Each new year brings with it new technologies, strategies and techniques when it comes to search engine optimisation. In 2020, you cannot continue to rely on the SEO tactics that you implemented in 2019. If you want to stay ahead of your competitors in Birmingham or anywhere in the UK, you have to consider adopting the latest strategies that will give you an edge over the others. Take a look below at the SEO trends that are dominating this year.
Position zero on the SERP
For a long time, businesses have invested their time and effort to make sure that your website occupies the first position on the search engine results page. But, things have changed considerably with the introduction of Google’s featured snippets. Featured snippets appear above organic listings on the SERPs and aim to provide users with the most relevant answer to their question. Google’s bots do not restrict themselves to websites appearing on the first page of the SERPs, but they aim to find the best answer. The answers displayed in the featured snippets are usually in the form of lists, numbers or a summary of a blog or article, and there is also a link to the original article. As featured snippets have a high potential of driving traffic and bringing leads, they have been termed as the new position zero.
To Read more: Know about the SEO Trends that are Dominating 2020
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