Meta description tags are important in SEO, but not in the way that you might think. Previously, meta keywords and meta descriptions used to carry direct and huge algorithmic weight in search engine rankings. As such, they started being used as tools for spamming. This resulted in Google devaluing these tags as direct ranking signals, but their use in the descriptions as short snippets continued.
We, at NHANCE Digital, often come across website owners who hugely misunderstood this feature, but using meta descriptions can provide you with the first opportunity to sell your website. It can help you to tell your potential customers or visitors what is in store for them if they decide to visit your website. It is a prime piece of advertising real estate in the search engine results pages and you should use it to your advantage.
To Read more: Here’s How Meta Descriptions Influence SEO Results
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