Advantages of Custom Website Design

Websites play an important role in converting businesses for an enterprise and determine the success of a brand online. Also, in the digital world, websites are considered to be the face of a business or a brand. It has the ability to take up the lead directly and convert visitors into potential consumers. If you truly want to reach out and impress your target audience, the ideal option would be to hire custom web design services. Some of its benefits are given below.

Unique look that perfectly matches with the brand

Every business has unique products or services, and custom website design helps businesses in showcasing their uniqueness to the audience. By opting for bespoke website design service, you can easily design and develop a website with relevant content, authentic logo and high-resolution images. Also, you can add a personal touch to it by selecting appropriate graphics, colours, images and layouts. From creating the roadmap for the website to the design and development, every aspect of the website will be personalised to your brand story or business.

Search engine-friendly

When you opt for custom web design services, you get a website that is properly optimised for the search engines. A personalised website is handcrafted by the developers from the very scratch, and therefore, every element of the design suits well with the specific brand and offerings. Also, developers are able to go beyond the performance of the website and make use of the industry standards to boost the ranking of the website on the SERPs.

Security and control

Since a custom designed website is developed specifically to fulfil the requirements of a business, it gains a lot of control over the navigation. A generic website seldom has much control over the navigation because free templates cannot be completely edited. But, availing custom web design services, you can ensure that the website is easy to navigate and offers great user experience to the visitors.

Even though custom web design services is a bit time-consuming, it is the ideal way to build a unique reputation of your business in the online landscape. Talk to a professional.

Tips to Choose the Best SEO Agency in London

In London, there is no dearth of SEO agencies. However, not all of them is the best SEO agency in London for your business. If you are looking for a reliable and trustworthy agency to handle your SEO needs, below given are a few helpful tips.

Know what you need

The ideal way to narrow down your options and shortlist SEO agencies is to understand what your needs are. You would want an agency that understands your budget, business and marketing needs. For that, you have to sit with your in-house team and decide on the objectives and goals of your business. To put it simply, you must know exactly what your business needs in terms of search engine optimisation. It might be more website traffic, leads, more revenue or sales, more engagement and so on.

To Read more visit: Tips to Choose the Best SEO Agency in London

Why Should You Hire an SEO Agency?

If you are new to the world of digital marketing, you might find it daunting to decide whether to hire affordable SEO services in Birmingham. But, the fact is, you cannot survive in the online world without the help of SEO experts who have in-depth knowledge and expertise. The professionals will be able to keep you on top of the changing SEO and market trends so that your business is able to stand out from the rest. However, if you are still unsure, the following reasons should bring some clarity.

SEO firms have experience

When you are hiring an SEO agency, you are basically leveraging their years of experience of optimising websites for not just search engines, but people. The strategies that they will recommend to you will not be guesswork or experiment, but based on knowledge and research. Also, SEO professionals know the difference between black and white hat SEO tactics, and they will make sure to prevent your website from being penalised for the wrong reasons.

Professional agencies have the resources and tools

Professional providers of affordable SEO services in Birmingham maintain an in-house team of SEO professionals and they also have all the tools and resources needed to get the best results. When you avail their services, you will be able to benefit from their wide range of tools that they will use to conduct keyword research, technical audit and so on.

Full-service agencies can help you with more than SEO

If you partner up with a full-service online marketing agency, you will be able to gain more than just help with SEO. You will be able to rely on them for all your digital marketing needs including content writing, PPC, link building, website design and development, and more. Such agencies will provide you with a bespoke plan based on your specific business needs and objectives.

These are just a few of the reasons that make hiring affordable SEO services in Birmingham extremely enticing. With a professional company handling your SEO needs, you will be able to concentrate on other aspects of your business.

Quick SEO Tricks to Outperform Competitors

Is your website lagging behind your competitors? You can try out different ideas to improve the ranking of your business in Glasgow. If you want to achieve success online and increase your brand’s visibility, there are some basic SEO tricks that need to be implemented and some of which are mentioned below.

Development of evergreen content

This is not a complicated task. It refers to those blogs which remain valuable for a long time. As this content is not going to perish anytime soon, it fetches new visitors, making it an effective hack for businesses. Evergreen content concentrates on topics that have relevance, no matter when it got published like, case studies, interviews of experts, genuine product reviews, tutorials and best practices, how-to guides and more. It not only leads to organic and social traffic growth, but also generates leads.

Publishing long-form content

There is something special about long content. Well-executed writing helps you to fetch more traffic. It appears that it has been written and researched by an expert who has good knowledge and positions your website as an authority in your niche.

Use snippets

Referred to as “structured data markup”, these informative texts are added to the website’s existing HTML. They assist the search engines to understand the website’s content and help visitors to know more about the page before clicking it. Of course, meta description and title inform the visitors what the page is about, but snippets add an extra advantage. Remember, snippets do not improve your website’s ranking; rather, it helps in achieving higher click-through rates.

Use HTTPS

Google favours HTTPS websites over the ones that have HTTP. The reasons why Google prefers websites with HTTPS are they are more trusted and secure. The conclusion is your website will attain a higher rank if it is HTTPS.

Apply accelerated mobile pages

With the prevalence of mobile phones, it is important that you give visitors a great user-experience, via mobile. This is why responsive websites are becoming more popular than ever, but sometimes their slow loading speed can create problems. The application of accelerated mobile pages (AMP) makes the website load quickly on phones or tablets.

These are a few SEO hacks that you can incorporate to make your website attain better ranking in SERPs. To stand out amongst your competitors, get help from a company that offers professional SEO services in Glasgow.

What to Consider When Hiring an SEO Service Provider?

In this Internet marketing and digital age, the need for having a well-optimised website is more important than ever before. From small to large businesses, almost everyone is establishing their online presence. In case you are not, you are losing out on a major chunk of market share to your competitors. However, just designing and building a website does not guarantee results. You need to invest in SEO so that your website ranks on the SERPs and people are able to visit it. But, before hiring SEO marketing services in Sheffield, you need to consider the following things.

Experience

Today, you will find a number of SEO marketing service providers offering enticing deals and packages. However, it is crucial to learn about their expertise and years of experience before availing their services. A company with experience will be able to guarantee result-oriented SEO solutions that are in sync with the latest market trends.

Check out the portfolio

Typically, experienced agencies showcase their portfolio as proof of the satisfactory services that they have provided their clients. This portfolio also reveals their expertise in handling the requirements of various types of businesses. So, explore their portfolio and see the past work that they have done and the kind of results that they have delivered to their clients.

White hat SEO techniques

SEO is a long-term process and if you are hiring a company, you would want to maintain a long-lasting relationship with that company. It takes time to get results with SEO and mostly it is a slow process, but the results last longer. However, you need to ensure that the company that you are considering to hire specialises in white hat SEO strategies. If you get a hint that the agency is implementing black hat tactics, you must immediately look for another agency. Black hat techniques are notorious as even though they show results fast, the results are not measurable and it can lead your website to be penalised by search engines, especially Google.

Now that you know the things that you need to consider when looking for an SEO service provider, you need to start looking for agencies. Make sure that you know what you want so that the decision-making process becomes easy. Also, remember to clearly discuss your expectations, the objectives of your business and your budget before signing any contract.

Simple SEO Tricks to Make Your Site Stand Out

SEO strategies can be an unfamiliar concept for you, but a comprehensive SEO plan can lead to the success of a business online. So, what steps can you include that can make your business in London significant? Take a look.

SEO Audit

The first and foremost thing you should do is audit your website because it helps you to recognise the loopholes. Auditing gives you room for improvement. It tells you whether you have a user-friendly website design or whether the website is easy to navigate. It also checks the website’s performance in the SERPs and if the website has proper functioning links and any other issues causing the website to load at a slow speed.

To Read More Visit: Simple SEO Tricks to Make Your Site Stand Out

What is the Importance of SEO?

Today, we live in a digital world. No matter what you buy or search, you need help of the Internet. Hence, businesses investing in SEO are more likely to get a good return in the future. Here’s what every business located in Leeds must know about the importance of SEO.

Top position on the search engine result pages

A website’s position on the SERPs plays a crucial role in the number of clicks received. As per studies, the 3 top-ranking positions can fetch sixty per cent of clicks. This means that your business gains more clicks and visitors when it moves to a higher position. Usually, Internet users associate higher rankings on the search results with industry leaders and tend to trust them when it comes to purchasing goods or availing services. In order to acquire a good position on the SERPs, you need to take certain steps like, creating informative and interesting content, making sure that your website loads under 3 seconds and so on.

Generate more traffic

According to the experts working in an SEO Company in Leeds, when you achieve a better ranking, it becomes easier for you to attract traffic. One of the best practices of SEO includes optimising meta description and title. This helps visitors to understand what the site actually provides. If the description matches their needs, they proceed further to open the link. On combining these little elements with a good website ranking, the traffic rates improve. As more and more people are introduced to your website, you will get more opportunities to nurture those people to become leads and eventually, increase your rate of conversion. When it comes to organic revenue growth, you cannot underestimate the importance of SEO.

More traffic turning into leads

With the help of SEO, you can increase the number of visitors turning into leads. Search engine optimisation aims at understanding what customers desire to see, and then, starts fulfilling the customers’ needs. With effective content, you can engage more visitors. In the end, you will get a better percentage of conversions at every stage.

Search engine optimisation improves the brand’s visibility. You may not get an immediate result, but you will not be disappointed at the end. The more you invest in SEO practices, the better benefits you can derive in the long run. If you want to boost your site’s ranking and visibility, reach out to a prestigious SEO firm.

Tips to Avoid Getting Ripped Off When Purchasing SEO Services

Just like any other industry, the Digital Marketing industry has its fair share of poor performers and scam artists with really attractive sales messages. Below given are a few pointers that will help you understand if the SEO agency is worth your money and time.

Who will actually handle your project?

There are quite a few SEO companies in Glasgow who lack an in-house team and will most likely outsource your project to freelancers or other such companies. As such, you cannot expect a high level of accountability from such an agency. Also, there is no guarantee that you will be delivered quality work. So, before buying SEO services, you need to ensure that the agency has an in-house SEO team who will be handling every aspect of your project.

Is there an open line of communication?

You would want to hire the services of an SEO company that is responsive and willing to communicate when you want to. The company should take an active effort in understanding the needs and objectives of your business. You should be informed about the SEO strategies that the professional SEO team comes up with and they should also provide you with a monthly or quarterly analysis of how the strategies are working and if they need to be amended or improved. An SEO agency willing to communicate and take into consideration your concerns is a company that will work for the best interest of your company.

Do they use white hat SEO techniques?

You might have heard the term ‘white hat’ and ‘black hat’ search engine marketing tactics. Black hat is a broad term for practices that do not follow the guidelines of the search engines and use tricks to coerce the search engines to rank content. Over the long-term, these tactics do not work and result in search engines penalising the website. So, you must only buy SEO services in Glasgow from professionals providing white hat SEO services. Also, they must be transparent and able to inform the various techniques that they will implement to help rank your website and content.

So, when buying SEO services, ensure that you are careful about the aforementioned things. You must do your due diligence by getting references and reading reviews. It is important to hire the services of an SEO company with whom you can have a long-term relationship.

A Brief Guide to Selecting Affordable SEO Services

Today, every business owner actively involved in the online process is aware of the significance of SEO or search engine optimisation. However, it is not always feasible to have an in-house team of SEO. This is why businesses are constantly looking for professional firms with a team of experts who have years of experience and vast knowledge in this area. Even you can benefit a lot by partnering with a company providing affordable SEO in Sheffield. But, there are certain things to keep in mind when choosing such a company. A brief guide is given below.

White hat SEO

There are two types of SEO tactics - white hat and black hat SEO. Black hat SEO refers to the unethical techniques that some SEO agencies use to raise the search engine ranking of a website. These tactics are also used to manipulate Google algorithms in various ways. Some of the tactics include keyword stuffing, unrelated keywords, duplicate content and so on. Since Google has been rolling out updates to stop the use of such unethical methods, the use of black hat techniques will find your website penalised. You will lose all credibility and reputation that took you years to build. 

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Actionable White Hat SEO Techniques

When it comes to determining where websites rank for a search, Google algorithm incorporates a number of signals. The difference between failure and success is knowing which factors carry the most weight and accordingly optimising the website. Below given are some of the actional white hat SEO strategies that deliver a big return on investment.

Mobile first

Google rolled out its mobile-first index and made it clear that mobile-friendly websites will be preferred when it comes to ranking in the SERPs. So, if your website is not easily accessible to mobile users, you are likely to take a hit in the SERPs. You need to take the necessary steps to make sure that your website has a responsive design and can be viewed perfectly across all devices including desktops, laptops, smartphones and tablets.

Keyword research

Keyword research is still an important part of the SEO process. In order to optimise your website for the search engines, you have to make sure that your website content has the right words or phrases that the users are searching for. However, avoid the temptation of stuffing keywords.

Focus on user experience

Providing a good user experience has always been the focus of Google. As Google algorithm gets smarter, a good user experience goes a lot deeper than just writing clean code. You need to enhance customer loyalty and satisfaction through the ease of use, utility and pleasure provided in the interaction with your product or service. You have to first determine the intent of the users and then, craft a methodology for seamless navigation. If you need help incorporating best practices for user experience, you can talk to the best SEO company in Birmingham.

Link building

Links are one of the most crucial ranking factors and you must ensure that the links are relevant to your website. It is also vital that you only acquire links from authoritative and reputable websites. Some of the popular tactics of getting links include guest blogs and testimonials.

The bottom line is that you do not have to do a hundred different things to increase your organic rankings, but you have to focus on a few areas that are relevant to your business. You can hire the services of a professional SEO provider in Birmingham to get tailored SEO solutions that cater to the needs, budget and objectives of your business. 

Why Do You Require SEO Services in Birmingham?

For the success of your business, it is paramount to be seen online. But, with thousands of other brands or businesses competing for the same piece of digital real estate, it can be overwhelming to stand out. This is where NHANCE Digital’s SEO services in Birmingham can propel you forward. As an SEO firm with more than 10 years’ experience in delivering personalised SEO solutions, we can give you a competitive edge over your competitors. Our team constantly stays ahead of the technological advancements, change in consumer behaviours and search engine algorithm changes so that your SEO needs can be fulfilled. In case you are unsure of why you need our SEO services, continue reading.

To enhance your business’s reach: By implementing bespoke SEO strategies, we will help expand the reach of your business. We will target a wider audience that is constantly and actively looking out for your goods or services. By making your brand visible to interested individuals, we will pave the road for converting them into actual customers.

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How to Rank Higher in 2019? Take a Look at the Dominating Trends

Search engine optimisation or SEO is an integral and indivisible part of digital marketing. You have to be observant, innovative and really competitive to make your mark in the online landscape. Only the best ones survive. Fortunately, NHANCE Digital in Birmingham can help you smoothly navigate the intricacies of search engine algorithms and rules so that you do not fade away.

In the quest for providing Internet users with the best experience, popular search engines like, Google and Yahoo are constantly refining their strategies at periodic intervals. You can join hands with us to stay at the top of the game. Our SEO specialists are constantly acquainting themselves with the latest trends.

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Things to Fix to Be in Google’s Good Books

SEO (search engine optimisation) is an integral part of digital marketing. In fact, without a well-designed SEO campaign, your website will not be visible online and you will not get visitors. Working for more than 10 years in the field of SEO, NHANCE Digital has gathered immense knowledge and expertise to help you stay in the good books of Google, the search giant. Our team of professionals have compiled a few things for you to consider. Take a look.

Speed: Google loves it when things get done quickly. When it comes to ranking websites, the search giant considers website speed as a ranking factor. So, you need to make sure that your website does not take a lot of time to load. If your website pages take forever to load, you will lose visitors and the hope of improving your ranking.

URL: URL or uniform resource locator is the name of your web page address. For better SEO results, you must include words in the URL related to the content on your web page. This will help you in receiving a much better position in the rankings. You can also include keywords, but have to make sure that they are relevant.

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Make Your Website More SEO-friendly with These Tips

The importance of an SEO-friendly website cannot be denied. Integrating search engine optimisations into your website will enhance your brand presence on search engines, especially on Google SERPs. Furthermore, it will enable you to stay visible to your target audience and gain more traffic. In order to make it easy for the Google bots to analyse and rank you, the SEO experts at NHANCE Digital have the following tips for you.

Avoid Duplicate Content

As an SEO company, we are always emphasising on avoiding duplicate content. Duplicity will only lead to SEO issues, such as search engines penalising your rankings. You must always make sure that the content being posted on your website is not copied or duplicate. It will gravely harm your SEO efforts.

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Effective SEO Tactics to Drive Organic Traffic in 2019

In today’s hastily shifting world, SEO strategies can change on a dime. The worst part is, that you may not even know it. Hacks that won you a top ranking position in 2018 might be obsolete in 2019 or worse, hurting your website’s search engine rankings position. This is why you need to always stay on top of the SEO trends or risk falling behind. At NHANCE Digital, we are constantly adapting our SEO techniques as per the current market trends so that our clients can reap the benefits. According to our research, below given are the most effective tactics that are driving organic traffic in 2019.

Easy-to-read content

If you want to increase your organic rankings, you need to format the content on your website for your online audience and the search engines. Your content has to be optimised for readability. For that, you can use shorter paragraphs, mix the length of the sentences, use subheads and bullet points. Most importantly, you need to write quality content. 

The more people read your content, the lower will be your website’s bounce rate and that will fetch you higher rankings. So, either start making some serious changes in your content department or reach out to us for hiring our content writing services.

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SEO Features that Your Website Must Have

One of the biggest digital marketing mistakes that most businesses are guilty of doing is designing and developing a website, but failing to optimise it. So, if you are in the process of designing a new website, make sure that the below given SEO features are included.

Responsive website design

Responsive website design allows a website to adjust for display on smartphones, desktop and tablets. Since the number of mobile users is exploding, websites must provide a fantastic mobile-user experience in order to stay relevant in 2019. Moreover, Google is also favourable towards websites that have a responsive design and rewards them with greater search visibility on organic SERPs.

Top-notch quality, optimised content

Google has evolved over the years and after thousands of algorithm changes, the search giant is adept at identifying and ranking good quality content that is relevant, authoritative, engaging and useful. The search giant has set the bar extremely high and shortcuts are no longer tolerated. So, your content must be informative and written around relevant keywords. But, you cannot stuff keywords for the hope of getting a high ranking position. Keyword insertion must make sense and the content should be written from the point of view of both search engines and users.

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Things to Look for in Your Internet Marketing Agency

Finding a digital marketing firm in Leeds that can act as your true partner is difficult. After all, they all claim that they are the best and can help, irrespective of what their focus is.

So, how can you select the right Internet marketing agency for your business needs? Below given are what you should look for in a firm.

Clear communication

When it is about hiring or partnering with an Internet marketing agency in Leeds, communication is one of the most important aspects to consider. It is important to find out how well both of you communicate.

The agency might work with some of the most talented and experienced marketers in the industry, but if you cannot reach them or they cannot talk to you the way you need, it is absolutely worthless.

Accountability and transparency

​Transparency and accountability are the backbones of any long-term relationship. Of course, when you hire a professional digital marketing agency, you would expect to have a long-term relationship. Constantly switching agencies is not a good idea, especially if one of your goals is to acquire a high ranking position on the SERPs. 

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Building Blocks for the Success of Your Brand’s SEO Strategy

In an increasingly competitive online environment for businesses, SEO matters more than ever. To do well in organic search results, businesses need to have a robust and effective SEO strategy in place. However, before you take your SEO tactic to the next level, you need to get the foundation right. Given below are the building blocks of a competitive SEO strategy as suggested by an online SEO company in Birmingham.

Crawlability

In order to appear in search results, your website must be easily found by the search engines. So, the first task would be to make your website visible to the search engine crawlers. Also, you would want to show crawlers your website structure so that indexing is better. For that, you might need to expand and update your sitemap or build it from scratch.

The ideal sitemap for enhanced SEO crawlability includes your website’s categories and subcategories, and product pages. To know more about how you can overcome crawlability challenges, partner with a professional SEO agency in Birmingham.

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Off-page SEO Strategies that Actually Work

Off-page SEO refers to all those activities that happen away from your website in order to raise your website’s search engine rankings. These include influencer marketing, social media strategy, link building and so on. Basically, off-page SEO tells search engines how others feel about your website. The more good quality links and relevant comments point back to your website, the more likely search engines like, Google will assume that your website is reliable and authoritative, and therefore, rank it higher. Most professional providers of affordable SEO services include off-page SEO as a part of their package and some of the tactics that actually work are given below.

Creation of high-quality content: Creating good quality content consistently is important for both off-page and on-page SEO. As for off-page, if you want people to link back to your website, you need to give them a solid reason. Well-written content is one of the best ways of doing that.

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What are the Benefits of Organic SEO?

Are you confused about the kind of marketing services you should invest in for your business? If so, you are not alone. A lot of business owners are overwhelmed at the number of choices, which includes various types of ads like, Facebook ads, PPC, ads on Google and so on. However, the one SEO practice that perfectly makes sense for businesses of all types and sizes is organic SEO and its perks are given below.

l  Cost-effective: The cost advantage is one of the biggest advantages of organic SEO. PPC or such other types of ads can be very expensive and can raise your marketing budget. When you compare the cost of organic search traffic with the traffic that you got from PPC or other ads, you will see that organic traffic basically cost you nothing.

l  Better credibility: Organic SEO allows you to build long-lasting credibility in the online world. This is because you are purely using organic optimisation techniques and not relying on black hat tactics or any kind of ads. In the marketing world, organic techniques are considered to be the best practice.

l  Long-term search presence: When you are using organic search engine optimisation techniques, you can be assured of your website staying optimised forever for the online space. It will give you a much better chance of showing up in online searches. On the other hand, the value of paid ads disappear the moment you stop investing in them.

l  Enhanced domain authority: You can increase your domain authority by using organic SEO practices and be able to attract more visitors to your website. The more the visitors, the more will be your chances of converting them into actual customers.

In today’s competitive online business world, everyone is running behind fast results. So, it is good to give your organic SEO efforts a little push by investing in paid ads. But, you cannot ignore organic SEO altogether. Organic search traffic is what will remain if you stop running paid ads. If you want to know more, you should get in touch with a professional SEO agency.

Why Should You Hire the Best SEO Agency?

Do you want your website to be easily discoverable on the search engines? If so, you need to have a potent SEO strategy in place. SEO allows websites to stand apart from others and perform well in order to achieve a higher position on the SERPs. Unlike popular belief, SEO is not just about keywords. There are several factors that affect SEO like, technical SEO, off-page and on-page SEO, good quality content, website design and speed, and so on. If you want your website to be easily found on the search engines like, Google, the best option would be to hire the best SEO agency in Leeds. Below given are more reasons why you should avail professional services.

●  Advanced tools and resources: Professional SEO agencies have access to all the latest resources and tools needed to improve your SEO efforts. From conducting a thorough website and SEO audit to researching keywords and executing powerful SEO strategies, agencies have everything that they need to help you get your desired results under one roof.

●  Utilise legit techniques: The best SEO agency in Leeds always relies on white hat SEO techniques and do not lean towards black hat techniques. Even though black hat techniques are a shortcut and can quickly fetch you results, but it can also make search engines penalise you.

●     Time to focus on other aspects of business: SEO is a complex, long-term process. Also, the process is constantly changing thanks to some 600+ algorithm changes that Google introduces every month. Some of the changes are minor, but most of them are major, and therefore, SEO is a full-time job. If you do not have the needed knowledge or the resources to keep on changing your tactics to stay relevant, you will be losing out on a lot of business. But, by hiring the best SEO agency in Leeds, you can let the professionals handle your online visibility and ranking needs whilst you can concentrate on core business operations.

These are just some of the reasons why you should hire an SEO firm. Contact the experts to know more.