Improving Web Page Speed in 2019

The ideal page load speed is 3 seconds and anything beyond that results in a higher bounce rate. Unfortunately, even in 2019, most websites are nowhere near that benchmark. If your website is that category, you seriously have to fix that or risk losing potential customers.

But, how can you improve your web page load speed? Here’s how.

Minimise HTTP requests

Typically, the load time of a web page is spent downloading different parts of the page, such as stylesheets, scripts and images. For each of these elements, an HTTP request is made. So, the more components within your page, the longer will it take for the page to load.

The first step to reducing HTTP requests is to find out how many requests your website currently makes. You can use that as a benchmark. Then, you have to reduce that number in order to speed up your website. For an in-depth explanation of the technicalities involved in minimising HTTP requests, you can avail professional Birmingham affordable SEO services.

Combine and Minify Files

Once you know how many requests your website makes, you can work towards reducing that number. The ideal place to get started is with your CSS, HTML and JavaScript files. These files are extremely crucial as they determine the appearance of your website. They even add to the number of requests that your website makes every time someone visits. You can combine and minify the files to reduce the requests, as well as, remove unnecessary whitespace, formatting and code.

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Your Business Needs SEO. Here’s Why

Even in 2019, SEO is one of the most misinterpreted and misconceived terms in the marketing world. The unjust characterisation of SEO as a kind of alchemy has caused many people, including tech-savvy business owners, to devalue its importance. In fact, there are many businesses and brands that continue to question why SEO is important. If you are considering availing top SEO services in Leeds, but need more clarity regarding what real value you will get from your investment, read on.

Branding and Business Visibility

When people search for your services or products online, you would obviously want to rank as high as possible in the SERPs as this will make them want to click. As a matter of fact, there is a lot of value in just appearing in search results for phrases or terms that are related to your business or offerings. Furthermore, appearing on search results lends credibility to your website and makes your audience want to trust you. The more you are visible to your target audience, the more business you can expect to get, and therefore, more revenue and sales.

Website Traffic

Organic search plays a huge role in the website performance of a brand. Moreover, it is a crucial component of the buyer funnel and eventually helps in getting users to complete an engagement or conversion. As most marketers are aware, Google owns a considerably larger portion of the search market than other search engines like, Bing, Yahoo, Yandex, Baidu and so on. So, if your name appears on Google, you automatically get a competitive edge over others and stand to gain a lot of website traffic who will ultimately become your customer.

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SEO-friendly Website - What Does It Mean?

Many times you hear the term ‘SEO-friendly website” and how optimising your website for the search engines can help your business grow. But, do you know what that actually means? Keep reading to find the answer to that question so that you are well-prepared before seeking London website SEO services.

Below given are the characteristics of websites that are optimised for the popular search engines like, Google. This should give you a fairly good idea about what an SEO-friendly website means.

Unique descriptions and titles for all pages

An optimised website has a unique description and title for each of its pages. The descriptions are generally 150 characters and the titles are between 60 and 65 characters. The titles and the descriptions describe what the web page is about without stuffing keywords. This helps the search engine crawlers to get an idea about the website and quickens the indexing process.

Quick loading pages

Nobody wants a website that is slow to load. If that is the case, your website will be rejected by both search engines and people. Fast loading websites are SEO-friendly and speed is actually one of the ranking factors that search engines consider. A website that loads fast attract visitors and generate more user interactions. Moreover, such websites gain visibility online as they are ranked higher on the SERPs.

Optimised images

Search engines not only take into consideration the text found on your website, but they also need properly optimised images. Good quality pictures make content easier to read, more interesting and shareable. Also, it enables websites to come up on searches other than web searches. SEO-friendly websites typically have images that are not only optimised for size, but also have a meaningful filename, as well as, ALT text.

Interesting, exclusive content

Content on your website should not be found anywhere on the Internet. All the pages on your website must be useful, relevant and unique. Duplicate content is highly penalised by search engines and good, informative content is given preference.

So, now that you know what an SEO-friendly website is, it is time to join hands with an SEO agency. If your website is not properly optimised for the search engines, your target audience will not be able to find you. An agency has all the resources and expertise to catapult your website in front of your audience.

Reasons that Prove Your Business Needs an SEO Expert

Online businesses in London are building a higher reputation and getting noticed by potential customers with every passing day. Every business understands the usefulness of an active digital presence to reach a large number of the present, and more importantly, potential customers. This becomes possible with the help of an SEO expert. Read on to know how they can assist in the fruitful growth of your business.

Helps You in Focussing on Your Core Business

SEO consumes a lot of energy and time. As a business owner, spending your time in building SEO strategies will lead to your main business getting hampered. By outsourcing this work to a dependable SEO company, you will have the time you need to focus on the improvement and even expansion of your business. You will also free yourself from the tension of how your website is faring as you have a professional to take care of it.

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Factors that Make a Top SEO Company

Search the Internet for top SEO companies and you will be bombarded with a list you will not be able to finish checking. It can be overwhelming. Although these lists will provide you with various options to choose the right agency, what you will not find is the information regarding the factors that make a top SEO company. If you want to know what makes a high-quality SEO agency, these following points are for you:

They Emphasize on Results: The best SEO companies are not focussed on just big numbers, they are results-oriented. A top SEO firm should not only be able to prove the quality of their services and their experience in the business, but most importantly, the success rate of their results. An authentic and established company will bring you results instead of simply promising. They will meet your goals, exceed your expectations and eventually bring you on the search engine’s first page. They will do all of these by relying on concrete data, frequent communication and a lot of hard work.

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What Should You Consider When Choosing an SEO Company?

Search engine optimisation (SEO) is beneficial for all types of organisations in Birmingham and it is the most integral part of digital marketing. The main problem is choosing the best SEO company that offers tailored packages according to specific products and services. With so many SEO companies in Birmingham, it might be overwhelming to select one to represent your digital needs. To help you make an informed decision, below given are few of the factors to consider when seeking a professional agency. 

The Provider’s Understanding of Your Business Model

It is difficult to be sure if an SEO provider has understood your business and its environment completely. So, you need to ask them to make a list of the best possible keywords for your business organisation. Many online marketing companies give keywords that are easy to rank. These keywords enable a page to acquire higher search engine rankings, but the perks are not effectively reaped in the case of sales generation. The SEO package should be carefully chosen and personalised according to your website needs and business goals.

Their Link Building Methods

Link Building is a crucial tool of SEO and it helps in gaining online visibility, authority, credibility and trust in the eyes of the search engines and audience, referral traffic and so on. Before partnering with an SEO firm, you need to find out the link building techniques implemented by them. If there is any indication that the agency employs black hat techniques to earn quick backlinks and results, look for other firms.

Their Ability to Adapt to the Changing SEO Trends

Search engines are constantly updating their algorithms to serve the needs of the changing needs of the Internet users. In fact, Google is known to update its algorithm over 600 times a year. It is vital for an SEO firm to keep adapting and updating itself to the changing SEO scenario. This is the only way how they will stay relevant and help your business grow in the long run.

Their Level of Accountability

The best SEO agencies are those that take responsibility for their work. That is how you know that they are actually working to promote your business in the online sphere. Since SEO is a long-term strategy, you would not want to keep changing agencies handling your SEO needs. An accountable service provider makes sure that you have the same agency for a long time. You can verify whether they are accountable by going through client testimonials and their past work.

With the help of these factors, it will become easier for you to choose the ideal agency offering effective SEO packages in Birmingham.

How to Determine the Right SEO Company? Ask These Questions

Your business needs an SEO company, but you do not know which is the right one for you. With the growing number of SEO companies in London, it can be difficult to determine your choice. In order to escape this dilemma, you need to compare all the potential agencies. How do you do that? You can ask these vital questions to determine the one SEO company you want to partner with:

What is Your Experience?

You need to figure out if an agency has worked with businesses similar to yours. You should also ascertain if their clients had a long-term relationship with them. Loyal customers mean good services and beneficial outcome. You need to ask them to show you the figures and facts behind campaigns similar to the kind you would prefer. A proud and successful SEO company will be willing to exhibit their success.

How Do You Choose Keywords?

Efficient keyword research is crucial. It is not hard to climb the search engine rankings with the use of certain phrases, but those phrases need to be searched by people. A good SEO company will understand what you want to target and give suggestions accordingly.

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Not Sure Why You Should Hire an SEO Consultant? Here’s Why

An SEO consultant inspects and reviews a website and its incoming links to provide guidance, recommendations and advice to a business owner looking to earn better rankings and authentic search engine traffic. But, the roles of SEO consultants has evolved and includes updated skills. Since the focus is on the overall SEO systems and its combined approach, the roles and responsibilities of SEO consultants have also increased. So, why do you need to hire an SEO consultant in Leeds to help you?

Recognise Client’s Marketing Objectives: Search-based marketing goals need to be practical, attainable and measurable. An SEO consultant will understand the search marketing goals, business niche, competitive position and brand awareness objectives to provide your business with a competitive advantage.

Web Page Optimisation: A consultant will use their skills of arranging website content and implement on-page SEO elements like images, Hashtags and text structuring. They will also improve your online presence by integrating keyword synonyms, stem keywords, LSI keywords, keyword phrases and keyword Prominence.

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Top Reasons For Your Business to Incorporate Local SEO Services

In order to survive in the long run, your London-based business needs to use local SEO. If your business is not ranked locally, you will inevitably lack exposure. Your primary concern should be targeting local customers. Local search engine optimisation by a professional SEO service provider can target certain location of your audience with keywords and set you apart from the other businesses of your kind. Here is how local SEO can help your business:

Platform for Exposure: If your business is not ranked on local platforms, using local SEO will give you the opening to display your presence by giving information such as name, contact, address, business-type and more. Provide your local SEO agency with accurate data and visual content that are relevant to your brand and let them do the rest for you.

Faster Conversion: Local SEO in London is cheaper than conventional advertising options like newspapers and leaflets. They only reach customers looking for your service. Because of this reason, local SEO is cost-effective and efficient and gives bigger and dependable conversions as opposed to traditional marketing.

Customer Awareness: The primary focus of your local SEO agency will be on creating market awareness regarding your presence. This will make people who are interested in your products and services to try and contact you via the local search engines.

Social Media Marketing: By availing local SEO services, your social media profiles and campaigns can be customised for a localised group. In this way, you are not trying to reach a generic audience but using the virtual space to display your goods and connect with the users, leading to a huge flow of customers in your business.

Targeted Market: Local SEO will focus on the demographics and keywords to ensure that your services or business are displayed in the focussed areas. This will enhance your ranking and lessen your local search-based competition.

Personal Connections: Customers today, want to associate themselves with a brand that they can link with on a personal level. They are not really purchasing a product or brand, they are purchasing the experienced skills of local companies that suffices their necessities.

Local SEO is necessary for your business in order to keep your customers from going somewhere else instead of availing your services. It is recommended that you hire a local SEO company for your business.

Using SEO for the Organic Progress of Your Business

Are you a Leeds based business looking to get your website to rank better and bring you more hits? In that case, you need to incorporate SEO practices. Search Engine Optimisation helps a website attain improved search engine result pages (SERPs). If you are using SEO for your website, you will surely get better in Google’s search algorithms, giving your website the traffic you have been working so hard for. But, this can only become possible when you are working with experts who are capable of providing you with some of the finest SEO services in Leeds. So, how can SEO help your pages earn more traffic, and what kind of SEO practices are required for this?

Bring in Organic Traffic to your Website

Presently, SEO is the most popular means to increase traffic on your website, and that is not all, there are several elements that help in increasing your website’s visibility, which you can put to use by turning SEO into a part of your business. Once you have implemented search engine optimisation, it will not take long before you start noticing the difference as your website gets an increased organic ranking boost. Additionally, your website starts acquiring organic traffic out of which, some will convert into your customers.

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How to Look for Affordable SEO Services?

Are you looking forward to bringing in an increased amount of traffic to your new business website? If so, then you probably know that there are numerous options available for you. Although many, not all of them can be afforded by a newly initiated business in a place like Birmingham. But, there are some amazing surrogates that can help you in an inexpensive manner and one of them is SEO. There are various ways to find a company that offers competitively priced SEO services in Birmingham. Some of them are as follows:

Internet Search

People usually search the internet for affordable SEO services and sometimes even get the ones that do not cost them a fortune. SEO services are not seasonal and they can be availed any time as their demand stays the same throughout the year. It can be tough to find discounts but you can save some money by pre-booking the services. If you book the services one or two months early, you are likely to save about 20% to 30% of the overall expenditure.

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Hiring an SEO Expert to Improve your Online Business

Being a small business owner in London, you might not initially think of SEO when developing your marketing strategies. It is a common misconception that SEO is only for agencies that conduct a massive amount of business. In reality, SEO is a truly effective tool for small businesses. If you do not have in-depth knowledge about search engine optimisation, you may want to talk to a London SEO expert. They are well-versed in this field and can be the missing element your brand needed to move ahead with. Here is how they can help you:

Configure your Business Information

It might sound silly but did you know your agency’s name, address and phone number (NAP) information is really important? Whilst it needs to be consistent, an SEO expert will also ensure a correct HTML format that is search friendly. They are also good with schema markup and can use it to provide the search bots with better information regarding your business.

Inspect Online Reputation

An SEO expert in London pays close attention to your company’s reputation across the various digital channels. They regularly check the feedback your business is acquiring on review websites. As mentioned by Google, reviews play a critical role in local results. Experts can help improve your brand presence and achieve fine reviews.

Make Content that is Targeted Locally

Your content strategy should also include locally aimed topics and keywords. Articles, blogs and all other content need to be refined for the local region. An expert will assist you in developing business-related content which will bring you benefits on a local scale.

Optimise your Website for Mobile

It is no surprise that the majority of internet searches are made on mobile devices now. Whilst some business owners have not taken this seriously, those who have, boosted their businesses significantly. Since most people search using their mobile gadgets, an expert will work on developing a responsive (mobile-friendly) website and content that can adapt to all kinds of screen sizes.

These are, but only a few of the important forms of assistance you will receive upon hiring an SEO specialist in London. Whilst you can dedicate yourself into improving your products and services without distractions, SEO professionals will put all their knowledge, resources and experience into enhancing your business and its reputation on the Internet.

SEO Company: What Services Do They Actually Offer?

NHANCE Digital helps small, as well as, large businesses create an effective and powerful online presence. Our team of SEO professionals consistently strive to deliver measurable results to our clients. We ensure that our clients are able to gain maximum online real estate in popular search engines like, Google, Bing and Yahoo and attract consumers. Some of the services that we offer our clients are as follows.

SEO audit: Before we craft an SEO strategy or offer our recommendations, we run a thorough audit to find out the present SEO issues with the website both offsite and onsite. This is the first task that we carry out and the rest is based on what we find.

Keyword research: Keywords are an important SEO element and crucial for the type of presence that our clients are hoping to create in the online world. We carry out keyword research for all of our clients in order to determine the specific search terms that the targeted audience is looking for and accordingly optimise the website. This helps our clients to connect with their prospective customers.

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Reasons Why Search Engine Marketing is Crucial in Modern Day Marketing

Search engine marketing (SEM) or paid advertising is an important marketing channel to generate online traffic. It compliments content marketing and SEO, and gets brands at the top of all the major search engines. As a leading search engine marketing agency in the UK, NHANCE Digital specialises in crafting and running paid advertising campaigns for small and large businesses. If you are still in a dilemma whether to invest in SEM, the following reasons compiled by our SEM team will help you in making the right decision.

# SEM is Focused on Conversion

Newsletter signups, new subscribers, contest entries, new customers and sales are some of the typical objectives of marketing campaigns. These are all different types of conversions that a marketer tries to achieve. SEM is a vital conversion driver for various types of marketing campaigns and this is mainly because paid ads are linked to conversion-focused sales pages or landing pages that move traffic quickly through the sales funnel.

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Find Out the Important Elements of a Successful SEO Strategy

When it comes to creating a dominant presence across the web, companies in the UK, Europe and North America turn to NHANCE Digital. We are hailed among the highly revered and reliable SEO marketing companies and offer competitively priced services that deliver measurable results. Our dynamic team of qualified professionals have the resources and experience to craft a winning SEO strategy. According to them, an effective strategy must include the following elements.

# Right Keywords

Keywords are basically phrases and words that users use to search for a product or service online. By incorporating keywords into website content and SEO strategies, it is made easier for the search engines to find websites. This information is then delivered to the searcher. When selecting keywords, we base our choice on demand, relevance and competition. We make use of a combination of both short and long tail keywords.

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Link Building Tips that You Need to Consider in 2019

Building links are one of the best ways to improve your SEO ranking. At NHANCE Digital, we offer affordable link building services that are based on white hat link building. We make sure that our clients acquire backlinks from authoritative websites so that they can enhance their online visibility and dominate the search engines. If you are new to link building, our team of link builders have compiled a few tips for you to consider.

Try guest posting: It is good if you are writing blogs on your website and it is even greater if you write for other websites and include backlinks that will drive traffic to your website. Also, guest posting will give you access to a wider audience that is available on authoritative and established websites. Through guest blogs, you will be able to announce yourself as a leader in your niche. In case you do not have good writers on your team, our team of experienced writers can help you out.

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Businesses that can Make the Best Out of Local SEO

Local SEO optimisation makes sure that the neighbouring local pages show up higher in the search results. Local search engine optimisation utilises different tactics to rank websites like Bing portal and Bing Places for Business, Google and Google My Business Listing, and localised content on the portal. According to some of the best local SEO company in London, there are some types of businesses that are anticipated to rank better than most others in the case of local SEO:

Real Estate: There is a necessity for appropriate search exposure to help real estate businesses grow. The business owners need to create pages that focus on certain markets in the locality and include long-tail keywords. Good content is able to create value for buyers when they are looking for a property to purchase.

Bars & Restaurants: Typing ‘restaurant’ in a search box shows the highest ranked restaurants around you. The very reason for bars and restaurants to seek a local SEO company in London is to use it to enhance their revenues.

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Important SEO Services Provided by an SEO Company

SEO agencies in Birmingham are divergent. They are a one-stop market for every online business owner. By consulting with an SEO company, you will be able to acquire effective solutions to enhance your online business. If you are planning on hiring an SEO agency, you are likely to ponder about the types of services that they can offer. SEO professionals spend their skills and time in the field and they are acknowledged in the various kinds of problems faced by businesspersons. This is why they provide effective SEO optimisation services in Birmingham - services that can boost your business website sky-high:

Web Design

It is one of the primary services offered by an SEO firm. In order to highlight your website in the online space, you need a top-notch web design and an SEO agency will always assist you in building a professional one. The website for your business is similar to a front office; you need to ensure that your visitors are fascinated. How will this be done? Your SEO company will ensure that the visitors find a responsive and excellent web design. They are experts and experienced in creating good websites.

Quality Content

A company that provides SEO optimisation services in Birmingham must have the ability to help you create relevant and high-quality content for the website. A simple mistake made by most people is posting insignificant content on their pages. Putting irrelevant content on your website is going to make you look negligent with your work.

Social Media Management

With every online element’s constant evolution, SEO professionals are not concerned with building and maintaining websites only. SEO agencies also cover social media management as it has become an integral component of the online business market. In order to ensure that your online presence is built, they take the appropriate management of social media into account. SEO firms are familiar with all the tactics to captivate the online audience.

Mentioned above are, but a few of the SEO optimisation services in Birmingham you can avail by hiring a professional SEO company.

What Should You Look for in an SEO Company Before Hiring?

The availability of numerous disreputable and spammy online agencies in Leeds has made it intimidating and frustrating to spend time and determine the right SEO company for you. Search engine optimisation is a long-term expenditure, and relying on how the strategies are implemented, SEO can either build or ruin your web presence. It is for this very reason that you should conduct thorough research before availing SEO optimisation services in Leeds. There are a few factors for you to consider while choosing an SEO company and they are as follows:

Realistic Offerings

One simple method is to avoid SEO companies who offer guarantees instead of practical results. If anything sounds too good to be real, it is. Since search engine optimisation is a continuous process, no agency should be able to guarantee 100 per cent rankings because the search algorithms cannot be controlled by an SEO company. If a company promises you guaranteed or overnight rankings, you need to stay clear of it.

Experience

It is a smart choice to find out how long the agency has been in the market. The amount of time a company has spent running its operations point out their range of experience. Agencies that have been providing SEO optimisation services in Leeds to various clients will be experienced in different industries and acknowledged in what is effective and what is not.

Case Studies

Professional companies must not only maintain case studies but also be confident to display them to you. These case studies need to showcase their work and provide valid, strong instances of their performance and capability, proving their skills and expertise. Case studies are evidence to the company’s capacity to give positive outcomes.

These above-mentioned points are some of the factors you should be aware of before you consider availing SEO optimisation services in Leeds. These elements will clear all your queries and help you decide on a company that seems right for your business. Anything that might seem unethical or manipulative should be of immediate concern to you.