Most eCommerce store owners have little or no consideration for search engine optimisation tactics, even though SEO has the highest ROI compared to other eCommerce marketing campaign. Online shop owners heavily rely on paid ads or social media, which is great, but requires a lot of money and effort. On the other hand, SEO demands a lot of effort upfront, but once your online shop ranks, you will be making sales on autopilot without any recurring expense. If that makes you interested, NHANCE Digital’s team of SEO professionals have outlined a few key tactics that you must include in your eCommerce SEO strategy.
eCommerce keyword research
The absence of keyword research would mean that your eCommerce store is targeting keywords that are either too difficult to rank or not what the customers are searching for. This is what makes keyword research crucial. It makes sure that you target keywords that are easy to rank, have a high rate of conversion and a decent search volume. But, choosing keywords is more than simply gauging the level of difficulty when it comes to rankings. You have to take into account the intent of the buyers. A competitive analysis is also encouraged to understand the competition. If you get stuck, seek help from NHANCE Digital.
To Read more: Effective Tactics to Include in Your eCommerce SEO Plan
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