Canonical tags often stir up anxiety and confusion amongst non-technical webmasters and website owners. There is a lot of apprehension around the use of these tags. At NHANCE Digital, we have realised that a lot of people steer clear of these tags for fear of messing up the existing link systems. We want to help you understand the true benefits of canonical tags and how you can use them.
Let us start by telling you what are canonical tags. The term basically revolves around preferred and duplicate content. The work of canonical tags is to help search engines recognise and identify duplicate content as they relate to an original page. Additionally, a canonical tag helps search engines understand which page should be displayed in the SERPs. When dealing with two pages that have very similar or duplicate content, adding a canonical tag tells the search engine which one is the original copy and which one is the clone. Simply put, a canonical tag will help in driving all the SEO juice and traffic to the original page.
To Read more: Canonical Tags and How to Use Them
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