structure a website in a way that makes it easier for both human visitors and search engines. When our designers build a website, below given are some of the basics that we focus on.

Indexable Web Page Content

We always make sure that content is in HTML text format as that guarantees better performance in search engine listings. Flash files, Java applets, images and such other non-text content are usually devalued or ignored by search engine crawlers. So, by placing the text in HTML format, we make sure that the phrases and words displayed on the website are easily visible to the search engines and visitors. Nowadays, we also optimise images and non-text content so that they also come up in online searches.

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