Factors that Should Feature in Your SEO Strategy

Building a website takes hard work, research and dedication. It is daunting to analyse everything you will need at the very outset. This is why it is crucial to have a checklist, especially for SEO. By implementing the right SEO strategies, you can gain traction in your niche. Below given are a few features that should feature in your SEO checklist if you want to have a dominant online presence and drive traffic.

 

Keywords

Keyword research is crucial as, without it, you will be unable to target the right words or phrases that your audience is searching in the search engines. For better results, you must begin your keyword research with a competitor analysis. This will give you an idea of what phrases or words are popular in your niche.

Fast page speed on desktop and mobile

Nowadays, page speed is the end-all and be-all factor. At present, page speed is a part of Google’s algorithm, and therefore, if you have not optimised your website for the fastest page speed, you are losing out. Google suggests that websites should load within 3 seconds or risk increasing the bounce rate. Also, the page loading speed should be fast across all devices including desktops, mobile phones, tablets and laptops.

Optimised page titles

Page titles are one of the first things that search engine crawlers come across when crawling a website. The title should aptly describe the content of the webpage. By incorporating a keyword phrase into the title, you can boost your SEO efforts. But, make sure to stay within the character limits recommended by Google.

Optimised meta descriptions

This means incorporating keyword phrases that your webpage is targeting in the meta description. The description should not be too short or too long. Also, you need to maintain the character limits and pixel width limits.

Whilst Google said that they do not make use of meta descriptions as a basis for ranking, it helps to indirectly add a point of relevance.

Image optimisation

Optimisation of images is a must. You can make use of a plug-in or seek professional help from top SEO firms in Liverpool. Whilst optimising your images, you must follow the best practices for title text and image alt text.

These are a few of the elements that should be a part of your SEO plan. Partner with a professional for more insight.