All business owners are aware of the importance of keeping their online contact information updated. You cannot attract potential customers if they are unable to contact you, and you will probably arouse suspicion if your phone number and address are not accurately listed. Another reason to have your contact information listed across various websites is boosting your Google rankings in local search. This is known as citation building.
Citations are basically online references to your business, especially your address, brand name and phone number, which is collectively known as NAP. These details are crucial because they act as a marker that solidifies a business’ identity and helps Google in separating it from the other businesses that are listed online. Also, NAP demonstrates the physical presence of your business in a specific geographical area, which is important if you want to appear in local searches.
To Read more: Everything You Need to Know about Citations in Local SEO
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