Simple Ways to Boost Local Search

Have no idea about local search? Read on to know which attributes can improve local search engine campaign.

Title and Meta description

These are HTML elements which can be customised to display the web page’s content. As Google has increased the search results area width to 600px, you can add 50-60 characters in the title tags and 160-200 characters in the description. Hence, the space must be used wisely, especially if this is meant for local searches. To reach local customers, buisness’s location and the area the business serves must be included. Furthermore, targeted keywords must be properly included to show up in the search results. Seek help from SEO specialists working in local search firm in Birmingham.

Claim and optimise GMB

Google My Business is vital for local businesses because it gives excellent exposure of the brand in the market. To claim the GMB page, you need to verify your business with a PIN which will be send by Google. In the next step, one has to optimise the listing by providing business description, types of payment, business hours and more. This will become easier for your local audience to look for your business.

Use online directories

It is important to get your business listed on directories like, Citysearch, Yelp, Merchant Circle and more. Apart from this, also check on reputable local directories to list your business. Discrepancies like, wrong phone number, abbreviations, misspellings, must be avoided so that Google display correct information to the local audience. Reach out to local search firm in Birmingham for the desired outcome.

Local structured data markup

Structured data markup is added to the website to provide more information to the search engines. Audiences come to know more about the brand, such as the products sold, the services offers, reviews collected and more. Structured data markup helps the search engine spiders to determine what the website is all about.

Incorporate these features so that it becomes easier for the search engines to display your business’s name on the search results. Get in touch with professionals of a local search firm in Birmingham.