Win SEO competition using these link building tactics

If you are competing for getting more organic search traffic, you cannot do so without implementing effective and results-driven link building strategies. Some of the strategies that providers of high quality link building service recommend are given below.

Broken link building

For many different reasons, the webpages on your competitors’ websites might get deleted. When such things happen, the links that are leading to those websites are said to be broken. Typically, any website can have over 1000 broken links that might be pointing towards them.

When you find such a link that points towards a dead webpage, you can get in touch with the webmaster of the website and request to replace the broken link with one of your content. Make sure that the content is relevant and also ensure that the website whose broken link you wish to replace is from your niche. If you find this process hard, you can seek a reliable provider of high quality link building service.

Skyscraper technique

This is a process where you need to evaluate your content that is ranking for particular keywords in the SERPs. You need to better your content by increasing the word count, adding infographics, adding images and links. It is about spinning the content so that it ranks better and stand out from your competitors.

Unlinked brand mentions

When there are people mentioning your brand name in their blogs or anywhere on the Internet, it points towards brand awareness. These are referred to as brand mentions, which are not linked to your website. You can make use of this tactic to enhance your referring domain authority. Unfortunately, it is not possible for you to keep a tab of every mention of your brand name across the online landscape. This is where you need professional high quality link building service provider with the correct tools and resources that will help you claim the unlinked mentions of your brand.

So, consider these powerful and smart link building techniques to thrive in the web space and go ahead of your competitors.

Link building tactics that you should avoid in 2020

Did you think that link building is dying because some of the tactics do not work as effectively as before? If so, you need to re-evaluate your thinking.

High-quality backlinks continue to be a major ranking factor and this is one of the reasons why Google has gone ahead and made some changes to its algorithms. The purpose of the algorithm update is to weed out links that are spam and to discourage link building strategies that are manipulative. This is why you need to drop the unethical link building strategies and partner with an affordable link building service provider specialising in white hat link building tactics. But, before that, you need to know that strategies that you should avoid and those are given below.....

Read more : Link building tactics that you should avoid in 2020

What are the traits of a top digital marketing company?

Today, you have multiple options for almost everything. Be it a toothpaste or clothes or a job. But, when it comes to selecting one of the best digital marketing companies, it becomes a daunting task. Since the options are too many, one might easily get confused. To make things easier, here are some of the traits of the best agency.

A dynamic team of experts

The best digital marketing companies work with a competing staff that has experience and expertise in almost all the areas of SEO and digital marketing. The staff would be capable of handling all the responsibilities of planning and executing SEO campaigns, and work in total sync with the other members of the team.

The dynamic team would have expertise in content writing, design, data and analytics, keyword research, SEO and website audit, and so on.

Excellent communication skills

The success of any agency lies in the way they communicate both externally and internally. It also depends on how they communicate their clients’ brand to their target audience across the different digital platforms. If you think that there is some kind of communication gap, you need to immediately look for a different agency to handle your digital marketing needs.

Transparent and honest

If any agency refuses to share the strategies that they are planning to boost the online visibility of your website, you need to look for other options. The best digital marketing companies will never hide online marketing tactics from their clients as there is nothing to hide. There is no secret strategy that agencies use. There are certain basic strategies that have been outlined by Google, which all the agencies have to follow. Moreover, all the agencies have to keep up with the algorithm changes. These are referred to as white hat tactics and only such strategies will help you get long-term results.

 

So, when you are on the lookout for a digital marketing company, keep the aforementioned traits in mind. If you see these traits, you can rest assured that the company is a reliable one. 

How to Grow Your Local Business with Digital Marketing?

Digital marketing is not a one size fits all solution. Local or small businesses often overlook the importance of online marketing or they purposely restrict themselves. Yet, thanks to the advancement of Internet capabilities, online marketing opens up a huge marketplace that must not be ignored. Moreover, partnering with digital media marketing companies like NHANCE Digital proves cost-effective in the long-term. Internet marketing is not as expensive as traditional marketing and it gives small or local businesses a chance to compete with their larger competitors.

Read on to know the digital marketing strategies that our team of SEO professionals consider essential for growing local business.

Read more:  How to Grow Your Local Business with Digital Marketing?

SEO Trends that Matter Most in 2020

2020 is proving to be a crucial year for SEO. With the constant changes in search engine algorithms and forever evolving consumer behaviour, it is vital to take charge of things before the changes become too overwhelming. This is why you must make the most of the new trends with the help of professional SEO marketing companies in Liverpool like NHANCE Digital and craft an effective SEO strategy.

Content based on search intent

Today, it is no longer enough to simply throw a few keywords into an article or a blog post and expect it to show up in the SERPs. The main reason for this is that Google does not just show results on the basis of keywords, but the results also take into consideration the search intent of the users. This basically means that Google and other search engines are showing exactly what users are looking for.

Read more:  SEO Trends that Matter Most in 2020

How Can You Stay Ahead in Your Local SEO Game in 2020?

Local SEO is important for all types of businesses. Many of the local SEO tactics can be part of a larger SEO strategy as their benefits go beyond the immediate service area of a brand. Utilising Google My Business is one of the easiest ways to optimise your business location. However, there are other strategies that you can implement. Some of the tactics that NHANCE Digital’s local SEO professionals employ are explained below.

Address in the footer

To most, this might seem like a small detail. But, placing business address in the footer helps search engines find websites and associate them with specific locations. This is abbreviated as NAP, which stands for Name, Address and Phone Number. It is crucial to ensure that the NAP is identical everywhere.

Read more:  How Can You Stay Ahead in Your Local SEO Game in 2020?

Local SEO Tips for Your Small Business

When it comes to generating leads for your local business, local SEO is simply unbeatable. It is what connects your local community to your local business. With time, local SEO strategies are becoming increasingly important for small businesses.

Here are some secrets to local SEO that every small venture requires for success.

Begin with the correct keywords

In case you have heard about SEO before, you definitely know that you need keywords. When you go local, the keywords need to represent your business but in a way the customers perceive it. The reason is - your idea of what your business is all about may differ from what your customers think about it. To that end, choose keywords that customers would actually use while looking for a business as yours.

Read more:  Local SEO Tips for Your Small Business

Top Things an SEO Consultant Can Do for Your Business

If you are a business owner and are trying to rank your business on search engine result pages, you might have to approach a specialist. While he manages your search engine ranking and online visibility, you can focus on your work.

Take a look at the article to learn what a specialist, offering SEO consultant services can do for you.

Get a grasp of the marketing goals of the client - The consultant tries to understand the goals of the client, his position in the competitive industry and business niche.

Read more:  Top Things an SEO Consultant Can Do for Your Business

Powerful Link Building Strategies for Your Business’ Visibility

Link building cannot be ignored when you are trying to improve the visibility and ranking of your website. Irrespective of what industry you belong to, the only way to upgrade your website’s position on search engine ranking pages is to opt for link building services.

Here are some strategies worth taking a look at.

1. Internal Links

Links that go from page to page on a website are called internal links. It is quite often not given much importance and is a great way to assist people to explore your site better. Linking a good keyword phrase on any of your pages to the home page or another inner page of your website, having more data, keeps visitors for a longer time than usual.

Advantages of link building:

● Reduces the website’s bounce rate

● Leads to better page authority 

● Sends traffic to older blog posts

● Improves ability to crawl and website indexation

2. Local Business Citations

Do you have a local business? If your answer is yes, local link building is what you need to get a good position in local search results. With its aid, you can draw more traffic through great links from those people who are searching for local businesses around them.

In local citations, experts use three major terms, namely, Name, Address and Phone Number. They use the same address during citation as they use on the website. These links for citation are crucial for ranking locally. Besides, they assist search engines such as Google, Bing and Yahoo to verify the location of your business. When popular search engines link to your website, you gain trust, authority and improved ranks for your website.

3. Use 2020

Users usually prefer clicking on the most updated and latest posts. Therefore, by adding the recent year or call to action to the headline, the chances of receiving initial backlinks rises. This assists to get your site on the first page. For instance, ‘link building strategies 2020’ will attract more users than ‘link building strategies’. Other words that can be used alongside the year are:

● Discover

● Top

● Get

● Free

● Greatest

● Try

● Newest

● Fastest

● Strangest

● Oldest

● Most

● Cheapest

● Easiest

● Expensive

● Best

● Unbelievable

A sound link building strategy, having a link earning approach is always going to offer you better results when it comes to traffic and SERP position.  Implement all these techniques and you can get the desired results for your blog or website.

Featured Snippets: Things You Need to Know

Featured snippets are the two words that are making webmasters sit up and take notice. This is the elusive position 0 ranking and even though it does not directly help with ranking, it indirectly helps websites get more online exposure and drive more traffic. The reason why it is not called position 1 is because it is not always there. Featured snippets show results that consist of about four lines of text and it appears inside a box. This box generally appears when a question has been asked and Google is able to find a well-optimised, concise answer.

How to get featured snippets in search?

For featured snippets, it is crucial to structure content for the readers and not for keywords. Whilst creating content, keep in mind how you would want an answer to appear. It is a known fact that users want answers quickly and this is the reason why Google has added featured snippets.

Read more:  Featured Snippets: Things You Need to Know

Identifying and Combating Spammy Links

 

When it comes to backlinks, quality is considered to be far more important than quantity. However, too many websites fall for black hat or spammy link building strategies. But, how do SEO marketing companies in Edinburgh for example identify spammy links and what do they do to combat them? Keep reading to know the answer.

For those who are unaware of what spammy links mean, they are low quality backlinks. These links are pointed to your website from poor authority or spam websites. Such links can be identified by a sudden spike in traffic to your website, especially from countries outside of those which form your target audience. Spammy links typically take the following forms:

Link directories

There was a time when directories were a popular link building tactic. But, in the wake of the Penguin algorithm update, directories are used occasionally. However, submitting to any directory can result in doing more harm than good. It is crucial to avoid those link directories that allow you to add your website without making any editorial checks. If you gain links from such directories, it is recommended that you remove those links.

To Read more:  Identifying and Combating Spammy Links

Why Local SEO Services are Important for Emerging Businesses in 2020

The level of online competition for businesses across all industries is ever-growing. Newer and more innovative techniques are being utilised by brands to surpass their local competitors. Despite so many advanced marketing approaches, SEO has remained intrinsic for emerging local businesses desiring online recognition and better sales. Read on to know why.

Local SEO is still crucial for emerging businesses in 2020 as -

It yields long-term benefits

Improving the quality of content and/or structure of your business pages is always an intelligent move. Using relevant keywords and phrases to do so, will produce good results in the long run. Many small businesses are now experiencing the benefits of availing professional local SEO services in Leeds and surrounding areas. Optimised pages are your assets as you push through for local dominance.

Ranking high is still vital

Many business owners now are willing to invest small fortunes of paid marketing without even caring for SERP ranks. This is a mistake as customers still search for services and click on the sites that appear up top. Advanced SEO tactics can help your site rank high and bolster conversion rates effectively.

 

Paid marketing chances improve

Search engine optimisation provides better assurance for the paid marketing ambitions of cash-strapped local businesses. It sharply reduces the eventuality of people visiting your page and bouncing out. Business owners must realise that an up-to-date and optimised website is a prerequisite for any future paid marketing effort.

Builds search engine credibility

Most search engine algorithms reward websites/pages with quality and usable content. So, getting them optimised organically through SEO steps is a good decision. Crawlers like crisp and to-the-point SEO-optimised content with the natural use of relevant keywords/phrases. Couple this with fluid and clean design, and you have the recipe for success. Local SEO is the most practical approach for gaining search engine trust.

Benefits social promotion efforts

Promoting your business website, e-store or blog on social media is great, but only if your landing pages have been enhanced. The last thing any entrepreneur wants is customers clicking through and finding a mess of scattered information. Hence, it is advised to get your pages evaluated by SEO professionals from a credible agency.

These are some reasons why local SEO remains essential for emerging businesses in 2020.

Creative Link Building Strategies For You to Consider

Want to grow your website’s organic traffic? If so, you need to consider implementing effective white hat link building strategies. Some of the tactics that are popularly being used by webmasters in 2020 are as follows:

Create content on an evergreen topic

When it is about building high quality backlinks to your website, you need to craft content on evergreen topics that will immediately attract the attention of your audience. Evergreen topics refer to those topics that remain fresh forever. For instance, you can create a blog post on the features or functions of your product, how your product works, what is the use of your services and so on. It is a well-known fact that evergreen content attracts traffic for a very long time.

To Read more: Creative Link Building Strategies For You to Consider

Link Building Tips to Rank Your Website

Links have helped search engines to rank websites and pages for long. This means, if you wish to rank in search and get visible in this age of cut-throat competition, you have to build links. A lot of information exists about the actions revolving linking to a website. Here are some white hat SEO techniques for building links in a pocket-friendly manner.

Building relationships

To create good links, building new contacts is imperative. Thankfully, you have several opportunities to do so. Start with blogs, forums or social groups on Facebook. When you have taken the initial step, start contributing with relevant and interesting posts and comments to offer contextual value to each discussion. Take part in these online communities in your niche to gain some effective backlinks. Additionally, you can get the latest industry news as well as trends, and connect with some people sharing your passions.

To Read more: Link Building Tips to Rank Your Website

Off-page SEO Strategies to Strengthen Your Online Reputation

More than 3.5 billion searches are conducted on Google regularly. So, if you want to boost your brand awareness and increase organic traffic coming to your website, you need to implement results-driven SEO strategies. With the right tactics, your brand will end up on the first page of Google and will gain the trust of your potential customers. Keep reading to know a few off-page strategies that you can employ to get favourable results for your brand’s online reputation.

Link building

Link building refers to the process of building hyperlinks, which is also known as backlinks. In link building, quality is given more importance than quantity. This is because when a website links to another website, it means that they are saying it is a credible resource. It has been widely accepted that the quality and volume of backlinks make all the difference when it comes to ranking. 

There are different link building strategies that one can implement, such as blog commenting, guest posting, giving testimonials and so on.

Brand mentions

Brand mention refers to someone talking about your brand or product online. Brand mentions are a vital ranking factor and can help achieve your SEO goals. Digital media marketing companies build brand mentions for their clients through social campaigns, guest blogging and so on. You can partner with a professional company to build your brand mentions and gain credibility in the eyes of Google.

Content repurposing

If you want to gain value from the posts and blogs that already exist on your website, you need to consider content repurposing. You already have the content created and you just have to present it in another form or format. For instance, you can turn your webinars into video tutorials or the old article posts to comprehensive guides. You can even convert questions and answers on Quora into blog posts. This will help you reach out to your audience.

So, these are a few off-page SEO strategies that you can consider when trying to improve the online reputation of your brand and flourish. Of course, there are many other strategies that might work best with your brand and for those, you need to reach out to a digital media marketing company. The professionals will be able to work out a personalised plan for you that aligns with your specific business goals and objectives.

Top Reasons For Unstable Website Ranking

 

Sometimes, SEO becomes too frustrating. Google is unstable and the result varies every day. One day your website appeared on the first pages, whilst the other day, you find your website ranking to fall. So what can go wrong that can hurt your SEO rankings? Take a look below.

Not doing keyword mapping

Keyword mapping is the classification of keywords which are relevant to your website by significance and intent. Then, these key phrases are segmented into groups and subgroups. The goal is to make each keyword associated with each webpage, containing content which has  relevance with the keyword. If you have not performed keyword mapping, your rankings are likely to fall or become unstable. Reconstruct the pages and map the keywords with content to enhance the situation.

To Read more: Top Reasons For Unstable Website Ranking

Steps to Take After Launching a Website

To make a website successful, you need to implement SEO. Launching your website is the first step in creating a place in the digital space. Now, you have to make your brand visible in the market which can be only when you opt for SEO tactics. Use the following steps to strengthen your website.

Make your domain name recognisable

Selecting the name of your domain is something which you should do before launching the website. The right domain name represents your business and displays your niche before the audiences. All other SEO steps will be futile if you do not pick a suitable domain name for your business. Approach professionals offering SEO services company in Glasgow as they will help you in getting the right domain name, which will streamline the process of content and keyword creation.

To Read more:  Steps to Take After Launching a Website

A Guide to Directory Submissions

Directory submission is submitting a website URL in a directory under a specific category. This is one of the quickest ways to boost your link building. Known as an off-page aspect, directory submissions assist in optimising your webpages. There are plenty of categories in which you can submit your website URL. Suppose, if your blog is related to massage, you can submit it under the health and wellness category. This will help you acquire backlinks in one way. However, there are three kinds of directory submissions:

1. Featured to paid web listing- In this category, the directory owner will ask you to pay for submission and within 24 hours, your link will be approved. This form of submission will help you in obtaining backlinks. You will come across some websites offering packages for a lifetime or yearly.
2. Regular or free web listing- The name says it all. There are no charges involved for submission, but there is no guarantee that your website will be approved by the administrator. Moreover, this practice needs time.
3. Reciprocal regular web listing- In this category, a reciprocal link has to be submitted when you are activating Directory Link. This is when your link will be approved by the Directory administrator.

Your blog gets global recognition all over the internet with the help of directory submission. Furthermore, this is an ideal way to enhance your website’s traffic. Additionally, your website will get famous when you will receive superior quality backlinks from sites of directory submission. In the end, it also boosts your website’s ranking in search engines. Above all, there are various advantages of directory submissions and some of them are written below:

1. Your website will get inbound links from web directories
2. Your website will achieve top rankings in the search engines
3. The website domain authority will be enhanced
4. Search engines easily indexed your webpages and posts
5. Improve the website’s popularity
6. Obtain genuine backlinks for directory submission websites
7. Enhances the keywords of the blog
8. Increase website traffic

Directory submission is always considered the best way to obtain valuable links for your business website and improve the popularity of the website on the digital space.  Though it is always better to get listed in the directories for SEO benefit, one must not overdo it. Now when you know the importance of directory submissions, contact an SEO company in Glasgow so that the experts can help you with the same.

How Can an SEO Consultant Firm Help Grow Your Business?

When it comes to marketing your services and product, the Internet is a one-stop solution. With the help of SEO consultant services from NHANCE Digital, you can reach out to your audience quickly and effectively. Our SEO professionals carry out a detailed website and SEO audit to find out the strengths and weaknesses of the existing tactics. Then, we get rid of the tactics that are not working and replace them with the latest practices. By leveraging our SEO expertise, you can easily build a strong brand presence across the online landscape and connect with your targeted audience.

When you avail our SEO consultant services, your business is helped in the following ways.

Brand awareness

Is your website flashing on the first page of the SERPs? If so, in the eyes of your visitors, you are developing your brand effectively. Brand building and awareness are crucial as it makes potential customers trust your business. Branding can be done easily by researching keywords and finding the relevant ones to be used strategically throughout your content. Thanks to our SEO professionals and access to the latest tools, we can help you with keyword research.

Read more:  How Can an SEO Consultant Firm Help Grow Your Business?

The Do’s of Link Building in 2020

The judicious use of effective link building techniques can help boost a website’s rank in the SERPs. As an important part of SEO, link building is known to improve organic traffic. But, it is crucial that you only make use of white hat link building strategies to achieve your goals. Some of the do’s of link building in 2020 are explained below by NHANCE Digital’s team of experienced link builders.

Do use long keywords

For link building, we prefer using long keywords as that helps search engines in contextualising the link and display it to readers who are genuinely interested. Long phrases are also easier to match with the searcher’s query as today, users are searching for information on search engines exactly how they are thinking or speaking about it. So, by hyperlinking a long text, we are able to attract the attention of the audience and direct them to a website or blog post.

To Read more:  The Do’s of Link Building in 2020

SEO Advice to Improve Traffic in 2020

It is not a secret that Google consistently updates its SEO algorithm. There might be as many as 500 changes in a year. With so many changes to navigate, it is very easy to miss something. Unfortunately, when you miss something, your website and content might become invisible to your target audience.

However, if you get SEO right, you can reap the benefits of enhanced traffic, which leads to increased lead generation, more conversions and more sales. Read on for some awesome SEO advice from a professional SEO agency Birmingham.

Pay attention to User Experience

Google has started to take note of users’ interactions with search results and accordingly ranks the results. If a user clicks on a result, but immediately bounce from the website, the website loses its ranking position. On the other hand, if a user clicks on a result and spends considerable time on the website, the website gains a higher ranking. All of this is based on the website’s user experience. So, when you are optimising your website and content, focus on the search engines and the users.

Rank for featured snippets

Today, more than 11% of all search results have a featured snippet. Featured snippets show up on SERPs before the ranked results and they are typically alongside a table, an image or a video. This makes them stand out from the crowd and puts them in a better position to be noticed by users.

Create evergreen content

If you talk to the experts from any SEO agency in Birmingham, they will recommend the creation of in-depth, long-form blog posts about a topic so that your website can be better positioned in the SERPs. Long-form content provides the best possible result for the query of a searcher. Also, such content is considered to be evergreen since they continue to attract traffic and backlinks for a long time.

So, these are a few things that can be done to boost traffic in 2020. For more information, you can reach out to an SEO agency in Birmingham and discuss your specific needs.

What are the Important Local SEO Services that Agencies Offer?

Thanks to the ever-growing nature of Google and other search engines, local SEO can require a lot of time and effort to get it right. The rules are different because every business is trying to achieve a different goal. If you are trying to get success in local SEO, the following are the local SEO services in Bradford that you need to be aware of when searching for a professional agency.

Website localisation

Website localisation refers to the inclusion of the name of the country, city or region name throughout the website. For businesses that operate in various locations, this might involve creating separate pages for individual locations.

Read More :  What are the Important Local SEO Services that Agencies Offer?

Dominate Local Search With These Local SEO Tactics

Over the last few years, Google has repeatedly proved its commitment to websites that pay attention to local SEO. This has driven millions to revisit their search strategies and partner with a local SEO company Leeds. Also, thanks to about 46% of all searches on Google being local, the importance of local SEO cannot be overstated.

Building an effective local SEO plan means combining different elements in a local-focused, unified campaign, making sure that business information is consistent across the online landscape, business is registered with Google Maps and Google My Business listing is claimed. If you wish to know about a few tactics that will help you dominate the Google Maps listings before approaching a local SEO company in Leeds, take a look below.

Image localisation

Localisation of images is particularly useful for professionals and businesses who carry out their work on location and away from the primary business address. This allows one to put a geo-tag on any image for the business location. The process of localising images with a location tag is simple and all one needs to do is enter the name of the business, search and find the listing in Google Maps, get the picture and drop it on the right-hand side of the screen, and the image will be localised.

Get stars for Google search listing

The influence of appeal of an organic SERP listing that is accompanied by five bright stars is undeniable. This is a tried and tested approach to make sure that the listing stands out and attracts attention. Stars can be added to a Google Business Page in the following ways:

l  By collecting genuine and unique reviews

l  Adding the reviews to the website

l  Driving external or internal links to the page

l  Modifying the Schema Markup code

Apart from this, you can track your missing Google My Business traffic, assess your competitors, craft localised content and so on. A local SEO company in Leeds will be able to provide you with a personalised local SEO plan that suits your business goals and needs. Start searching.