Elements that Your Small Business SEO Strategy Must Include

In Nhance Digital’s 10 years of experience in the field of digital marketing, we have come across small business owners who are utterly scared of SEO or search engine optimisation. Undoubtedly, SEO is a complex process and has different interconnected parts. So, we agree that business owners can feel a bit overwhelmed and confused as to which strategies to consider. To help you out, we have outlined below a few of the must-have elements of an SEO strategy.

SEO audit

It is important to know where you stand before trying out different SEO strategies. Auditing your website will give you a clear idea about where you stand, the things that are working and the things that need improvement. Audit will also help you understand whether your website is user-friendly, reliable and easy to navigate. It can also assess the performance of your website in the SERPs for the chosen keywords.

To Read more: Elements that Your Small Business SEO Strategy Must Include

Latest Trends Influencing SEO in 2020

Each year fetches new SEO trends and standardizations that affect the business potential and rankings of several brands in Birmingham and nearby areas. The emergence of new techniques and tools and the changes in search engine algorithms influence how SEO evolves. To get an upper hand in the rankings, businesses have to keep an eye on the newest trends.

Include voice search on websites

This year is going to witness a rising preference for voice search. As most target audiences access business through hand-held devices, using voice-search optimised keywords can heighten the search engine ranking results of your business.

Improve your website security

For key search engines, the level of website security is a major priority and users too trust you. Since Google has taken a strong stand on security and warns unsecure sites, performing SEO on such a  site is useless. Safe websites can get improved SEO results for offering a better user experience. Your website should be HTTPs enabled to make it secure for users.

To Read more:  Latest Trends Influencing SEO in 2020

Benefits of Paid Ads for Small Businesses

If you want relevant traffic back to your small business website from the search engines, paid search ads can come to your help. Read on to satisfy your curiosity on the benefits of paid ads in the United Kingdom.

Generate more qualified leads

PPC assists small businesses to get more relevant leads to their website. These types of ads make it easy for you to strategically target the consumers who may be interested in your brand and offerings. This means that you get qualified traffic to your site as a result.

Acquire fast results

PPC ads fetch your website immediate traffic from search engines. It is thus a great way to support your SEO endeavours as well. You might wonder how it is better than organic search engine optimisation. The answer is, in the case of organic SEO, you will not get results right away, irrespective of how well optimised your content is for the search engine.

Enjoy better brand recognition

PPC ads on search engines can aid in improving the knowledge about your brand with time. But, you cannot expect everyone looking for products or services in your industry to click on your ad the first time it appears on the result page. Fortunately, the more they search for related keywords, the more they will get to see your site link and brand name. As a result, at a later stage, your small business achieves brand recognition.

Get measurable results

Paid search advertising gives you measurable results as you can measure every aspect of the PPC ad campaign. This includes the cost per click, the number of clicks and how many sales you are getting from these clicks. As a result, you learn to utilise your ad budget in a better way, and come across ways to make your results better over time.

Access to local traffic

In the event that you want to target local traffic, paid search advertising is just the thing you need. When consumers try to search for stores nearby with their mobile devices, they find your PPC ads. Then, they can click on the ads for directions to your store. Mobile ads also feature a call option, allowing the user to call your location from the ad itself.

Collaborate with a search engine marketing agency UK to help you create and maintain paid search engine campaigns so that you can enjoy high conversion.

Build High-quality Backlinks When No One Knows You

Have you just started your business and want to opt for back linking to drive traffic to your website? If your answer is yes, turn to the following tips for high-quality link building.

Make the most of public relations

Building public relations is the fastest way to build backlinks. As a first step, establish yourself as an industry expert by commenting and posting on related matters on social media sites. Keepyour language interesting to enhance your chances of interacting with a variety of people increases. Many of them will belong to your industry, and you may have the opportunity to guest blog for them. Guest blogging may soon facilitate backlinking.

Churn out competitive content

Now that blogging has entered the discussion, it is time to talk about content. Behind every successful backlink building journey is great content. With a dull, familiar, overly simple and wordy content, you can hardly get backlinks. So, the only solution is to analyse the competition and create content better than your competitors.

Type the topic of the keyword you wish to target and excluding the paid results, open separate tabs for all the organic results on the first page. Go through each write-up to find out and improve or increase the following for your content.

1. The word count of the blog to help with SEO
2. Number of images in the blog post as more images also boost SEO
3. The featured image
4. The blog’s title
5. The title tag and meta description

When you complete writing, it is better to publish and share the content on other sites like Linkedin or Quora before publishing it on your own website. This gives your written piece more reach and enhanced potential for backlinking. Since you have created the best possible content, other sites too are going to link to your content.

Create your own infographic

Infographic being easy to scan is a reader’s favourite. If you create an infographic for your website and someone shares it on their site, they have to link to your website. When your infographic is published, you can contact other blog spaces in your domain. Then, request them to share it if it is relevant. When they do, your website wins another backlink.

Tell people who you are with the above-mentioned strategies for building links. Contact a high-quality link building service provider to get the credit you deserve.

How to Select the Right SEO Marketing Company?

Choosing an SEO agency is a difficult task. It is not easy to find an agency that you can trust with something as valuable as the online presence of your brand or business. Go through the below given tips to know the things to look out for when you are searching for SEO marketing companies in Edinburgh.

Check the knowledge of the company and its processes

Before making any decision, it is crucial to check the knowledge and processes of the company. This means that you have to find out about the experience of the staff, customer service, lines of communication, reporting processes and so on. Also, you would want to partner with an SEO agency that maintains complete transparency and works with an experienced team with a technical background.

To Read more:  How to Select the Right SEO Marketing Company?

Ways to Optimise Your Content for Maximum Traffic

If you want to drive organic traffic to your articles or blogs, you need to implement results-driven search engine optimisation techniques. As you know, SEO has become trickier, more time-consuming and technical than before thanks to the ever-changing algorithms. However, it is not entirely impossible to make your content rank high in the SERPs if you employ the right SEO tactics.

Take a look below at some of the most effective optimisation tips that will help you get started.

Target relevant keywords

When it comes to SEO, keyword research is one of the most crucial aspects and it is the first thing that you should look into before you start to write a blog. Keyword research lays down the foundation of optimisation and you should get that right.

If you target the right keywords, you will be helping Google bots comprehend what your blog or article is about. This will increase the likelihood of your content popping up in response to a search query.

When you are conducting keyword research, make sure that you also take user intent into consideration.

Use long-tail keywords

Long-tail keywords are 3 or 4 phrase keywords that are very specific to what you are offering. Thanks to their low competition, long-tail keywords make it easy to rank. When potential readers are entering a specific search phrase, it means that they know what they are looking for. If you can create a content that caters to that search intent, your content is sure to rank high. Make sure to use long-tail keywords in the subheadings, description and title of your content, along with its correct use throughout the content. However, do not overuse search phrases as that will compel Google to penalise you.

Write compelling meta descriptions and title

If you did not know, CTR or click through rate is also a Google ranking factor. This means that even if your blog is in the fourth position for a keyword, but you have managed to get a lot of clicks, you will eventually rise of the third or even the first position. But, if you want to remain in the first position, you have to write meta descriptions and titles that instantly grab the attention of the potential readers.

If you want to know more optimisation techniques, talk to an SEO agency in Liverpool and make use of their resources.

Effective Link Building Strategies that Work in 2020

When it comes to link building, there are endless opportunities for your websites to get quality links and dominate the online landscape. However, not all the opportunities matter. Below given are a few of the link building tactics that are important and work in 2020. Take a look.

Link roundups

Link roundups refer to curated blog updates that link to their favoured content during a certain period of time. It is your job to find them and send an email pitch to suggest that they should link to your content in their next update.

If you have something valuable to share, link roundups can be a fantastic way to earn links in bunches. However, that purely depends on the quality of content that you are submitting.

Broken link building

Nobody would want to send visitors to a website or a page that does not exist, as this is bad for the user experience.

The process of broken link building focuses on finding relevant websites or pages that are linked to dead pages, notifying the website or page owner about the same and providing a link to replace the dead one.

For this process to work, it is crucial to find broken links of websites from your niche and ones that have high authority. If this seems like a lot of work, you can avail professional link building service.

Claiming mentions that are unlinked

When you are doing a fantastic job of creating informative content, engaging with customers on social media platforms and investing in good PR, your website will get mentioned. But, the problem is that most of those mentions might not link to your website. It might be that they did not have your URL. It is your job to monitor all the brand mentions and send emails for link attribution.

Guest blogging

Guest posting or blogging is one such link building strategy that never goes out of style. It is one of the best and easiest ways to earn links for your website. In addition to links, guest posting also offers significant SEO benefits in the form of driving traffic to the website, creating brand exposure and building relationships with key influencers of the industry.

So, these are some of the link building strategies that you should consider to use in 2020. They are all white hat link building tactics.

Effective Tactics to Include in Your eCommerce SEO Plan

Most eCommerce store owners have little or no consideration for search engine optimisation tactics, even though SEO has the highest ROI compared to other eCommerce marketing campaign. Online shop owners heavily rely on paid ads or social media, which is great, but requires a lot of money and effort. On the other hand, SEO demands a lot of effort upfront, but once your online shop ranks, you will be making sales on autopilot without any recurring expense. If that makes you interested, NHANCE Digital’s team of SEO professionals have outlined a few key tactics that you must include in your eCommerce SEO strategy.

eCommerce keyword research

The absence of keyword research would mean that your eCommerce store is targeting keywords that are either too difficult to rank or not what the customers are searching for. This is what makes keyword research crucial. It makes sure that you target keywords that are easy to rank, have a high rate of conversion and a decent search volume. But, choosing keywords is more than simply gauging the level of difficulty when it comes to rankings. You have to take into account the intent of the buyers. A competitive analysis is also encouraged to understand the competition. If you get stuck, seek help from NHANCE Digital.

To Read more:  Effective Tactics to Include in Your eCommerce SEO Plan

Here’s How Meta Descriptions Influence SEO Results

Meta description tags are important in SEO, but not in the way that you might think. Previously, meta keywords and meta descriptions used to carry direct and huge algorithmic weight in search engine rankings. As such, they started being used as tools for spamming. This resulted in Google devaluing these tags as direct ranking signals, but their use in the descriptions as short snippets continued.

We, at NHANCE Digital, often come across website owners who hugely misunderstood this feature, but using meta descriptions can provide you with the first opportunity to sell your website. It can help you to tell your potential customers or visitors what is in store for them if they decide to visit your website. It is a prime piece of advertising real estate in the search engine results pages and you should use it to your advantage.

To Read more:  Here’s How Meta Descriptions Influence SEO Results

Canonical Tags and How to Use Them

Canonical tags often stir up anxiety and confusion amongst non-technical webmasters and website owners. There is a lot of apprehension around the use of these tags. At NHANCE Digital, we have realised that a lot of people steer clear of these tags for fear of messing up the existing link systems. We want to help you understand the true benefits of canonical tags and how you can use them.

Let us start by telling you what are canonical tags. The term basically revolves around preferred and duplicate content. The work of canonical tags is to help search engines recognise and identify duplicate content as they relate to an original page. Additionally, a canonical tag helps search engines understand which page should be displayed in the SERPs. When dealing with two pages that have very similar or duplicate content, adding a canonical tag tells the search engine which one is the original copy and which one is the clone. Simply put, a canonical tag will help in driving all the SEO juice and traffic to the original page.

To Read more:  Canonical Tags and How to Use Them

Know about the SEO Trends that are Dominating 2020

Each new year brings with it new technologies, strategies and techniques when it comes to search engine optimisation. In 2020, you cannot continue to rely on the SEO tactics that you implemented in 2019. If you want to stay ahead of your competitors in Birmingham or anywhere in the UK, you have to consider adopting the latest strategies that will give you an edge over the others. Take a look below at the SEO trends that are dominating this year.

Position zero on the SERP

For a long time, businesses have invested their time and effort to make sure that your website occupies the first position on the search engine results page. But, things have changed considerably with the introduction of Google’s featured snippets. Featured snippets appear above organic listings on the SERPs and aim to provide users with the most relevant answer to their question. Google’s bots do not restrict themselves to websites appearing on the first page of the SERPs, but they aim to find the best answer. The answers displayed in the featured snippets are usually in the form of lists, numbers or a summary of a blog or article, and there is also a link to the original article. As featured snippets have a high potential of driving traffic and bringing leads, they have been termed as the new position zero.

To Read more:  Know about the SEO Trends that are Dominating 2020

Link Building Strategies that Should Be a Part of Your SEO

Link building campaigns are one of the most effective and successful ways to drive traffic to your website. This will enhance the ranking of your website on the SERPs. However, there are SEO practitioners who have abused this opportunity and engaged in fraudulent link building tactics, which harm rankings. Take a look below at some of the link building techniques that should be a part of your SEO strategy.

Guest blogging

Guest blogging is a fantastic way for you to build high-quality, healthy links that will help your website climb up the search engine rankings. Through guest blogging, you can appeal to a wider range of audiences using myriad platforms, which is bigger and niche-specific to your business or brand. The more backlinks you get from guest blogging, your SERP rankings will be boosted. However, when guest blogging, focus your energy on websites that have considerably high authority and have the type of audience that your brand needs. Otherwise, you will be wasting your effort and time.

Make use of infographics

Internet users are very fickle these days and they want all the important information as quickly as possible. Also, they do not want to waste their time reading through blocks of text to find what they need. So, if you are investing in long-form content, go one step ahead and break-up the content to include simple infographics. You can disperse all the crucial information in the infographics so that users can scan the content to find what they are looking for. Infographics are engaging, appealing to the eyes and they can help you connect with your target audience.

Prospecting for broken links

You might be surprised that this tactic still works in 2020. Fortunately, it does and it is one of the easiest ways to get backlinks. All you have to do is look for broken links and when you find any, notify the webmasters about the broken links. In this process, you can seize the opportunity of expressing your intention to help. You can provide the webmaster with an alternative content that can be placed instead of the broken link. If you are unaware of how this is done, avail SEO link building service.

So, these are a few of the link building tactics that you should consider integrating into your SEO strategy. This will help you fetch the backlinks you need.

What are the Essential Search Engine Ranking Factors?

Search engine optimisation’s tactics and rules keep changing every year. Even though the fundamental aspects of SEO remain the same, you will find significant changes that cannot be ignored. If you want your website to rank higher in the SERPs, you have to pay attention to the below given search engine ranking factors.

Backlinks

Backlinks continue to remain one of the most crucial ranking factors. Backlinks give search engines, especially Google a clear indication about how good a website is in terms of relevance and quality. But, you must always remember that Google gives more importance to backlinks that are of high-quality. The more quality backlinks your website will get, the more authority and dominance will it have in your particular niche. So, if you do not have a proper link building strategy in place, it is high time that you formulate one to get high search engine ranking in London.

 

Length of content

Long-form content is not as common as short-form content, as it is difficult to produce long-form content regularly. However, you can work with a professional SEO agency and let the professional content writers produce informational long-form content that will attract your target audience and drive website traffic. From the SEO standpoint, long-form content is important as they contain more information and offers answers to the most commonly asked questions by users.

Mobile-first user experience

The SEO industry has come a long way and today, you cannot expect to rank higher if your website is not responsiveness. A responsive website refers to a website that can easily adapt and adjust across various screen sizes. Since users are heavily reliant on mobile browsing, you have to ensure that your website loads quickly on different mobile devices, as well as, the desktop. Even Google is giving more importance to websites that provide users with a mobile-first experience. So, if you want to have a competitive edge, you need to have a website with a responsive design.

So, these are a few of the search engine ranking factors that you need to pay attention to. There are many other factors that you can learn about by getting in touch with a professional provider of SEO services. The professionals will also tell you how you can update and tailor your SEO strategy to meet the changing needs of the industry and your objectives.

How Blogging Helps in Website Performance?

Without a doubt, anyone can say that blogging is a crucial ranking factor. It not only helps in better performance of a website but also helps the audience to stay longer. Take a look below and know what more blogging can do.

It keeps your website updated

If you have not refurbished your website for years, start with the content. An old website loses its visitors because the information it is providing is outdated or lack the necessary stuff. Google does not want to show old posts to its viewers. Websites that regularly update information signal the search engines that they are alive and delivering fresh content. The search engines get more reasons to index your website, keeping it on the first pages.

To Read more:  How Blogging Helps in Website Performance?

Advanced SEO Trends for 2020

With the start of New Year, you should focus on the success of your website. The old tactics are no longer used, it is time to pay attention to some advanced methods to obtain more and more leads to your website. So, what should you do? Read on.

Give importance to mobile-first ranking

Now, everyone is aware of Google’s new update about mobile-first indexing. The number of mobiles and tablets users are increasing. Hence, business owners will be at a loss if they do not opt for a mobile responsive website. This not only generates better user experience but also enables the website to rank faster. If you do not have a responsive website, contact a Professional SEO company in Edinburgh and ask the experts to start acting on it.

Speed optimisation

Before mobile-first indexing, a website speed does matter. But now, speed optimisation matters the most which in return affects the usability, visibility and conversion. To achieve this, the website must have a better host and reduce the number of CSS files and Javascript.

Write long blogs

Because of the cut-throat competition, the value of content is gradually increasing. To improve the ranking, you need to opt for lengthy blog posts that cover necessary information and easily readable by the audience. A fresh, new blog keeps your audience for a longer time on your website. By incorporating long-tail keywords, the website appears on the first page when a user searches for a relevant term. Quality content gives more reasons to other sites to link to your website.

Do not ignore the old content

New blogs are always on demand, but somehow, you should not lose focus from the old content. Go through the previous post and find the interesting facts that you have once written. Do not discard it, instead update it from time to time. Add recent statistics to a section or tweak its headline or sub-headlines.

Develop a good website structure

Your website is the first thing that an audience will see. Therefore, to make a good impression, the structure should be built creatively. Organise it with different categories and subcategories so that it becomes easy for a visitor to find what he/she is looking for.

Follow these tips if you want to improve your website’s visibility and fetch more audiences to your website. Get in touch with an SEO firm to help you with this.

Factors that Affect SEO Pricing

Maximum entrepreneurs want to get featured on the first page of Google and for this, they need the help of SEO providers. As SEO has become one of the crucial components to optimise your business website, it is a good idea if you understand how the cost is determined.

Number of pages

A website contains different sections like, Home, About us, Blogs, Contacts and more. The professionals charge you as per your business requirements. If you want to add more pages to the website, the more the experts will charge you. Some business owners demand to create a page for form filling, whereas, some ask to display each product on a different page.

Time

Time has a direct impact on SEO pricing in Sheffield. The amount of time spent in creating pages and optimising the website has a direct impact on search engine costs. However, the price depends on various cost strategies. You may pay the providers for a certain number of hours, but this will not help your website to achieve rank on SERPs. Or, you can also have a month-to-month contract where you pay the agency every month for optimising the website and content, aligning metadata and making sure that you stand out in the competition.

Link acquisition

Google is always updating its algorithm. However, fetching backlinks is crucial as it helps any website to achieve rank. The better the quality of backlinks, the higher the website rank for a relevant key phrase. For this, you need to have excellent organic links and this needs time and effort, raising the SEO costs for your business.

Website’s condition

To make your website rank-worthy, it must be optimised as per Google’s guidelines. The elements that used to work decades back to obtain rank do not work now. If your website was done years ago with the right techniques and needs some small adjustments, the professionals may not charge you much. But, if you are starting from scratch, you need to pay a hefty amount.

Geography

Whether you are focussing on local regions or planning to extend worldwide have a direct impact on SEO pricing. For instance, you may operate in six local locations, hence, you need to pages one for each location. This means the providers have to optimise each page for local SEO, increasing the cost.

Keep these above-mentioned factors in mind before settling for an SEO package.

Must-have Features of a Web Page

Want to upgrade the web pages of your website? Do not know what to include and what not to? Read on to know about the basic aspects that must be included in a webpage to draw more attention of your audiences.

Proper usage of keywords

Forget that your website will be successful if there is no good usage of keywords. Using the right key phrases is an important element if you want Google to recognise your business. Keywords must be placed appropriately on the webpage content and URLs. However, there are plenty of ways to facilitate the keywords research process. Reach out to SEO experts working in an affordable SEO company in Birmingham and see how they precisely place appropriate keywords in the content.

Focus on simplicity

A simple web page always grabs more eyeballs. The texts should be readable, and the designs must be presentable. The professionals always go for an easy navigation method so that the audiences can easily find what they are looking for. Last but not least, banner ads must be avoided and browser compatibility should be checked before launching the web pages.

To Read more:  Must-have Features of a Web Page

Factors to Consider Before Choosing SEO Packages

The biggest challenge that you are going to face whilst choosing an SEO provider is the packages they deliver. The best package must be affordable and should positively affect the digital presence of the firm. Some of the factors which you must keep in your mind are listed below:

Make sure that the SEO provider understands your business and the audience

Before selecting a provider, ask the experts to suggest keywords which can help the page in achieving better rank on most search engines. Besides good rank, the professionals need to understand the nature of your business and build strategies that can help you to surpass the performance of your competitor websites. Hence, you need to select the package carefully. Also, ask them if they can customise the package as per your promotional needs and meet your business goals.

Determine the social media strategy for your business

You need to ask the SEO provider about the marketing strategy that the team is going to apply for your business model. This should highlight all the activities that the specialists are going to perform under the package. Such tasks may include regular posting on social media forums, updating blogs, sharing articles on different reliable websites and more. However, make sure that the activities strictly adhere to the guidelines specified by Google.

Understand the content marketing plan

Your business needs to gain visibility on the digital space. This is usually done by using relevant content and updating them on various platforms. An SEO package comprises a lot of activities like, article submissions, curations, blog promotions and more. Ask them to share a detailed idea regarding how they are going to use content for improving visibility and clicks.

Interpret the Link Building process

Once your SEO provider understands your business and goals, you should ask him/her to explain the link building rules and regulations. Question them if they are going to check the website before fetching a link or how do they check the quality of a website. Besides, ask them if they follow black hat, white hat or grey hat SEO practices.

If you are looking for an SEO firm with affordable SEO packages in Leeds, take note of these points and make wise decisions. Settle for a company only if you are convinced that their methods are going to bring effective results in the end.

Simple Ways to Improve Search Engine Rankings of Your Website

Not getting enough leads? It is time that you boost the rankings of your keywords because this will not only help your business to thrive but also fetch new leads. To know what you must do, read on.

Link building should be your priority

Links are vital in improving rankings on Google, Yahoo and Bing. You must attract links from trustworthy and genuine sites and this can be only when you expand your outreach. Try connecting with the publishers, webmasters and bloggers to get some clicks on your content. Though outreach needs dedication and time, this can have a massive impact on the search engine rankings. This can even help other audiences to identify your business.

Writing SEO-friendly content

One thing that should be kept in mind is that content is the foundation for boosting the rankings on the search engines. Good content generates double conversions, but it should be optimised for users and search engines. This means you need to do thorough research on the keywords and audience. Remember to publish blogs or articles on responsive websites and promote them on different platforms. Also, incorporate relevant keywords on the content, headers and meta tags. As per some studies, rankings can be enhanced if you focus on publishing skyscraper content.

Opting for a responsive website

SEO specialists offering search engine rankings in London for the start-up firms say that a non-responsive website decreases the rankings. A responsive website automatically takes the size of the screen which a user is using. Whether it is a laptop or mobile phone, a user can view the website and navigate through it easily. Nowadays, Google prefers mobile-friendly websites. It crawls and indexes website from a mobile perspective, helping it to achieve ranking.

Do not ignore the click-through-rates

CTR displays the number of users seeing your website on search engines and clicking it. For instance, if 50 individuals are seeing your website and only 25 of them are clicking it, then your click-through rate is 50%. By increasing CTR, you can have a direct impact on the rankings. To boost this, use core keyword in the title tag and meta descriptions and schema-markup to your page.

Follow these aforementioned steps and see how your website ranking progresses in a couple of months. Get in touch with London’s trained SEO professionals who can work on your websites.