What are the Different Formats of Google’s Featured Snippets?

Over the years, Google has been evolving and adding more information to the search results in order to improve the search experience. Recently, the search giant has introduced the featured snippets, which is a format that is meant to provide users with direct and concise answers to their questions. The featured snippets are found on the SERPs, but users do not have to click through to get their answers. They are known as the position 0 and appears before the organic search results.

In terms of value, featured snippets are known to increase website traffic, enhance brand awareness and boost revenue. The following are the three primary formats of featured snippets that you need to know.

Featured snippets as lists

Lists presented in either bullet point or numbered form as probably the most common form of featured snippets. They are often shown as a partial list, which the users can access fully by clicking on the link. This is the form of snippet that most content marketers chase. So, if you want your content to be featured here, you need to craft your content using numbers or bullet points so that the search engine spiders can easily crawl through the content and index it.

Featured snippets with supplementary content

Another featured snippet from the search giant is a featured snippet that shows supplementary content alongside the box. This is often referred to as an explore panel or a knowledge panel. This usually depends on the intent of the searcher.

Featured snippets as direct answers

Featured snippets have merged with direct answers. It may not appear as a direct answer, but in function, they are. In case the user does not click onto anything to get more information from the search, it can be said that direct answer and featured snippet merged together. If your content appears in this format, you can hope to improve your brand awareness and online visibility. However, you might not be able to drive a lot of traffic to your website.

So, if you wish for your content to be on Google’s featured snippets, you can connect with one of the top 10 SEO companies in Sheffield. By leveraging the talent and creativity of their professional team of writers, you can craft your content as per the requirements of the featured snippets. This will fetch you great results.