If you want to drive organic traffic to your articles or blogs, you need to implement results-driven search engine optimisation techniques. As you know, SEO has become trickier, more time-consuming and technical than before thanks to the ever-changing algorithms. However, it is not entirely impossible to make your content rank high in the SERPs if you employ the right SEO tactics.
Take a look below at some of the most effective optimisation tips that will help you get started.
Target relevant keywords
When it comes to SEO, keyword research is one of the most crucial aspects and it is the first thing that you should look into before you start to write a blog. Keyword research lays down the foundation of optimisation and you should get that right.
If you target the right keywords, you will be helping Google bots comprehend what your blog or article is about. This will increase the likelihood of your content popping up in response to a search query.
When you are conducting keyword research, make sure that you also take user intent into consideration.
Use long-tail keywords
Long-tail keywords are 3 or 4 phrase keywords that are very specific to what you are offering. Thanks to their low competition, long-tail keywords make it easy to rank. When potential readers are entering a specific search phrase, it means that they know what they are looking for. If you can create a content that caters to that search intent, your content is sure to rank high. Make sure to use long-tail keywords in the subheadings, description and title of your content, along with its correct use throughout the content. However, do not overuse search phrases as that will compel Google to penalise you.
Write compelling meta descriptions and title
If you did not know, CTR or click through rate is also a Google ranking factor. This means that even if your blog is in the fourth position for a keyword, but you have managed to get a lot of clicks, you will eventually rise of the third or even the first position. But, if you want to remain in the first position, you have to write meta descriptions and titles that instantly grab the attention of the potential readers.
If you want to know more optimisation techniques, talk to an SEO agency in Liverpool and make use of their resources.
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