SEO consultants plan, implement and manage a company’s clients search engine campaigns and strategies. They do a myriad of duties like, web analytics, keyword strategy, link building, web marketing, content strategy planning and more. Let’s have a look at their core duties in a detailed way.
Understand the marketing objectives of clients
It is their job to understand the clients’ search marketing goals and objectives, brand awareness objectives, industry competitive position, brand niche and brand competitive advantages. Objectives should be realistic, measurable and achievable.
Web page optimisation
Execute on-page elements, such as images, H-tags, text structure and formatting whilst organising website content. Apart from these, they also integrate keyword prominence, phrases, latent semantic indexing keywords, keyword synonyms and stem keywords.
Keyword mapping
An SEO consultant in Bradford map, assign and match keywords to individual website pages. Planning and implementation of keywords prevent the issue of keyword cannibalisation and reinforces content silos.
Keyword research and analysis
The experts perform keyword discovery for head keywords and long-tail keywords. Furthermore, they identify keywords with high and low competition along with high profitability.
Focus on UX
Optimise the website for better and improved user experience. When they concentrate on UX, they make sure that the website has increased click-through-rate and page views, and increase the time spent by visitors on the website.
Diagnose issues and resolve them
Pagination, 301/302 redirects, 404 errors, canonicalization, broken links, duplicate content, server errors, crawl errors, incorrect site maps, slow website speed, missing alt attributes, poor URL structure are all resolved by the SEO specialists.
Website audit
Diagnose, examine and test the website visibility problems. Besides analysing the design and UX, the professionals also identify other technical issues and then generate a checklist of the problems found.
Produce new ideas on content
The experts identify the content gaps that need to be filled with fresh, new content. They coach and train the writers to generate unique and interesting blogs that will help in improving the website ranking in the SERPs.
Make recommendations for SEO strategy
Provide ongoing guidance and incorporate changes to make the website appear better before the audience. Propose social media campaigns and strategies that will favour the business.
These are a few duties of SEO experts that are mentioned above. Apart from these, they are also responsible for achieving top keyword rankings, internal linking, implement local searches, create URL maps and more.
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