Is your website lagging behind your competitors? You can try out different ideas to improve the ranking of your business in Glasgow. If you want to achieve success online and increase your brand’s visibility, there are some basic SEO tricks that need to be implemented and some of which are mentioned below.
Development of evergreen content
This is not a complicated task. It refers to those blogs which remain valuable for a long time. As this content is not going to perish anytime soon, it fetches new visitors, making it an effective hack for businesses. Evergreen content concentrates on topics that have relevance, no matter when it got published like, case studies, interviews of experts, genuine product reviews, tutorials and best practices, how-to guides and more. It not only leads to organic and social traffic growth, but also generates leads.
Publishing long-form content
There is something special about long content. Well-executed writing helps you to fetch more traffic. It appears that it has been written and researched by an expert who has good knowledge and positions your website as an authority in your niche.
Use snippets
Referred to as “structured data markup”, these informative texts are added to the website’s existing HTML. They assist the search engines to understand the website’s content and help visitors to know more about the page before clicking it. Of course, meta description and title inform the visitors what the page is about, but snippets add an extra advantage. Remember, snippets do not improve your website’s ranking; rather, it helps in achieving higher click-through rates.
Use HTTPS
Google favours HTTPS websites over the ones that have HTTP. The reasons why Google prefers websites with HTTPS are they are more trusted and secure. The conclusion is your website will attain a higher rank if it is HTTPS.
Apply accelerated mobile pages
With the prevalence of mobile phones, it is important that you give visitors a great user-experience, via mobile. This is why responsive websites are becoming more popular than ever, but sometimes their slow loading speed can create problems. The application of accelerated mobile pages (AMP) makes the website load quickly on phones or tablets.
These are a few SEO hacks that you can incorporate to make your website attain better ranking in SERPs. To stand out amongst your competitors, get help from a company that offers professional SEO services in Glasgow.
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