What are the Benefits of Using White Hat SEO Techniques?

SEO plays a vital role in the success of your online business. Many companies opt for unethical methods to appear on the top results of the search engine pages. However, If you want your business to achieve sustainable outcomes, approach an SEO services agency in Sheffield that uses white hat methods to reach your goal. Here’s why you should stick to white hat SEO.

It helps in achieving top spots on the SERPs

SEO strategies focus on earning a top spot in the search engine page results. A higher rank means the brand has received maximum exposure. When the experts go for white hat techniques, they follow the rules and policies set by the search engines. It may take time to achieve a good rank, but the website will gradually receive sustainable improvement.

To Read more: What are the Benefits of Using White Hat SEO Techniques?

Top Characteristics of a Landing Page

Want to impress your visitors? You need an incredible landing page. Hence, you need to get in touch with a firm that offers guaranteed SEO services in Glasgow. Here’s what the experts incorporate to create a good landing page.

A clear CTA

The objective of a landing page is to convince an individual to take action which can be in the form of making a purchase or contacting an owner. A well-defined call-to-action helps a user to convert into leads. It appears on the page and consists of an image, attractive buttons and a headline.

Separated content sections

One thing should be kept in mind that your users should not get distracted whilst visiting the page. Every section should have room to breathe. Besides white space, images and backgrounds should also have visual separation. Websites having single pages use this with anchor navigation, giving each section a separation from the previous one. Another style that can be implied is navigational bullets which will allow scroll down one section at a time.

Readable content

The content should be clear and concise so that users can understand it. Using readable fonts along with proper line height and letter spacing makes the content appear visually appealing. Professionals offering guaranteed SEO services in Glasgow suggest that lengthy content must be avoided in a landing page.

Use of appealing colours

Colours are always tempting. But, when it comes to a landing page, the colours should not be too loud or bold. Using colour coding navigation along with high-contrast ratios can improve user experience. The page should look pleasant, highlighting the call-to-action.

Visual information

Images play a big part whilst creating landing pages. This can come in the form of a diagram, chart, infographic or a captioned picture. In contrast to displaying plain text, images help in getting visitors attention.

A landing page must have these top features to seize users’ attention. It must be easy on the eyes and easy to understand. To have a great landing page, contact experts who master in providing guaranteed SEO services in Glasgow.

Simple Ways to Boost Local Search

Have no idea about local search? Read on to know which attributes can improve local search engine campaign.

Title and Meta description

These are HTML elements which can be customised to display the web page’s content. As Google has increased the search results area width to 600px, you can add 50-60 characters in the title tags and 160-200 characters in the description. Hence, the space must be used wisely, especially if this is meant for local searches. To reach local customers, buisness’s location and the area the business serves must be included. Furthermore, targeted keywords must be properly included to show up in the search results. Seek help from SEO specialists working in local search firm in Birmingham.

Claim and optimise GMB

Google My Business is vital for local businesses because it gives excellent exposure of the brand in the market. To claim the GMB page, you need to verify your business with a PIN which will be send by Google. In the next step, one has to optimise the listing by providing business description, types of payment, business hours and more. This will become easier for your local audience to look for your business.

Use online directories

It is important to get your business listed on directories like, Citysearch, Yelp, Merchant Circle and more. Apart from this, also check on reputable local directories to list your business. Discrepancies like, wrong phone number, abbreviations, misspellings, must be avoided so that Google display correct information to the local audience. Reach out to local search firm in Birmingham for the desired outcome.

Local structured data markup

Structured data markup is added to the website to provide more information to the search engines. Audiences come to know more about the brand, such as the products sold, the services offers, reviews collected and more. Structured data markup helps the search engine spiders to determine what the website is all about.

Incorporate these features so that it becomes easier for the search engines to display your business’s name on the search results. Get in touch with professionals of a local search firm in Birmingham.

How Can Having an FAQ Page Help SEO?

As you must already know, FAQ or frequently asked questions pages are useful from the perspective of user experience. If visitors coming to your website has a question, they can simply head over to the FAQ page and find answers to the most common questions. By having a well-written FAQ page, you can make the lives of your sales/customer service team a lot easier. However, the question here is – does having an FAQ page on your website impact SEO? Our team of SEO specialists at Nhance Digital lists four reasons why FAQ pages should be a part of your SEO strategy.

Organic ranking

As the search engines get better at understanding the intent of the searchers, a shift can be noticed in the search habits of people. Today, more and more people are using long-tail keywords or full sentence questions to find what they are looking for. If any one of your FAQs is a match for a question, it has the chance to prominently rank. However, you cannot expect tons of organic search traffic, but the traffic that will be delivered from these pages will be highly targeted.

To Read more: How Can Having an FAQ Page Help SEO?

What Expertise to Look for in a Professional SEO Company?

By now, you are probably aware of the importance of SEO for business websites. It is nearly impossible to survive in the digital landscape without employing effective, ROI-focused SEO strategies. It is only through proper optimisation of your website that you will be able to increase your website’s online visibility and connect with potential customers. We, at NHANCE Digital, understand that SEO can be complicated. Also, if you lack the knowledge and implement wrong tactics, it can amount to Google penalising your website, along with financial losses. You can avoid that by availing our comprehensive SEO services. Below given is the expertise of our in-house team.

Website and SEO audit

We have the tools, experience and expertise in carrying out a thorough website and SEO audit. In fact, this is the very first step that we undertake before providing our clients with an SEO solution. The audit reports help us determine the tactics that are working for the website and the ones that are not. Also, it helps us find out design flaws, if any.

To Read more: What Expertise to Look for in a Professional SEO Company?

Effective Techniques to Double Your Search Traffic

If you want to boost your brand awareness and enhance website traffic, you need to understand search engine optimisation or SEO. Since the world of SEO is constantly changing, it is crucial that you stay updated and implement the latest tactics. If you want some pointers, the SEO professionals of NHANCE Digital in Manchester has listed some of the tactics below that are proven to double search traffic.

Undertake an SEO audit

Carrying out a thorough website audit will help you discover on why you are not getting enough website traffic and sales. You can reach out to us for an in-depth website audit. We have the required tools, resources and expertise. Also, based on your audit report, we will give you our expert recommendations and help you in making smarter decisions.

To Read more: Effective Techniques to Double Your Search Traffic

Simple, Yet High ROI SEO Techniques

SEO strategies are constantly evolving and the tactics that might have trending as recently as 2018 are not just obsolete now, but they might even end up hurting your website’s search engine rankings. Also, with so many changes happening at the same time, it might seem a bit overwhelming to decide where to put your focus. To help you out, NHANCE Digital’s team of SEO specialists have outlined a few simple, but high ROI SEO tactics that you can consider.

Featured snippets

Have you noticed a box popping up whenever you search something on Google? This pop-up box gives you quick answer for your query and is called a featured snippet. Featured snippets show up before the 1st search result, and therefore, it is often referred to as rank 0. In order for your content to be on the featured snippet, your website need not be amongst the top 3 search results. However, in order to be on the featured snippets, you need to write quality content with lots of information and it must be broken up with the use of bullets, paragraphs and points so that it is easy for search engine crawlers to find answers to any specific question from within your content. You can leverage the expertise of NAHNCE Digital’s content writing team to have your content showcased on the featured snippets.

To Read more: Simple, Yet High ROI SEO Techniques

SEO Matters for Startups and Here’s Why

SEO or search engine optimisation plays a key role in building a successful startup. This is a high reward, low cost business strategy that every entrepreneur should consider and include in their marketing mix. Below given are some of the reasons why optimisation must be a priority for business owners in Birmingham.

SEO provides customer behaviour data

SEO helps to uncover important data about what potential consumers are looking for. As a startup, you probably do not have a lot of information about your audience. By investing in SEO, you will be able to accumulate significant data over time and continue to benefit from it as your business grows and expands.

To Read more: Best SEO service provider Birmingham

Beware of These Black Hat SEO Signs

Black hat SEO refers to deceitful practices that help a website rank higher in the SERPs. Most times, a website is not even aware that it is being penalised for black hat SEO. Even though this unethical practice can temporarily help a website rank on top in Google, it will eventually be demoted once the search giant figures out. No good SEO company in Glasgow endorses black hat SEO and you need to be able to identify if such techniques are being implemented to make your website achieve the top ranking position. Below given are the five signs that you must look out for and if you see them, look for another professional SEO agency.

Keyword stuffing

Keyword stuffing is the practice where a keyword appears an inordinate number of times on a website to rank higher in Google search. This is one of the most common black hat SEO tactics. Since Google keeps changing its definition of what percentage of text should incorporate keywords, it is not always easy to identify keyword stuffing. The perfect way to identify would be to look for keywords in key places like, meta description, the title and the introduction. If keywords appear in places where it is seemingly irrelevant or it has been used a number of times, you need to start looking for a new SEO firm.

Paid links

Google ranks websites on the basis of link popularity. The more websites link to yours, the better will be your domain authority and Google will consider you as an authoritative figure. But, there are webmasters who resort to purchasing links, which is known as paid links. Google invests significant time and effort in shutting down such links. You do not need any special tool to figure out if the links are bought. In case the text looks random with no connection to the link, know that those are paid links.

These are a few of the signs of black hat SEO techniques that you need to be aware of. If you continue to allow your website be ranked through black hat SEO tactics, Google will penalise your website and you will lose all the results that you have achieved. It is possible that you might have to start building your brand online from scratch. So, ensure to only partner with a good SEO company that follows white hat SEO techniques.

Blog Seo Tips for Driving More Traffic

Everybody is aware of how difficult and challenging it is to get a business website near the top of Google’s search rankings. Since content continues to be king in the online world, it is important that you significantly invest in creating informative and interesting blog posts. However, just content creation will not get you ahead of your competition. The following are some blog SEO tips that you can utilise to beat competitors.

 

Write for the users and search engines

When you are creating content, make sure that your focus is not just on the search engines, but also on the interest of the users. You need to impress them both. Your content must be well-researched, compelling and offer relevant information to your audience so that they keep coming back. Also, your content must be original.

Keyword research

Keywords are terms, phrases and words that users type into search engines when searching for products or services. If your content has the relevant keywords, it becomes easier for the search engine crawlers to understand what your content is about, index and rank it accordingly. However, you need to steer clear from the practice of keyword stuffing. Also, your keyword research must be based on competitive analysis. If you lack the required tools, avail expert SEO services in Sheffield or anywhere in the UK.

Include keywords in your blog’s URL

If you are creating new content, include your main keyword into the URL of the blog post. But, make sure to keep the URL string short as that suggests high relevance. 

Besides the blog URL, it is also a good practice to include keywords in the blog title. This makes a post much more relevant to the search engine spiders.

 

Add pictures to your content

High-quality images tend to attract users more than lines and lines of text. So, you can make your blog post attractive by adding relevant images that support the written material. This way your users will not just understand the written information, but also have an enjoyable time going through the post with colourful images to look at.

The above-mentioned blog SEO tips are only a few of the techniques that you can consider to drive quality traffic to your website. If you want to know what exclusively works for your blog posts or business, partner with a professional SEO company.

Tips for Boosting Your Organic Search Rankings

Every business wants to acquire a top search engine ranking position when users are searching for products and services that they sell. But, reaching the top takes a lot of hard work and the implementation of a solid SEO tactic. If done correctly, SEO can help your business drive traffic, attract more leads and enhance sales. Below given are some basic tips to help boost your organic search rankings.

Identify the right keywords

Keyword research can make or break your SEO efforts. Many businesses make the mistake of using keywords based on search volume. This leads to attempting to rank for keywords that are quite difficult or keywords that are not buyer keywords and drives useless traffic to the website. It is crucial to target keywords that your target audience is searching when looking for related goods or services. For this, you need to include competitor analysis as a part of your keyword research and find out the words or phrases that your competitors are ranking for. If you do not have the expertise or the tools to conduct keyword research, reach out to an organic SEO company in Manchester.

To Read more: Tips for Boosting Your Organic Search Rankings

Stay on Top of Google with These SEO Tips

Search engines have become intelligent. Today, Google is capable of directly answering queries on the results pages. This means that you have to seriously consider overhauling your optimisation strategy if you wish to stay on top of Google. To help you, below given are some helpful SEO tips.

 

Have your content displayed on featured snippets

If you look at the SERPs today, you will notice that they have a lot of competition. On the one hand, in commercial queries, AdWords ads take up a lot of space. On the other hand, the competitors for the top rankings include knowledge graph, Google images, Google news and most importantly, featured snippets.

 

Featured snippets satisfy the needs of users for simple answers to a question. The excerpts that are displayed come from websites that the search giant interprets as suitable for answering the question of the user. Featured snippets are displayed above organic search results. To have your content in featured snippets, you need to create content that offers structured information. It can contain questions and answers or listings.

Focus on user experience

Today, user experience plays a crucial role and Google appreciates websites that are not only optimised for search engines, but also for users. If you want users to keep coming back, make sure that your website loads fast on both mobile and desktop. You can make sure that your website is easy to navigate and it has a responsive design. The URL structure should also be simple so that users have no difficulty what your webpage is all about.

Create high-quality content

Even though Google’s algorithm is becoming smarter, it still requires content in the form of text to understand the relevance of webpages to a search query. Over the years, Google has made immense improvements in the assessment of textual content. So, make sure that your content is relevant, informative and contains keywords that have been incorporated naturally.

Invest in link building

Link building often gets ignored, but they are actually an important part of SEO. Google determines the quality, relevance and authority of a website on the basis of the backlinks that the website has achieved.

The above-mentioned are few of the SEO tactics that you can employ to get ahead of your competitors on the SERPs. You can hire a professional SEO company in Bradford for a personalised solution.

Factors that Should Feature in Your SEO Strategy

Building a website takes hard work, research and dedication. It is daunting to analyse everything you will need at the very outset. This is why it is crucial to have a checklist, especially for SEO. By implementing the right SEO strategies, you can gain traction in your niche. Below given are a few features that should feature in your SEO checklist if you want to have a dominant online presence and drive traffic.

 

Keywords

Keyword research is crucial as, without it, you will be unable to target the right words or phrases that your audience is searching in the search engines. For better results, you must begin your keyword research with a competitor analysis. This will give you an idea of what phrases or words are popular in your niche.

Fast page speed on desktop and mobile

Nowadays, page speed is the end-all and be-all factor. At present, page speed is a part of Google’s algorithm, and therefore, if you have not optimised your website for the fastest page speed, you are losing out. Google suggests that websites should load within 3 seconds or risk increasing the bounce rate. Also, the page loading speed should be fast across all devices including desktops, mobile phones, tablets and laptops.

Optimised page titles

Page titles are one of the first things that search engine crawlers come across when crawling a website. The title should aptly describe the content of the webpage. By incorporating a keyword phrase into the title, you can boost your SEO efforts. But, make sure to stay within the character limits recommended by Google.

Optimised meta descriptions

This means incorporating keyword phrases that your webpage is targeting in the meta description. The description should not be too short or too long. Also, you need to maintain the character limits and pixel width limits.

Whilst Google said that they do not make use of meta descriptions as a basis for ranking, it helps to indirectly add a point of relevance.

Image optimisation

Optimisation of images is a must. You can make use of a plug-in or seek professional help from top SEO firms in Liverpool. Whilst optimising your images, you must follow the best practices for title text and image alt text.

These are a few of the elements that should be a part of your SEO plan. Partner with a professional for more insight.

Important Areas to Focus Your SEO Campaign

An effective SEO campaign in Bradford requires a clear strategy that focuses on the important issues existing within a website. You need to analyse these areas properly and ensure that they are not overlooked. Some of the key areas that your SEO campaign must focus on are given below.

Building authority

Does your website have a dominant search presence? Or Google does not even recognise that your website exists? This is a priority for new businesses. You have to establish a strong search presence to get quality websites linking to your website. You can achieve this by crafting content and connecting with your audience.

To Read more: Important Areas to Focus Your SEO Campaign

What are the Advantages of SEO Consulting Services?

The Internet has emerged as a one-stop solution for advertising your products or services and SEO is an effective tool in spreading the message quickly and effectively. SEO strategies can be implemented better if you avail the services of an SEO agency. Some of the benefits that you can enjoy by hiring SEO consulting services in Manchester are given below.

Brand awareness

If your website is on the first page of the search engine results, it means that you are developing your brand through the eyes of your visitors. Your visitors will get familiar with your keywords when they visit your website and an SEO professional can help you with keyword research. Researching the right keywords is crucial as you would want to represent your brand, products and services in the right way. It is useless if you are ranking for a product or service that you do not offer.

Increased traffic

An SEO consultant can recommend, suggest and implement ways by which your website can acquire the top ranking position on the search engines. When you are ruling the SERPs, you can be assured of getting more traffic to your website, and eventually, your business will grow. If you already have an SEO strategy in place, but it is not driving enough traffic, a consultant can help figure out the flaws in your strategies. This will pave the way for fixing the errors and improving your SEO efforts.

Build networks

Keyword stuffing is not a good idea and it might make Google ban your website. However, keywords are important for making your website visible and enhancing your online presence. The more presence your website has, the more chances you have to build a strong network. Here too, an SEO consultant can give you suggestions on how to win over industry experts and influencers.

 

Return on investment

One of the primary responsibilities of SEO consultants is to carry out in-depth analysis and review of the existing SEO strategies. This is done to find errors and ways to improve the strategies so that the website is able to get more traffic and improve the bottom line. When your strategies are foolproof, you can rest easy knowing that you will get quick returns on your investment.

So, are your SEO efforts meeting your expectations? If it is not, reach out to an experienced SEO consultant.

Overlooked SEO Tips that You Need to Consider

Achieving SEO success takes a lot of planning, effort and monitoring. However, there are a few tips and tricks that every marketer in Liverpool can use to give their SEO campaign the needed boost. Below given are some of them that are often overlooked.

Website speed

Website speed is an important part of user experience. This is also one of the easiest ways to get into the good books of Google. Google wants websites to be faster so that users are having a good time. The search giant also rewards faster websites by providing them with better rankings. So, you need to make sure that your website does not take more than three seconds to load. This will reduce the bounce rate and keep your audience happy.

 

Updating content

Updating or refreshing your content with the latest figures and facts will give you a chance to refocus your keyword goals. It is important to understand that search behaviour is changing and today, it is about targeting the niche. Long-tail keywords have become easier to rank. So, you need to constantly woo your audience with interesting and informative content.

Review backlinks

Backlinks are important for any search campaign, but not all backlinks. You need to stay clear of spammy and toxic backlinks as that might result in Google banning your website. Also, the backlinks that you earn must be relevant. Poor quality backlinks can weaken the performance of your website. So, make sure to review backlinks so that you only have high-quality links.

Indexing

A number of websites suffer from indexing and crawling issues. If your content cannot be accessed, it will not appear in the search results. Problems with your content can be found out by using certain SEO tools. If you do not have those tools, reach out to a professional SEO agency.

Duplicate content

In the world of SEO, duplication is a huge problem. However, it is also misunderstood. Duplication might happen for various reasons including lack of insight into how search engine spiders crawl a website. This means that you need to be vigilant and rectify issues relating to duplicate content unless you want your competitors to get ahead of you.

These are only a few of the overlooked SEO tips. If you want to know how you can improve your website’s SEO performance, hire SEO services agency in Liverpool.

Tips to Up Your Local SEO Game

Every business struggles with one common obstacle - competitors. As a local business, it is important that you establish yourself as the go-to business in town and beat your competitors. Unfortunately, there is another major obstacle that might force you to change your plans - ever-changing ranking factors and algorithm of Google. If you are a local business and want to show up in local searches, follow the tips given below to switch up your local SEO game in Manchester.

Add location pages to your website

Search engines are constantly crawling your website and finding the most comparable matches to deliver as a search result in the SERPs. If you have a specific landing page for your business locations, it becomes easier for search engines to locate your listing and provide the appropriate location to the searcher.

To Read more: Tips to Up Your Local SEO Game

Things that Works When It Comes to Pay-Per-Click

PPC or pay-per-click is a lucrative model of paid Digital Marketing. When implemented in tandem with organic SEO tactics, it is known to fetch business owners lucrative returns. Unlike organic SEO, PPC is a more targeted form of marketing and helps businesses connect and engage with their customers. When it comes to running a PPC campaign, here are some of the things that work.

Google AdWords

Google AdWords are specifically catered for the Google search engine. It offers a wide range of supporting features and functions to guide research, as well as, track campaigns. It also gets advertisements published on the search results of Google, which is displayed on top of the organic results. This ensures better visibility.

Strategic keywords for the campaign

Investing in keyword research is crucial when it comes to creating a PPC campaign. You need to understand user behaviour and intent before shortlisting the phrases that you will use for your campaign. You can seek the help of a professional to conduct keyword research, competitive analysis and provide you with a list of strategic keywords that will propel you ahead of your competitors.

Investing in SEO simultaneously

In terms of activities, there is no correlation of PPC to SEO. However, there is no better combination when it comes to strategy. Whilst PPC gives instant exposure, SEO works slowly and helps in organically building a business website’s reputation to the point that you might no longer have to use PPC.

Target specific audience

It is not enough to just get the right keywords and create the perfect PPC ad. It is crucial that you target your ads to the right audience. Unless you do that, your effort and money will be in vain. A good PPC strategy is one that is catered towards the searching habits of a specific target audience. It must not be targeted towards the genetic search-traffic metric.

Hire a professional service provider

PPC is not everyone’s cup of tea and there comes a time when it is best to let the professionals handle this daunting task. The amount of planning, strategy and research needed to successfully craft, run and maintain a PPC campaign might be challenging. A professional SEO advertising company in Bradford can help make wise use of your budget.

These are only a few things that work with PPC campaigns. To know more, you need to speak to a professional.

Common Local SEO Mistakes and How to Correct Them

Local SEO or search engine optimisation is vital if your business aims to reach out and connect with customers in the areas its products or services are based in. Additionally, about 46% of all Google searches seek local information. This is why it makes complete sense to get your local SEO techniques in place, ensuring that your business pops up in front of your targeted audience when they are searching for related services or products.

However, business owners in Liverpool make some common mistakes when attempting to take local search engine optimisation into their hands. Some of the mistakes are listed below, along with ways to correct them.

Utilising wrong keywords

Keywords are the bridging phrases that connect your business with your potential customers. You need to make correct use of them. In this context, one common mistake that a lot of businesses are guilty of is the use of falsely or wrongly assumed keywords. But, this does not get the business anywhere as the keywords are not targeting what the audience is looking for.

You can avoid this business by reaching out to local SEO service providers in Liverpool. These professionals have the tools, resources and expertise to search the right keywords that will get you the limelight in the search engine rankings that you deserve.

Posting inferior quality content

Links and content are the most important factors that send signals of authenticity to the search engines, especially Google. High-quality content helps to engage, attract and retain potential customers by offering them relevant and valuable information. Poor quality content works in the opposite manner and can result in compelling the audience to turn to the competitors.

You can solve this by investing time and effort in producing quality content. You can also hire a full-service SEO company that has a content team and can help you out with a regular flow of well-researched content.

There are many such mistakes that local businesses are guilty of committing, such as not providing proper contact information, not having a responsive website and having poor Google reviews. All these mistakes and more can be solved and avoided if you reach out to the best SEO company in Liverpool. A professional company can help you in the implementation of the latest SEO tactics and avoid such grave blunders that can ruin your reputation and business.