Search engines have become intelligent. Today, Google is capable of directly answering queries on the results pages. This means that you have to seriously consider overhauling your optimisation strategy if you wish to stay on top of Google. To help you, below given are some helpful SEO tips.
Have your content displayed on featured snippets
If you look at the SERPs today, you will notice that they have a lot of competition. On the one hand, in commercial queries, AdWords ads take up a lot of space. On the other hand, the competitors for the top rankings include knowledge graph, Google images, Google news and most importantly, featured snippets.
Featured snippets satisfy the needs of users for simple answers to a question. The excerpts that are displayed come from websites that the search giant interprets as suitable for answering the question of the user. Featured snippets are displayed above organic search results. To have your content in featured snippets, you need to create content that offers structured information. It can contain questions and answers or listings.
Focus on user experience
Today, user experience plays a crucial role and Google appreciates websites that are not only optimised for search engines, but also for users. If you want users to keep coming back, make sure that your website loads fast on both mobile and desktop. You can make sure that your website is easy to navigate and it has a responsive design. The URL structure should also be simple so that users have no difficulty what your webpage is all about.
Create high-quality content
Even though Google’s algorithm is becoming smarter, it still requires content in the form of text to understand the relevance of webpages to a search query. Over the years, Google has made immense improvements in the assessment of textual content. So, make sure that your content is relevant, informative and contains keywords that have been incorporated naturally.
Invest in link building
Link building often gets ignored, but they are actually an important part of SEO. Google determines the quality, relevance and authority of a website on the basis of the backlinks that the website has achieved.
The above-mentioned are few of the SEO tactics that you can employ to get ahead of your competitors on the SERPs. You can hire a professional SEO company in Bradford for a personalised solution.
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