SEO-friendly Website - What Does It Mean?

Many times you hear the term ‘SEO-friendly website” and how optimising your website for the search engines can help your business grow. But, do you know what that actually means? Keep reading to find the answer to that question so that you are well-prepared before seeking London website SEO services.

Below given are the characteristics of websites that are optimised for the popular search engines like, Google. This should give you a fairly good idea about what an SEO-friendly website means.

Unique descriptions and titles for all pages

An optimised website has a unique description and title for each of its pages. The descriptions are generally 150 characters and the titles are between 60 and 65 characters. The titles and the descriptions describe what the web page is about without stuffing keywords. This helps the search engine crawlers to get an idea about the website and quickens the indexing process.

Quick loading pages

Nobody wants a website that is slow to load. If that is the case, your website will be rejected by both search engines and people. Fast loading websites are SEO-friendly and speed is actually one of the ranking factors that search engines consider. A website that loads fast attract visitors and generate more user interactions. Moreover, such websites gain visibility online as they are ranked higher on the SERPs.

Optimised images

Search engines not only take into consideration the text found on your website, but they also need properly optimised images. Good quality pictures make content easier to read, more interesting and shareable. Also, it enables websites to come up on searches other than web searches. SEO-friendly websites typically have images that are not only optimised for size, but also have a meaningful filename, as well as, ALT text.

Interesting, exclusive content

Content on your website should not be found anywhere on the Internet. All the pages on your website must be useful, relevant and unique. Duplicate content is highly penalised by search engines and good, informative content is given preference.

So, now that you know what an SEO-friendly website is, it is time to join hands with an SEO agency. If your website is not properly optimised for the search engines, your target audience will not be able to find you. An agency has all the resources and expertise to catapult your website in front of your audience.