Website optimisation is an integral part of web development and maintenance. However, webmasters often overlook it and lose out on the opportunity to increase traffic and readership. If you have never done any optimisation to your website and curious as to how it can speed up your website, take a look at the tips below.
Select a decent web host
Even though your web hosting account does not have any direct relationship with the optimisations performed on your website, but choosing the correct web hosting account makes a difference. Hosting account is the very foundation of your website where its server stability, security accessibility (FTP, cPanel and SSH), customer support and prices play crucial roles. Therefore, it is recommended that you select a decent web host.
Compression with GZip
In the online world, content travels from the server side to the client side and vice versa when an HTTP request is made. By compressing the content before sending, you will be significantly reducing the time needed to process each request.
Decrease redirects
Often, webmasters do URL redirects. This is sometimes done in order to point users from an old page to a new one, or just to guide the users towards the right page. But, each redirect creates an additional HTTP request and round-trip-time. So, the more redirection that your website has, the more time will the users take to reach their destination page.
Optimise images
The presence of high-quality images makes a website attractive to the Internet users and images are an important part of the overall website design. However, if you do not optimise them properly, they can become a burden and end up slowing down the loading speed of your website. If you do not wish to lose your traffic with a high bounce rate, you need to optimise the images. There are several ways and techniques of optimising images, which a professional provider of Web SEO services in Leeds can explain.
Handle CSS
Today, a number of modern websites are using CSS as the foundation of the look, style and feel of the website. CSS is not just known for providing greater flexibility, but it also requires less number of codes. However, if it is not coded properly, it can backfire. You need to ensure that CSS is optimised properly.
These are a few website optimisation tips that you can consider to speed up your website.
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