Want to optimise your website for the search engines? Here is a checklist of basic SEO tips that every businessman needs to follow.
Place keywords where they matter the most
Keywords are an important feature and placing them properly is not a layman’s job. They must be included in the domain name, tagline, page titles, images, page content, description, site title, description and more.
Concentrate on user experience
User experience (UX) is important to meet the best practice of search engines. It shows that a website is accessible, easy to use and understand. There are certain elements which improve not only the SEO but also the UX, such as page layout, high-quality content, navigation and breadcrumbs, page speed and HTML sitemaps. When these factors are enhanced, you automatically improve the user experience.
Remove those items which slow down the website
Page loading time is really important. If your website takes forever to load, your visitors will lose interest in viewing the page. Henceforth, you need to get rid of all the unimportant features that slow down the page which may include large images, plugins, flash graphics, music players and more.
Get internal and external links
Want people to care for your content? For this, you have to link your blogs internally to other pages on your website. What you have to do is edit your older posts and include new links to the content. On the other hand, Google relies on external links to understand how good a blog is. Adding informative and trustworthy links to your website improves your website’s credibility. Internal and external links are a great way to make connections and get free traffic.
Update your website
Professionals of online SEO company in Glasgow states that website with dynamic content achieve higher rank than those with static content. This is why directories and blogs perform well on the search engines because they are constantly updated. Besides, designs and layouts should be upgraded from time to time.
Writing good content
This is the most difficult part, but it has to be amazing. It does not matter whether you are creating a blog post or a landing page or an e-commerce sales page, it must be catchy and interesting enough, or else neither audience or Google will take note.
To optimise your website, get help from experts who are masters in this field.
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