Improve Your Website Performance With These Tips

The performance of your website is important. Website visitors are becoming less patient and more demanding by the day. If your webpages do not load quickly, the possibility of losing them is high. Also, Google takes website speed into consideration when it comes to ranking. To help improve your website’s performance, NHANCE Digital has outlined below a few simple tips.

Optimise your HTML

You must use simple structures when it comes to HTML and make sure to stay standards-compliant. This way browsers will be capable of parsing your webpages more efficiently. Also, you must not use complicated HTML as that leads to slowing down the page load speed of the website. If you need more help with optimising your HTML, our team will be able to help.

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Simple Tips to Enhance Your SEO Efforts

Over the years, SEO has changed a great deal and there have been several significant changes. The practice of stuffing keywords is obsolete and thanks to regular algorithm updates, you need to keep updating your website and SEO strategies or risk getting penalised by Google. If you are wondering what you can do to ensure that your website gets to the top of the search engine rankings, Nhance Digital has some tips for you that actually work.

Responsive design

If your website does not have a responsive design, you can forget about ranking high. This is because Google lays a lot of emphasis on websites that easily adapts to mobile formats. It even prefers those websites and mobile-friendliness is a search ranking factor. Since the time mobile searches have surpassed desktop searches, websites with a responsive design are being preferred when it comes to ranking. So, if your website is not responsive, you need to do something about it immediately and the website design team of NHANCE Digital can assist.

To Read more: Simple Tips to Enhance Your SEO Efforts

Tips to Optimise Your Blogs for Boosting SEO

SEO can be challenging and tricky, especially because of the ever-evolving algorithms. But, if you get the basics right when writing and posting blog posts, the process of SEO does not have to be time-consuming or daunting. The leading provider of SEO services in Glasgow, NHANCE Digital, has put together a list of blog optimisation tips that can help you boost your SEO efforts. Take a look below.

Target the most appropriate keywords

As you must already be aware, keyword research is an integral part of SEO. It lays down the very foundation of optimisation. By targeting the most relevant and appropriate keywords, you can help search engines comprehend what your content is about. This enhances the chances of your content popping up in response to a search. In order to find the right keywords, you need to understand user intent and carry out a thorough competitor analysis. If you lack the tools or the expertise, our team can help you identify the right keywords.

To Read more:  Tips to Optimise Your Blogs for Boosting SEO

Things to Look For in an SEO Expert

Your company’s website may look brilliant, but it is failing to attract traffic and converting them into leads. It is time that you look for SEO specialists who are qualified, skilled and experienced enough to identify the loopholes and recommend changes. Here is what you are going to consider before hiring a professional or a consulting firm for your business.

Years of experience

Anyone can set up an agency and declare themselves as an expert. But this does not mean that they know everything. There are plenty of things in SEO that takes years of experience to learn. Remember every website needs different tactics to thrive. A professional will only have the knowledge what exactly needs to be done to fetch more search engine traffic whilst a novice may not know what to do.

To Read more: Things to Look For in an SEO Expert

Top Duties of an SEO Consultant

SEO consultants plan, implement and manage a company’s clients search engine campaigns and strategies. They do a myriad of duties like, web analytics, keyword strategy, link building, web marketing, content strategy planning and more. Let’s have a look at their core duties in a detailed way.

Understand the marketing objectives of clients

It is their job to understand the clients’ search marketing goals and objectives, brand awareness objectives, industry competitive position, brand niche and brand competitive advantages. Objectives should be realistic, measurable and achievable.

Web page optimisation

Execute on-page elements, such as images, H-tags, text structure and formatting whilst organising website content. Apart from these, they also integrate keyword prominence, phrases, latent semantic indexing keywords, keyword synonyms and stem keywords.

Keyword mapping

An SEO consultant in Bradford map, assign and match keywords to individual website pages. Planning and implementation of keywords prevent the issue of keyword cannibalisation and reinforces content silos.

Keyword research and analysis

The experts perform keyword discovery for head keywords and long-tail keywords. Furthermore, they identify keywords with high and low competition along with high profitability.

Focus on UX

Optimise the website for better and improved user experience. When they concentrate on UX, they make sure that the website has increased click-through-rate and page views, and increase the time spent by visitors on the website.

Diagnose issues and resolve them

Pagination, 301/302 redirects, 404 errors, canonicalization, broken links, duplicate content, server errors, crawl errors, incorrect site maps, slow website speed, missing alt attributes, poor URL structure are all resolved by the SEO specialists.

Website audit

Diagnose, examine and test the website visibility problems. Besides analysing the design and UX, the professionals also identify other technical issues and then generate a checklist of the problems found.

Produce new ideas on content

The experts identify the content gaps that need to be filled with fresh, new content. They coach and train the writers to generate unique and interesting blogs that will help in improving the website ranking in the SERPs.

Make recommendations for SEO strategy

Provide ongoing guidance and incorporate changes to make the website appear better before the audience. Propose social media campaigns and strategies that will favour the business.

These are a few duties of SEO experts that are mentioned above. Apart from these, they are also responsible for achieving top keyword rankings, internal linking, implement local searches, create URL maps and more.

Dos of Hiring an SEO Company

Everybody knows the importance of search engine optimisation and how it helps in the success of a business online. When you are planning to hire an agency, you need to have a clear understanding of what you want to achieve. Here are four dos that you need to consider. Let’s take a look below.

Do understand the price structure

SEO campaigns are either retainer-based or one-time fee project, having both ups and downs. In the flat fee project, the specialists will perform a technical audit of your website and suggest ways of improving the website’s structure. Whereas, in a one-time project, experts search common terms and look for methods to improve the content, targeting only those terms.

In a flat fee, you will need a consultant who will look at your website and give you a customised checklist that needs to be done. In a retainer project, you hire an expert to work on your behalf for a couple of hours. The price differs for both the methods.

Do consider your budget

You need to keep your budget in mind before hiring a consultant or an agency to work for your business. Retainers charge $500 to $1000 per month and may rise depending upon the competitiveness, industry and your objectives. Project rates also vary. A full audit of a small website may charge $400 and $9000+ for larger websites.

Do understand SEO

Whilst hiring an SEO company near Liverpool, you should know the basics of SEO. Just because you are not a physician, that does not mean you should not understand what bacteria and viruses are. And, just because you are appointing an individual to look after your business, does not mean that you will have no idea about SEO and its role in promoting business. You should know to check the analytics and understand the per cent of traffic coming from organic search.

Do have a budget and plan to incorporate changes

SEO is a long-term process. It takes a while to earn trust and establish your brand in the market. For immediate results, you can opt for Google Ads and paid campaigns. You have to change your plan and increase your budget if you want to implement changes in the campaign.

Now that you know the Dos, plan accordingly and hire a trustworthy agency so that you receive positive outcomes in the end.

Effective Ways to Drive More Organic Traffic to Your Website

Ranking high in the SERPs is tough. There is cut-throat competition thanks to over 1 billion websites across the world. If you are looking to build an existing SEO campaign or struggling to get started, the following tips on organic SEO in Manchester should help you get a headstart.

Rank your content in Google’s Featured Snippet

It is possible that you have come across Google’s Featured Snippet more than once. This is a section that appears on the first page of Google and above the organic search results. This section displays answers to search queries and takes snippets from blogs, articles or other types of content that appears relevant to the question. The snippet is often a summary of the answer that the user is looking for. This appears more frequently for question-based keywords and it is considered to be rank ‘zero’. If your content appears on Featured Snippet, the link to your website will be displayed and you can expect a higher click-through rate on such results.

To Read more: Effective Ways to Drive More Organic Traffic to Your Website

Boost Your Off-page SEO with These Actionable Tips

Search engine optimisation is a lot more than backlinks and keywords. If you want to enhance your website traffic, you need to design an effective, results-driven SEO tactic. One of the best ways to do this is by enhancing your off-page SEO efforts. Keep reading to learn about how you can effectively improve your off-page SEO game in Bradford and stay ahead of your competitors.

 

Backlinks

For the success of your SEO efforts, backlinks are important. This is because search engines like Google make use of backlinks to determine the trustworthiness and credibility of websites. Websites with a lot of backlinks have a better chance at acquiring a high ranking position in the SERPs than websites with fewer backlinks.

When it comes to links, you need to focus on natural links, self-created links and manually-built links. Natural links are those that can be built without much effort. For instance, if a blogger likes a website, they will naturally link to it. As for manually-built links, you need to ask your influencers or customers to link to your website. Self-created links are those that you have to work for. You need to add a link to a forum, an online directory or blog comment.

Choose authoritative websites for backlinks

Finding authoritative websites where you can get backlinks should be a major part of your website. Google and other search engines are more likely to trust websites that have backlinks from high-authority websites. You can guest post on websites that have a lot of traffic and relevant to your industry.

Build a good reputation

You may think that building links is the most crucial factor in off-page SEO, but you also need to consider building a good reputation online. After all, businesses will not simply provide you with backlinks. It is important that you lay emphasis on outreach work and make an effort to build professional relationships with people from whom you want to get backlinks. They need to know that you are someone who they can trust. You can even offer them something in return.

So, these are a few things that you can consider when thinking of improving your off-page SEO. However, if you lack the expertise, experience and resources, you can connect with an online SEO company in Bradford and let the professionals help you achieve your off-page SEO objectives.

Why Do You Need Evergreen Content?

It is almost impossible to plan on making your content go viral. There are so many factors involved in a content becoming viral, especially luck and timing. You are likely to be successful in your attempt if you target predictable and consistent success over time. However, there are other ways by which you can gain results from your on-site content and be able to build relevance and authority. This is where evergreen content comes in and an online marketing company in Liverpool with an experienced team of content writers can help you. But, if you want to know whether you really need evergreen content, keep reading.

Helps in establishing you as an expert

Google updates itself regularly to provide users with the most apt and relevant answers provided by the authors who have the greatest authority to share that information. With evergreen content, you can establish your authority in your niche. By creating a content that is informative, actionable and useful, you will be able to drive traffic to your website in the same way as you would with a trending or time-limited content. However, you need to ensure that your evergreen content has been crafted with topical knowledge and a high level of detail. It should be a comprehensive piece of content that showcases your mastery on the subject.

Ensures long-term success

Compared to time-limited content, evergreen content provides you with an opportunity of gaining long-term success. Evergreen content is all about longevity and offering great value to the audience in the long-run. But, in its initial days, you must optimise and promote the content properly so that it ranks high on Google SERPs. This will seal the long-term success of your content.

Get predictable website traffic

If you are looking to build predictable and consistent traffic to your business website, you need to focus on creating evergreen content, along with trendy and time-limited content. The main focus is on driving an initial burst of traffic through promotion. However, the difference between evergreen content with other types of content is that it remains useful and valuable to the audience for a really long time.

So, if you need help with the creation of evergreen content for your business website, turn to the services of an online marketing company. A firm will already have an in-house team of professional writers willing to help you achieve your goals.

Simple Steps to Website Speed Optimisation

When it comes to the usability of a product, there are no second chances. Every little detail matters and the load time of your website is not an exception. As a matter of fact, users find it extremely frustrating and irritating when a website does not load in under 3 seconds. Several surveys suggest that users abandon a website that takes longer to load. Below given are a few simple steps to help boost the performance of your website.

Optimise the images on your website

For many websites, images are important. But, images are big files that affect the loading time of the website. Of course, you cannot remove the images. What you can do is optimise the images so that they do not affect the website’s loading speed. You can compress them using various image optimisation tools that will compress the images whilst ensuring minimum loss of quality. You can partner with a company specialising in London website optimization in Birmingham to make use of the latest image optimisation tools.

To Read more:  Simple Steps to Website Speed Optimisation

How Can You Get a Featured Snippet on Google?

In SEO, featured snippets are an ever-growing area of interest. Featured snippets have the ability to drive a large amount of traffic to websites by getting websites ranked in the prestigious ‘zero’ position. This position appears above the other results on the SERP. However, to be awarded a featured snippet, you have to show Google that you are providing relevant answers to the user’s query, and therefore, satisfying the search intent of the user.

A featured snippet is also referred to as an answer box and it includes a synopsis of the answer that has been carefully extracted from a blog or webpage, along with the page title, link to the page and URL. Generally, featured snippets are awarded to those posts that appear in the top ten search results on the 1st page of Google’s SERP. If your website ranks below that, the chances of you being awarded a snippet are very slim. However, there are ways that you can implement to enhance your chances of getting a featured snippet. Some of them are explained below.

Use of informational question keywords

One way to enhance the chances of getting a featured snippet is by creating content with an emphasis on informational question keywords. ‘WH’ keywords (when, what, why and how) have higher featured snippet rates than the regular keywords. So, make sure that your content concisely and clearly answer the question of your users. You can avail Internet marketing services in Glasgow to conduct in-depth keyword research.

 

Word count

In the world of SEO, there is a lot of confusion regarding word count. When you want to rank for a featured snippet or want to answer questions that users are asking in the hope of being featured in the snippet, it is recommended that you write in short paragraphs and sentences. If you write in short sentences or paragraphs, it will be easier for the Google bots to extract a particular portion to be featured in the snippet from the entire content.

Pay attention to content structure

When you are trying to optimise your content for featured snippets, you need to focus on the structure of your content. You might think of adopting certain styles for your content like, bullet points, tables, numbered lists, steps, charts and images.

So, these are a few tips that you can consider to get featured in the snippets.

User-friendly Ways to Decrease Bounce Rate on Your Website

If you have recently launched your business website, it is great news. But, unfortunately, your website is one of the billions on the web and standing apart from the rest might feel overwhelming. In the quest to drive traffic, most website owners forget the importance of making visitors stay on the website for longer. A high bounce rate is not just disappointing, but it indicates that there is something wrong with your website. If the bounce rate of your website is high, below given are a few tactics that you implement to reduce the bounce rate.

Create a simple website

Users find it very frustrating to visit a website that is too difficult to navigate or understand. So, make sure that your website is simple, professional and clean. Do not waste your resources and time on expensive state-of-the-art animation, interactive tools and graphics that fail to engage your visitors. You need to assess the value of your brand and make use of simple resources to showcase the personality of your company.

Fresh, informative content

You will be deemed as unprofessional by new customers if your website appears to be dusty and old. What this means is that the last entry on your news or blog section must not be a year old. Customers will not want to associate themselves with your brand if you do not make the effort to stay up-to-date. Your homepage content should be engaging and fresh, which will help to drive traffic, decrease bounce rates and offer answers to the most common questions of your potential customers. By feeding your website with fresh, new content, you will remain relevant to Google and other search engines.

Fast-loading website

Users leave if a website takes more than 3 seconds to load. To the online world, a fast website means reliable and good business. Users do not have the patience to wait. If your website takes a few more seconds to load, users will leave your website and visit the website of your competitors. If you need assistance in speeding up your website, you can join hands with a professional Internet marketing agency in Sheffield. A professional agency can tell you the reasons why your website is slow and make the necessary corrections.

So, these are a few user-friendly and effective ways to reduce bounce rates on your website.

Everything You Need to Know about Citations in Local SEO

All business owners are aware of the importance of keeping their online contact information updated. You cannot attract potential customers if they are unable to contact you, and you will probably arouse suspicion if your phone number and address are not accurately listed. Another reason to have your contact information listed across various websites is boosting your Google rankings in local search. This is known as citation building.

Citations are basically online references to your business, especially your address, brand name and phone number, which is collectively known as NAP. These details are crucial because they act as a marker that solidifies a business’ identity and helps Google in separating it from the other businesses that are listed online. Also, NAP demonstrates the physical presence of your business in a specific geographical area, which is important if you want to appear in local searches.

To Read more:  Everything You Need to Know about Citations in Local SEO

SEO Tips for Your Ecommerce Website

Are you selling products online? If so, it is important that your ecommerce website is found easily by your potential customers. This means that you have to acquire a top ranking position in the SERPs and this is where ecommerce SEO in Sheffield can help you. Through the implementation of effective SEO strategies, you can boost your online visibility and drive more traffic to your website. Below given are some helpful SEO tips that you can consider for your ecommerce website.

Use keywords in anchor text

Making use of anchor text to boost SEO is a great solution. Your ecommerce website must be full of links directing visitors to different pages and it is crucial that you optimise your anchor to enhance their potential. You can include strategic keywords in anchor text to increase the chances of getting ranked.

Steer clear of duplicate content

When it comes to ecommerce websites, duplicate content is a serious enemy and it results in Google penalising your website. Since ecommerce deals with a lot of product descriptions, the chances of duplicity is high. The descriptions are usually provided by the sellers who also distribute their products to several websites. So, you need to invest time and resources to ensure that there are no duplicate content on your website and you can engage professionals specialising in ecommerce SEO in Sheffield for the best results.

Optimise product images

Ecommerce websites heavily rely on images. Images play a crucial role in enticing potential customers and compelling them to buy a product. The images that you use must be unique, interesting and of the highest quality. But, if you want the search engine bots to easily crawl your website, just having images is not enough. You need to optimise the images with an ALT tag, a good description and keywords.

These are only a few ways to boost SEO for your ecommerce website. If you need more information, you can connect with agencies experienced in ecommerce SEO in Sheffield. A professional SEO agency will be able to provide you with a tailored solution.

CRO and Ways to Optimise Pages for Conversions

CRO or conversion rate optimisation is the process of optimising websites for enhancing the likelihood that visitors will complete certain specific actions, such as making a purchase, enquiring about a product or service, getting in touch and so on. The higher a website’s conversion rate, the better. It might be that your website is performing brilliantly in other areas, but if it has a poor conversion rate, it will adversely impact your bottom line. You can hire SEO services in Glasgow for a better understanding of how CRO impacts your bottom line.

How can you optimise conversion rates?

CRO can be a cost-effective and simple way of dramatically impacting the success of your online campaigns. If you do not have an in-house digital marketing team, you can hire SEO services in Glasgow. Some of the ways of optimising your website pages are mentioned below.

Landing pages

Landing pages are designed specifically for people to take action. They are generally the main destination of paid Digital Marketing campaigns and businesses invest a lot of money driving traffic to these pages. By limiting the number of actions that visitors can take, clearly explaining the value of the product or service and establishing credibility are a few of the things that you can implement to optimise conversion rates.

Homepage

A homepage is not usually the place where visitors complete an action, but it has an important role to play in conversions. It is important that the homepage makes a good first impression as that will encourage visitors to further explore the website. A homepage should clearly display links to products or service information and also include buttons where visitors can take quick action.

Pricing page

The pricing page of a website is primed and ready for CRO. A visitor reaches this page with the intention to buy. So, by giving them with various payment options, discount codes or plenty of information about the product can augment the conversion rates.

To improve your website’s conversion rates, hire SEO services in Glasgow. Allow the professionals to boost your business.

Basics of Organic SEO

Businesses having a website can widely gain advantages from understanding organic SEO. This is the process of optimising the website and HTML to improve the website ranking on search engines. In this way, potential customers can search your business easily and quickly. Here are a few steps in which organic SEO must be done.

Understand your customers first

Before entering the world of SEO, you must understand who are your customers and what are they looking for. Figure out the keywords that your customers might use whilst searching for products or services on Google. This is when you need to consult experts who can help you in keyword research. First, determine what are your popular services, and then, consider both diverse and similar terms that users can use to search. Another way to get more ideas on phrases is to type relevant words into Google and look at the parallel searches in the dropdown.

To Read more:  Basics of Organic SEO

Essential SEO Tips for Your Website

Want to optimise your website for the search engines? Here is a checklist of basic SEO tips that every businessman needs to follow.

Place keywords where they matter the most

Keywords are an important feature and placing them properly is not a layman’s job. They must be included in the domain name, tagline, page titles, images, page content, description, site title, description and more.

Concentrate on user experience

User experience (UX) is important to meet the best practice of search engines. It shows that a website is accessible, easy to use and understand. There are certain elements which improve not only the SEO but also the UX, such as page layout, high-quality content, navigation and breadcrumbs, page speed and HTML sitemaps. When these factors are enhanced, you automatically improve the user experience.

Remove those items which slow down the website

Page loading time is really important. If your website takes forever to load, your visitors will lose interest in viewing the page. Henceforth, you need to get rid of all the unimportant features that slow down the page which may include large images, plugins, flash graphics, music players and more.

Get internal and external links

Want people to care for your content? For this, you have to link your blogs internally to other pages on your website. What you have to do is edit your older posts and include new links to the content. On the other hand, Google relies on external links to understand how good a blog is. Adding informative and trustworthy links to your website improves your website’s credibility. Internal and external links are a great way to make connections and get free traffic.

Update your website

Professionals of online SEO company in Glasgow states that website with dynamic content achieve higher rank than those with static content. This is why directories and blogs perform well on the search engines because they are constantly updated. Besides, designs and layouts should be upgraded from time to time.

Writing good content

This is the most difficult part, but it has to be amazing. It does not matter whether you are creating a blog post or a landing page or an e-commerce sales page, it must be catchy and interesting enough, or else neither audience or Google will take note.

To optimise your website, get help from experts who are masters in this field.

Digital Marketing Strategies that Every Businessman Needs

Are you planning to expand your business? Opt for simple internet marketing strategies that can help you improve your brand’s visibility, increase traffic and penetrate different markets. So, which strategies you can pick? Take a look below.

Personal branding

This is a practice in which an entrepreneur’s reputation or image is created and maintained before branding the company. Branding an individual gives you the chance to leverage a reliable image to advertise your brand. With the help of personal branding, you get more power to form communication with others, form better partnerships and give a face to your organisation. For this, you need to get in touch with an online marketing company in Sheffield and watch the branding experts doing the needful.

Content marketing

It comes with a variety of forms. Depending on your strategies, you could reach different goals. For instance, you can opt for e-books, white paper, case studies to attract sign-ups, conversions and downloads, or you can write blogs or articles to attract inbound traffic. Content marketing is extremely useful and versatile, and if it is interesting and valuable, it will make your customers stay on your website for a few minutes.

Search engine optimisation

SEO is the method in which you can make your website more visible to your the search engines as well as the audience. The more the website’s rank moves upward, the more click it fetches. You get the maximum of the organic search position ranking from your website’s technical structure and content development strategy. So, the extra investment that you do on SEO is worthy of the results that you will be deriving.

Conversion optimisation

Most of the online marketing strategies focus on getting more and more traffic to your website. Now, what are these people going to do once they visit the website? Conversion optimisation ensures that you get the maximum value out of every individual visiting your website by maximising conversion rate.

Social Media marketing

SMM is yet another way to bring the potential audience to your website. Here, content again plays a crucial role because it is going to be the sole factor that will grab audiences’ attention. You gain a higher chance to create brand visibility, a greater reputation and better inbound traffic.

If you are thinking to pursue all the above-mentioned tactics, consult an SEO firm to get the best results.