When it comes to link building, there are endless opportunities for your websites to get quality links and dominate the online landscape. However, not all the opportunities matter. Below given are a few of the link building tactics that are important and work in 2020. Take a look.
Link roundups
Link roundups refer to curated blog updates that link to their favoured content during a certain period of time. It is your job to find them and send an email pitch to suggest that they should link to your content in their next update.
If you have something valuable to share, link roundups can be a fantastic way to earn links in bunches. However, that purely depends on the quality of content that you are submitting.
Broken link building
Nobody would want to send visitors to a website or a page that does not exist, as this is bad for the user experience.
The process of broken link building focuses on finding relevant websites or pages that are linked to dead pages, notifying the website or page owner about the same and providing a link to replace the dead one.
For this process to work, it is crucial to find broken links of websites from your niche and ones that have high authority. If this seems like a lot of work, you can avail professional link building service.
Claiming mentions that are unlinked
When you are doing a fantastic job of creating informative content, engaging with customers on social media platforms and investing in good PR, your website will get mentioned. But, the problem is that most of those mentions might not link to your website. It might be that they did not have your URL. It is your job to monitor all the brand mentions and send emails for link attribution.
Guest blogging
Guest posting or blogging is one such link building strategy that never goes out of style. It is one of the best and easiest ways to earn links for your website. In addition to links, guest posting also offers significant SEO benefits in the form of driving traffic to the website, creating brand exposure and building relationships with key influencers of the industry.
So, these are some of the link building strategies that you should consider to use in 2020. They are all white hat link building tactics.
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